Smash Notes

What's One Clever Way in Which Rahul Was Able to Acquire New Users for Superhuman

at 23:34

From the episode: Superhuman Ceo Rahul Vohra

Answer

When Mailbox, previously sold to Dropbox, was getting shut down, Rahul wrote a lengthy blog post entitled " How to survive an acquisition ."

Being at the right place, at the right time, gave this blog post outsized visibility, and generate new users for Superhuman, basically for free.

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Acquired
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Superhuman Ceo Rahul Vohra
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