Smash Notes

Back to Superhuman Ceo Rahul Vohra, with Rahul Vohra.

What's One Clever Way in Which Rahul Was Able to Acquire New Users for Superhuman

When Mailbox, previously sold to Dropbox, was getting shut down, Rahul wrote a lengthy blog post entitled " How to survive an acquisition ."

Being at the right place, at the right time, gave this blog post outsized visibility, and generate new users for Superhuman, basically for free.

Transcript

Superhuman Ceo Rahul Vohra ·

Acquired

More from this episode

  1. Who Is Rahul VohraRahul is the CEO of Superhuman, a wildly popular email app that's changing the way we interact with our Inbox.
  2. Why Did Rahul Start RapportiveRapportive was started to satisfy Rahul's own need.
  3. What Was the Rapportive MVPRapportive started as a Firefox extension primarily because all the early adopters were still using Firefox.
  4. How Did LinkedIn Go About Acquiring RapportiveLinkedin initially approached Rahul with a request to stop using a third-party API to acquire their data, and as an entrepreneur would, Rahul requested they…
  5. Why Did Rahul Vohra Start Superhuman Email ClientRahul was looking for a massive market, and while email was getting bigger, it was also been getting more underserved.
  6. Did Rahul Consider Any Other Ideas Before Starting SuperhumanRahul believes that every founder has a startup that is meant just for them, something they are destined to fix, and when they do, the world will get behind…
  7. What Is Rahul Vohra's Email Product Superhuman?On Acquired, Superhuman CEO Rahul Vohra called the product the fastest email experience ever built.
  8. What Was the #1 Value Proposition Superhuman Had to Get PerfectSpeed was the top priority.
  9. How Did Rahul Validate the Need for SuperhumanRahul put a splash page for Superhuman where the only thing people could do was to sign up for the upcoming product.
  10. How Did Superhuman Win Against Free AlternativesSuperhuman positioned themselves as the Tesla of email. From the very beginning it was going to be a premium tool for a premium market.

People

More answers like this

More with Ben Gilbert

More with David Rosenthal

Related episodes

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.