Smash Notes

How to Compare Your Company to Your Competitors

at 9:04

From the episode: (EP23) The 5 Why’s of Sales

Answer

Don't talk negative about your competition, but instead flip it around and show what you and your company can do.

Always assume that you are not the only person your prospect is talking to, and help them understand why you, and no one else is able to do the work.

Educate your prospects and help them understand the questions they should know to compare you with your competition, where your answers would come on top.

Your attitude, your personality, the way that you do business, is what is going to sell them first.

Where this answer comes from

All In with Rick Jordan podcast cover
Show
All In with Rick Jordan
Episode
(EP23) The 5 Why’s of Sales
Date

More notes from this episode

More answers like this

Related episodes

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.