Expand Your Market with Mark Stockdale

62% of new American homebuyers ...

 

… are Hispanic! Does that surprise you? This episode with Mark Stockdale will blow your mind. He helps companies and organizations open their marketing to include the US Hispanic market, growing their brand reach and revenue.

 

This insightful conversation reveals: 

 

By opening up into the US-Hispanic market, you’re not marketing to ONLY that population; you’re expanding your audience to include it Market demographics are constantly evolving; by pretending they’ll stay the same, you drastically limit your business

 

The ROI on reaching the Hispanic market is even higher than average Hispanic Americans are the youngest ethnic group in America, about 10-14 years younger than the general market. They’re tech savvy, bi-cultural, and ready to use their purchasing power

 

The Straight Truth: America has always been a mixing pot. Seeing The American Dream as exclusive to white Americans is not only inaccurate; it’s limiting your business.

 

The One Thing: Curiosity. If you have the slightest curiosity about this topic, just read up on it. Then, you can come up with your own conclusions, rather than relying on stereotypes other people have given to you.

 

Episode References:

WSJ Article on the wave of Hispanic American homebuyers (Nearly 63%)

 

Connect with Mark on LinkedIn, his website, or via email at info@newmajorityconsulting.com

 

Connect with Rick @MrRickJordan on Instagram, Facebook, Twitter, and LinkedIn 

 

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Rick’s company: ReachOut IT

 

Production Credits