When making something creative, you want to take it to the next step and have someone on to believe in you. External validation makes you believe that you have "made it." In the case of Burt Blackarach, that meant getting a record label deal for his music.
Burt gives the scenario of a person writing a song and there’s 200% to share. He says that 100% is the recording. The remaining is split between publishing and performance. Doing a deal with a record label means that they get the master copy. The norm in the music industry is you give up your publishing or have someone buy it from you. You cannot publish a song without getting the publishing details cleared.
They started their own publishing company. It was his mom that really looked into the details and encouraged her husband to do startup the business. Burt’s family has had their own publishing company since 1970.
Burt states that balancing this line is constant and never goes away. Deep down, well-known and successful people still ask these types of questions, “How do I stay on top?” and “What do I do next?” He says that you cannot do it alone, but having strong support is one major key.
His mom and his wife. Not once has his wife ever suggested that he should stop doing what he’s doing. Despite the doubts and consideration to focus on another career, Burt’s wife has been his anchor to encourage him to continue his music career.
It completely opened up his world. He listened to jazz and deeper soul music. He started finding original samples to songs that he was already familiar with. Then, he started digging for more stuff, the things that no one else had, and wanted to make them fresh.
He states that he is lucky because he doesn’t feel envious or jealous of what other people have. His experience is not seeing it in front of him or identifying it. He states that reflecting on these times is what clued him in on the jealousy that was going on around him.
He states that one of the biggest things that has changed is that people complain a lot about gas prices. The air quality has also changed since then. He says that the area used to rely on smog alerts. These alerts let people know if it was safe to go outside.
Burt restates how lucky he was to have his mom, wife, and writers with him. Their mentality was that they were going through this together, so they would figure it out. Even with that, there was still a level of stress with thinking that he was a failure, despite the revenue coming in.
When it comes to new ideas, you should get people naturally and organically interested in what you’re doing. You shouldn’t have to force an idea down someone’s throat. Things will fall apart and breakdown if you go through life forcing things on people.
He tried to ease the pain by drinking or smoking. April 2016, he started to deal with the pain, and this lead him to be on his back in the floor for two weeks. Fast forward to September, the left side of his face was frozen, and a doctor diagnosed it as Bell’s palsy. Burt also faced other health issues rooted by stress in his life.
He got a DUI in 2011. Then, he promised that he would not get behind the wheel if there was a drop of alcohol on his breath. In 2016, after drinking and being far from home, he decided to drive home. Once home, he said he was never drinking again because he doesn’t trust himself if he couldn't keep his own word.
James states that a person will medicate by procrastinating because they are unsure about how their actions will be received. They may even have internal doubts that will prevent them from turning an idea into an action.
Burt attributes Airbnb for him being able to achieve three of his biggest dreams in 2013 and 2014. By being able to stay in different parts of the world, he was able to create projects, spend money on the things he wanted to do, and could mentor others.
Because you could become brainwashed by an idea. It’s important to set a window time for yourself in order to recenter and align yourself from brainwashed ideas that you've encounter in your life, such as ads or ideas from others.