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#41 — Vlad Magdalin — The No Code Movement Is Finally Here

"The most exciting new podcast in the startup world.” - Eric Ries, Founder, and NYTimes bestselling author

Today’s episode is with Vlad Magdalin, co-founder and CEO of Webflow. We sat down and chatted about his insane story of failure that spanned for 15 years before getting it right, his early experiences that shaped him as a founder, and what he thinks about that he rarely gets a chance to talk about.

Webflow raised $75 million from investors a few months ago and was one of the largest Series A's of the last few years. We talked about the debt he went into financially and personally, including with the most important of co-founders, his spouse, almost ten years before this milestone.

He shared with us what he thinks about today as a leader, and we also talked about the r-word (religion!) openly and publicly! It's an in-depth conversation, and it is one of my favorites to date. I think you're going to enjoy this very different kind of conversation and founder story.

You can email James questions directly at or follow us on Twitter @ — “Below the Line with James Beshara" is brought to you by Straight Up Podcasts LLC

Updated on February 14

Key Smash Notes In This Episode


Establish good habits because good habits enable productivity and help to alleviate anxiety.

As the list of important and urgent tasks start to grow, it is imperative to intentionally focus on the essentials.


Founders should avoid becoming the bottle neck for their own company. Making a perfect decisions, at the expense of slowing down the whole company is not worth it. Instead, it is better to make a good-enough decision fast, thus enabling the rest of the employees to explore multiple options.

At the end of the day, founder is only one mind, and often the employees would come up with a set of possibilities that would have never been discovered by the founder.


At one point, one of the Webflow early employees insisted on building an animation feature into the product. Although the Webflow co-founders were initially skeptical, he persisted. This feature ended up bringing nearly 50% of the business in the following year.

If the co-founders only listened to their ideas, they would have never discovered this, and many other features that came from their team's experiences and needs.

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