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Brian Niccol: CEO, Chipotle Mexican Grill

The CEO of Chipotle explains how he spends his day, mostly sitting around and doing nothing other than figuring out a way for his team to be happier, and more effective.

Updated on May 19

Key Smash Notes In This Episode


2/3 of Mr. Niccol's time is spent making sure Chipotle is executing today against the strategy that will drive the business culture and result in more engaged and more excited about the work employees.

1/3 is spent on what's next - both immediately around the corner and business that is a few years away. Sometimes he also allocates time to deliberately look at the far future, 5 to 10 years out.


Innovation happens everywhere, but to innovate, you have to have a high level of curiosity and a high level of is discomfort with the status quo. With technology today, it's fairly easy to run small experiments and to find whether your ideas have any lengs.

However, sometimes people get intimidated because the spotlight is usually on big innovations, like the iPhone. But in reality, everyone can innovate in their everyday, and organizations need to be better at encouraging it, which only happens when you become great at getting feedback and turning it into actions.

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