Build Your SaaS – bootstrapping in 2019

Can you bootstrap a profitable startup in 2019? 37signals did it in 2004, and since then thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build & launch their new product: Transistor.fm.


Listen Now: How we're Shaping Up

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All podcast episodes

Episode Name
# of Smash Notes

12

Startup advice from Justin Kan, Stephanie Hulburt, and Naval

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How we're Shaping Up

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"Backlogs make you feel guilty." – Jason Fried

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No sleep 'till Brooklyn (what we learned in New York)

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Once you launch, you're immediately behind

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Your backlog is making me thirsty

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What if there's an accident?

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Jon's big announcement

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I want to work at Transistor.fm

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We took funding (from our customers)

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"I can't believe you're using that in production"

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How big of a market should you target?

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Four different git branches in various unfinished states

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You can't put me in a box

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Wrestling with our company's growth

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Burn it all to the ground

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Keeping the dream alive in Portland

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The "charge more" debate

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Taylor Otwell: "PHP (and a cheap laptop) changed my life"

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The market for your startup matters

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When should bootstrappers get paid?

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Worst day ever

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Pro athletes are mocking me on the internet

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Do startups need specialists or generalists?

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Full-on sweatpants mode

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Did we solve our bandwidth cost crisis?

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Counting beans and getting hit by a bus

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Is this the best time to start a podcasting startup?

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Getting real: sharing our founder struggles

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How to grow your audience

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Should startups worry about their competition?

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Marketing tactics for your SaaS: how to get the word out

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Our predictions for 2019

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How to find the right customers for your software business

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Let's chat about the podcast industry

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Why does Jon need a co-founder?

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How did you split equity in Transistor?

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Interesting ways you can use a podcast

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Insulating our recording studio with dollar bills

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There's a new funding option for bootstrapped founders

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Your startup's expenses are too high

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How'd you get into computers? (Apple II, PC clones, BBSes, CYBERSPACE)

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You forgot $20,000 in your snowboard pocket

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You drew a prototype on that napkin from Portland

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What's the most important metric for a web app?

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We have some explaining to do

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Your revenue forecast is wrong

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The problem with podcasts

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What's a good conversion rate for a web app?

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Launch week hangover

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The opposite of bored money

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Meet me in Chicago

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I see Spots

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Our Voltron needs fuel

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Teaser: I don't want to get crushed by the VC monster

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Bonus: building a SaaS on the side is hard!

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SaaS pricing advice from Rob Walling and Patrick Campbell

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What does Nathan Barry think of podcast hosting pricing?

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How should we price our SaaS?

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Should we make our revenue numbers public?

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How to validate your product idea

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Live from Las Vegas

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How to organize your time when your startup is your side-hustle

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Startup money

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We need to talk

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My teenager wants to play Dungeons & Dragons

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Six screens and a power glove

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What are you scared of?

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I want Castle Grayskull

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How to find a cofounder (our story)

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What does it take to build a SaaS in 2018?