Business Schooled

S2 | Lesson 6: Reinventing the wheel

The race is on to master a whole new sector of the US auto market. Soraya travels to Provo, Utah to meet Steve Hall, founder of Vanderhall Motor Works, to learn how he got his business in high gear with an innovative three-wheeled roadster. Steve recounts how he survived countless trips to the drawing board to take Vanderhall from the back roads of Salt…