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Episodes with Smash Notes

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud."

Baca and Chuck sit down to talk about what this means and how we're moving through it.

If you want to help please share and pass this along and share on your social platforms. We appreciate you.

Coffee and such:
catandcloud.com

Baca:
youtube.com/realchrisbaca
instagram.com/realchrisbaca

Updated on June 02

Building a strong community without a brick-and-mortar shop is not an easy gig, but when you can get it right, it’s pretty amazing. Jamie owns Culture Coffee Bar, a C&C wholesale partner in Baca’s hometown of Modesto, CA. We chat about the challenges having a shop on wheels, the legacy of growing leaders, and building community in unlikely places!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Letting Your Guard Down: apple.co/2Zabwxv
High Brow Coffee | Wholesale Partner Special: apple.co/3eNMZVi

Links!

Culture Coffee Bar: www.instagram.com/culturecoffeebar
Partner Corner (our April update with Jamie): https://bit.ly/2YBjVec

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We’ve been gone a few weeks and, like many, have been learning and unlearning. Here’s us stumbling through what we’ve learned so far. The only thing we really know is that actively working towards racial equality is going to be a practice for the rest of our lives.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Making the Waves That Matter: apple.co/2YbZMv6
More Alike Than Different: apple.co/39VL7qX

Resources!

Throughline: American Police Podcast: n.pr/3hIGe9q
Ibram X. Kendi’s How To Be An Anti-Racist: bit.ly/3eg602C
Ibram X. Kendi’s Ted Talk: bit.ly/2N7IGbt

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We take a walk down memory lane with Chris through his twenty years in coffee!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

The San Franciscan Roaster Co | Bill Kennedy: apple.co/3guDA6B
What is Relationship Coffee?: apple.co/2XLJ5oI

Resources!

Hello from the inside (Love Mail): bit.ly/3cglvpe
Proud Mary: http://proudmarycoffee.com.au
No Kid Hungry: http://nokidhungry.org
David Schomer (Espresso Vivace): bit.ly/2XFh6as
Chris’s dolls (if you know, you know): bit.ly/3eysITq

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Being part of a group chasing the same goals can be a great way to grow faster and have more fun to boot!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

IN-Q Transforming Pain Into Growth: https://bit.ly/InQepisode
Show Up, Feel Better: https://bit.ly/showupfeelbtr

Resources!

Baca’s Pour Over Video: https://bit.ly/3g95gO1
Austin’s Coffee: https://austinscoffeecrafters.com/
Carol’s weird-ass Avatar Doll reference: https://bit.ly/avatarbbs
Old Embarrassing Skate Videos?: https://vimeo.com/25582572
State Breathing App: https://apple.co/3gc128t

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Try and articulate what you believe and you may find it’s not as easy as you thought! Good news is, the practice of sharing your ideas can pave way for more personal clarity.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

A Liberating Approach to Identity: bit.ly/approach2identity
What’s Your Purpose?: bit.ly/whatsurpurpose

Resources!

Leader Shift by John Maxwell: bit.ly/leadershiftjm
SquareSeth Godin Workshops: https://akimbo.com

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Understanding the difference between what and why.

Coffee: catandcloud.com/products/subscription

Related Episodes!

What’s Your Purpose?: bit.ly/whatsurpurpose
Coffee Is Not The Most Interesting Thing About You: apple.co/2yRPeH3
Owning What You Want | Carol Shows Up: apple.co/2LlNgSo

Cat & Cloud on the Tube!

Chris Baca on (Grind) Size: https://bit.ly/CnCgrindsize

Resources!

Rosalyn Coffee: rosslyncoffee.com
Meet Cafecito: meetcafecito.com

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Contemplating love, loss, forgiveness, and belief. We carve out space with IN-Q to discuss his amazing new book: Inquire Within

The book: https://in-q.com/inquirewithin/

Cat & Cloud: https://catandcloud.com/

Connect:
Baca: https://realchrisbaca.com/
JT: www.instagram.com/jared_truby
Carol:www.instagram.com/carolshowsup

Alex Marse, Director of Wholesale, plugs himself into wherever there is a need. It’s just what he does. Because of this, he’s always learning about new things and himself which lends itself to some good conversation! Exploring creativity, imposter syndrome, grief, and self-care. We hope you take home a few nugs.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Coffee Is Not The Most Interesting Thing About You: https://apple.co/2yRPeH3
Ready or Not, Outside the Box: https://apple.co/3dUrphT
Sorry To Burst Your Bubble: https://apple.co/2Yb8YjH

YouTube!

Partner Corner | Culture Coffee Bar: https://youtu.be/I-TzCRZN_xU
Partner Corner | Goodside Coffee: https://youtu.be/nUv0ck61PTU
Partner Corner | Daydream Surf Shop: https://youtu.be/2lWUqxVypuo
SAFARI: https://youtu.be/tbEJjGPE-W4

Resources!

Dune Coffee: https://www.dunecoffee.com/

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Jare and Care take it there.

Vague boundaries won't create the freedom we're looking for.

Coffee: catandcloud.com/products/subscription

Content on the Tube: http://bit.ly/catandcloudtube

Related Episodes!

Enthusiasm and Energy: Destroy It or Redirect It: https://apple.co/2XTlB2z
What’s Your Purpose? | Communication and Skills Development: https://bit.ly/wypurpose

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Small businesses aren't immune to making the same money-driven decisions we criticize big business for, especially in times of crisis.

Coffee: catandcloud.com/products/subscription

Related Episodes!

What’s Your Purpose? | Communication and Skills Development: https://bit.ly/wypurpose
Dropping “Have To”: https://bit.ly/drphaveto

Resources!

Eugenoides: https://bit.ly/2VEMc0G

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Carol and Kristen rap about women’s empowerment, creativity, and introduce Bubbles.

Coffee: catandcloud.com/products/subscription

Related Episodes!

Teacher Talk | Kristen Hutson, Skills Development: apple.co/teachrtalk
Ready or Not, Outside the Box: apple.co/OutsidedaBox

Resources!

“Partner Corner” on the C&C Youtube: https://bit.ly/3a1xwhp
Bubbles: https://catandcloud.com/collections/bubbles
Creative Pep Talk Podcast: https://www.creativepeptalk.com/
Kristen Hutson’s art IG: https://www.instagram.com/hutson.design/
Shouts out Starlight Motel NY!:https://www.thestarlitemotel.com/ // https://www.instagram.com/thestarlitemotel/

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Pondering ways that limitations have created freedom.

Coffee: catandcloud.com/products/subscription

Cat & Cloud Daily Update: bit.ly/update4_3

Related Episodes!

Ready or Not, Outside the Box: apple.co/OutsidedaBox
Teacher Talk | Kristen Hutson, Skills Development: apple.co/teachrtalk

Resources!

Idlewild Coffee: https://www.idlewildcoffee.com/
No Comply Skate Shop: https://nocomplyatx.com/

Your Hosts!

Baca: https://realchrisbaca.com/
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Some welcome lessons we've learned from this upside-down reality.

Coffee!

catandcloud.com/products/subscription

Cat & Cloud Update Video!

bit.ly/update3_30

Related Episodes!

Teacher Talk | Kristen Hutson, Skills Development: apple.co/teachrtalk
Everything Feels Weird: apple.co/everythingweird

Resources!

Seth Godin’s Virtual Co-working Room: https://akimbo.com/virtualcoworking

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Understanding communication styles and what you need will save you time and aggravation. Also, ladies, we got a long way to go in the work place - and it starts with educating and empowering each other.

Stay safe and stay connected!

Coffee!

catandcloud.com/products/subscription

Love Mail!

https://bit.ly/love_mail_

New YouTube Video!

bit.ly/catcloudupdate3_27

Related Episodes!

Team Talk: apple.co/teamtalkpod

Resources!

Disc Theory: https://discinsights.com/disc-theory

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's been a jarring adjustment to a world with COVID-19. There's a lot we don't know, but we've found that it helps to safely stay connected with the people in our lives. Sending you love today. 👋

Coffee!

catandcloud.com/products/subscription

New YouTube Video!

Cat & Cloud COVID-19 Update: https://bit.ly/3ae32K5

Related Episodes!

A Little Help Means A Lot: https://apple.co/3dlBrZr

Resources!

Santa Cruz Volunteer Center: https://scvolunteercenter.org

Love Mail | Questions and Shoutouts: https://bit.ly/love_mail_

Denmark news articles -
Public Radio International: https://bit.ly/3drUWiG
The Guardian: https://nyti.ms/2UuJRVI

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's not surprising that we have trouble connecting with others when we can't connect with ourselves.

While the company vision is still a little unspecific, Baca's hit a flow-state with some personal causes, one of which is about inspiring people to have honest, meaningful conversations for legit connection.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Make Room for Honesty: http://bit.ly/roomforhonesty
Team Talk: http://bit.ly/teamtalkpod

Resources!

The Infinite Game by Simon Sinek: http://bit.ly/thatbookwelike
Group Thread by Chris Baca: https://realchrisbaca.com/groupthread

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Nothing cool happens when you’re in the same room, but you haven’t made room for honesty.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Letting Your Guard Down: http://bit.ly/letguarddown
Team Talk: http://bit.ly/_teamtalk
Owner Communication: http://bit.ly/owner_comm

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Chris climbed into our brains to ask what we're working on, why we get out of bed in the morning, how we plan our day, and a lot of other things you'll just have to hear for yourself. This episode is pure gold! 🐱🌩

Coffee!

catandcloud.com/products/subscription

Related Episodes!

What Motivates Your Team? : http://bit.ly/motivatesteam
Marketing Squad | Rebels. Dreamers. Idiots. : http://bit.ly/marketingsquad

Resources!

Fig & Poe | Oakland, CA: www.instagram.com/figandpoe
One Ounce Coffee | Mountain View, CA: www.instagram.com/1oz_coffee
Hannah Bowers on the Gram: www.instagram.com/thehannahbowers
Dr. Devin Bernhardt, dentist friend on the Gram: www.instagram.com/devinburn
Far West Fungi: https://farwestfungi.com

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Everything leads back to how we interact with one another, and a little help goes a long way - listening, giving a hand, noticing, or even electing to have calm conversations about opposing views. Remember, even in our most polarizing moments, we are more alike than we are different. And heck, we need each other.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

More Alike Than Different: http://bit.ly/morealikethandif
Reezy Resells | Foodstamps to Freedom: https://apple.co/2HOkmc3

Resources!

Mike Reezy on the Gram: http://bit.ly/reezyresells
Total Money Makeover | Dave Ramsey: http://bit.ly/daramsey

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What's the best version of you like? How do you aim to communicate with others, help others, or grow the people around you? And if you’re at the US Coffee Championships in the OC this weekend say what’s up!

Kelly Beach Ceramics hyper-limited run of hot fire 🚀👉http://bit.ly/kellymug

Coffee!

catandcloud.com/products/subscription

Related Episodes!

You Are Your Most Valuable Asset: http://bit.ly/youareanasset
Owner Communication: http://bit.ly/ownercomm
Communicating With Your Boss: http://bit.ly/commwithboss

Resources!

Kat Melheim’s Coffee People Zine: https://coffeepeople.org/
The Chocolate Barista: http://www.thechocolatebarista.com/blog
Dune Coffee: https://www.dunecoffee.com/
Menottis Coffee Stop: https://menottis.com/
Infinite Game by Simon Sinek: http://bit.ly/infinitegamesinek

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What creates status? How does it impede connection? And please, stop saying no to friends when they ask you to hang just because you have too much to do. Okay bye!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Creating Space for Connection: http://bit.ly/spaceforconnection

New YouTube Video!

Fun Cupping with Grace: http://bit.ly/funcupping

Resources!

Driving While Awesome Podcast: http://bit.ly/drivewhileawesome

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We’re just normal people trying to be healthy people.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Taking Care is Part of the Job | Joel Kronenberg, Provision Coffee: http://bit.ly/partofjob
Kat Melheim | Coffee People Zine: http://bit.ly/coffeepeoplezine

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup
Cat & Cloud Youtube: http://bit.ly/catandcloudtube

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When something feels too much like work, does that mean you’re on the wrong path, or do you just need a lil’ mindset adjustment?

Coffee!

catandcloud.com/products/subscription

✨New Video 👉🏼Alex and Marc’s Africa Trip Pt. 1 | Kenyan Coffee Processing A-Z: http://bit.ly/kenyancoffee1

Related Episodes!

Define Your Own Success: http://bit.ly/defineyour

Resources!

That elixir hammock bar place! | Roxa: www.instagram.com/caferoxa.santacruz
That comedian Jare was talking about! | Bobby Lee: https://bobbyleelive.com/

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Carol on the Gram: www.instagram.com/carolshowsup

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Welcome to the human experience! We all process loss at one point or another, at varying rates and to various extents.

We unpack some personal experiences and what roles crying (or not), family, and rituals might play in processing grief. We hope there's something in here for you - and feel free to share your thoughts with us, we freakin’ love that!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

More Alike Than Different: http://bit.ly/more_alike
Live At The Crown | A Challenging Year, Owning Mistakes, Empathy For Everyone: http://bit.ly/liveatcrown

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Some leaders won’t admit running off course - but not these ones! One thing we love about Jared Truby is his excitement for take-aways and new learning opportunities that stem from what some people might call a set back.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

We got interviewed at The Crown!
The Crown Podcast | Cat & Cloud Interview: https://bit.ly/39PuY6W

We also recorded our podcast at The Crown!
Live at The Crown | A Challenging Year: http://bit.ly/challengeyear

Resources!

Thomas Keller: https://www.thomaskeller.com
The French Laundry: https://www.thomaskeller.com/tfl

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When popular blueprints to success aren’t worth it. Don't forget you’re in charge.

Coffee!

catandcloud.com/products/subscription

NEW Video! | Getting Our Mind Blown at the Cafe Imports Warehouse: http://bit.ly/cafeimports

Related Episodes!

A Cat & Cloud “Marketing” Meeting: https://apple.co/2FmgRIy

Resources!

Keys To The Shop Podcast: http://bit.ly/jaredepisode
The Real Scam of ‘Influencer’ by Seth Godin: http://bit.ly/sethgblog
“The Golden Circle” Ted Talk (Simon Sinek): http://bit.ly/tedtalkgolden

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Our brains wanted to go down a Star Wars rabbit hole, so we let them. Also, wtf are lectins and isn’t it neat how bad habits take hold so much faster than good ones?

Coffee!

catandcloud.com/products/subscription

Related Episodes!

The Crown Episode: http://bit.ly/catandcrown

Resources!

James Altucher Podcast: http://bit.ly/drgundry
Dr. Steven Gundry: https://drgundry.com/
Damien Chavez newspaper article: http://bit.ly/damianchavez
VOTE for Damian Chavez: https://sprudge.com/vote

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: https://santacruzchai.com

Is your boss an idiot? Should you have empathy for them? We'll parse apart some of our biggest challenges and mistakes in 2019, and how we would approach them differently if we knew then what we know now. Also get ready for some sweet Q & A from our kick-buns live audience!

Check out the newest Cat & Cloud YouTube video here 👉https://youtu.be/CIPzyy0_LlM

Coffee!

catandcloud.com/products/subscription

Related Episodes!

The Power of “No.” | Dichotomies in Leadership: bit.ly/pwrofno
Are You A Good Boss?: bit.ly/rugoodboss

Resources!

The Crown: https://royalcoffee.com/the-crown/
The Crown Podcast by Royal Coffee: https://royalcoffee.com/the-crown-podcast/

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Charles Jack: www.instagram.com/chukjak
Richard Sandlin: www.instagram.com/richardsandlin

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

The person you think is a dick is for sure experiencing something you don’t know about. We've noticed that when we create space for honest conversation (rather than speaking in platitudes) it becomes harder to categorize people as good or bad. And that’s a good thing.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Letting Your Guard Down: http://bit.ly/guarddown

Resources!

Finding Your Fuck Yeah: http://bit.ly/FindyourFya
Beautiful Day in the Neighborhood: http://bit.ly/misterrogersmovie
Insight Timer App: https://insighttimer.com/

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We don't totally know what we're doing, but we're amped to be in exploration mode! What's our mission as a department? What would we create if we didn't HAVE to do anything? Time to turn over some rocks and find more tiny-ass books.

Announcements!

🎧LIVE Podcast at The Crown 12/14
Reserve your FREE spot: bit.ly/catcloudlive
✨New Cat & Cloud YouTube video: https://youtu.be/drWSP7g7YHU

Coffee!

catandcloud.com/products/subscription

Resources!

The Infinite Game by Simon Sinek: http://bit.ly/356m4PN

Related Episode!

Marketing Squad | Rebels. Dreamers. Idiots.: http://bit.ly/marketingsquad

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Steeped Coffee: bit.ly/steepedpackets
Santa Cruz Chai: santacruzchai.com/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What sorts of things keep (or would keep) you and your team enchanted, or at least pleased with work? Imagination, instant vs. delayed gratification, and working for visionaries vs. normal people.

Announcements!

LIVE Podcast at The Crown 12/14
Reserve your FREE spot: http://bit.ly/catcloudlive

Coffee!

catandcloud.com/products/subscription

Links!

Christmas (Alone) by RealChrisBaca: http://bit.ly/35Sq7iH

Related Episode!

Are You A Good Boss?: http://bit.ly/rugoodboss

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Santa Cruz Chai: https://santacruzchai.com/
Steeped Coffee: http://bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We get real excited about spaces that can deliver an experience through design and engagement. Vegas, you're cool.

catandcloud.com/products/subscription

Resources:

Chris Baca’s SEMA/Las Vegas Video: http://bit.ly/realchrisbaca
PublicUs: http://www.publicuslv.com/
Infinite game: Simon Synek: http://bit.ly/nfinitegame

Related Episode!

What Makes A Business Special?: https://apple.co/2pTD64u

New Merch!

Blues Brothers T by Michael Foy: http://bit.ly/foyboiT
Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Sponsors!

Santa Cruz Chai: https://santacruzchai.com/
Steeped Coffee: http://bit.ly/steepedpackets

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Beware of popularity pressure! Stay true to you - you’ll still have a market and you’ll feel better.

Coffee!

catandcloud.com/products/subscription

Related Listening!

Define Your Own Success: https://apple.co/2NV76Ga

New Merch!

Blues Brothers T by Michael Foy: http://bit.ly/foyboiT
Rainbow MiiR Tumbler by Nick Vargas: http://bit.ly/RainbowVargas

Wholesale!

https://catandcloud.com/pages/wholesale

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Food & Wine Magazine released their top 100 American Coffee Shops of 2019 and we landed in spot number 3. Here’s why we think it’s neat, but why we’re not relying on it for validation. Also, some ramblings on coffee culture and where it’s heading!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Mission, Vision, Values Updated: http://bit.ly/updatedmvv
Matt D’Avella | The Worst Thing You Can Do Is Nothing: http://bit.ly/MattDAvella

Resources!

Food & Wine’s top 100 Coffee Shops 2019: http://bit.ly/2NU9uvT
Matt D’Avella’s 30 Days Without Caffeine: https://youtu.be/4D0HRrl2P1o
Chris Baca’s 30 Days Without Caffeine: https://youtu.be/Dwj1hi2L2dA
Blip Coffee: http://www.bliproasters.com/

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Fu*k pretending. Here’s us stressed, knowing we could be better. So, what you gonna do wit all that junk? 🎶

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Are You A Good Boss: http://bit.ly/youagoodboss
The Lonely Life | Taking Risks + Owner Mental Health: http://bit.ly/ownermentalhealth

Resources!

Andrew Shultz: https://theandrewschulz.com
James Altucher: https://jamesaltucher.com
Simon Sinnic: https://simonsinek.com

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Like most normal humans, we’ve got childhood beliefs and traumas that hold us back from our full potential. We’ll share some ways these patterns rear their ugly heads in our own professional lives, and tools that help us stay positive and focused.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Caveman Coffee | Choose Yourself: http://bit.ly/cavemancoffee
Alex Banayan | The Third Door | Rethink What Is Possible: http://bit.ly/alexbanayan

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Disclaimer: This episode is mega not kid safe. You're welcome.

If you’re reading this there is a 90% chance you’ve hid in the bathroom on Thanksgiving to avoid Aunt Sally asking you the same mundane shit every f*cking year. Or maybe you're expected to bust your ass to multiple households every holiday? And if you don't, guess what? You're a horrible person.

Enjoy a refreshingly honest exploration of culture OUTSIDE work with a couple of our upper leadership folk.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

You Are Your Most Valuable Asset: http://bit.ly/yourmostvaluableasset
Taking Care Of Yourself Is Part Of The Job: http://bit.ly/takingcareofyourself

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When you can't find any good employees, go f*ck yourself.
Or, you could take a look in the mirror.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

What Sucks About Your Job: http://bit.ly/sucksaboutyourjob
Leaders Are Readers: http://bit.ly/leadersreaders
Owner Communication | Owner Offsite: http://bit.ly/ownercommunication

Resources!

Daydream Surf Shop on the Gram: www.instagram.com/daydreamsurfshop

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Better together.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

These Are My Favorite Podcasts: http://bit.ly/thesearemyfav
Coffee Is Not The Most Interesting Thing About You: http://bit.ly/coffeeisnot
Owning What You Want | Carol Shows Up: http://bit.ly/carolshowsup

Resources!

Ian & Gino Photo: http://bit.ly/IanandGino
SuperWow Factory IG: https://www.instagram.com/superwowfactory
Carol’s band “Wooster” on Spotify: http://bit.ly/CarolsBand
🎸Wooster’s Reunion Show Tickets for 10/26/19 😁: http://bit.ly/MoesAlleyShow
Carol’s friend Lauren of Live Happier: https://www.instagram.com/livehappierlauren

Today’s Guests!

Ian’s IG: https://www.instagram.com/ian_doingthings
Sam’s IG: https://www.instagram.com/stoked.sam
Carol’s IG: https://www.instagram.com/carolshowsup

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Trips, keynotes, and last-minute surgeries! Everything's moving pretty fast with the exception of Chris' toe recovery (gnarly toe visuals ahead). And if Square's price hikes have you considering other Point of Sale platforms, here's a couple tips to make the transition a little less sucky!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

How Do You Spend Your Money? | Cat & Cloud Coffee Podcast: https://apple.co/2kHqYB2
Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down: https://apple.co/2XOa417

Resources!

We're doing a live podcast soon at the Crown with Richard Sandlin! Whatchya wanna hear about? Throw it in the comments 👊😻
Richard Sandlin: www.instagram.com/richardsandlin
The Crown IG: www.instagram.com/royal.coffee.inc

Square article from Eater: https://bit.ly/2nVNnvm
Jared’s Culture Talk at Day Dream Surf Shop:
Wed 10/2 | 7 PM
Newport Beach, CA (https://daydreamsurfshop.com)

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Corrections Corner! Carol accidentally confused Squarespace with Square, but we talkin about Square POS!

Are you spending more than you earn? Feel the pressure to give more than you can afford?

Jump aboard Jared's meat canoe and we'll taco about it...

Coffee!
catandcloud.com/products/subscription

Related Episodes!
How Do You Spend Your Money?: https://apple.co/2kHqYB2
Get Money Get Paid | How Much Money Should I Be Making?: https://apple.co/2kFJw4A
Honduran Coffee Producer Benjamin Paz: https://apple.co/2kGPdiK

Resources!
Jared’s Look: https://bit.ly/2l4a7Zf
Jared’s Upcoming Culture Talk:
Wed 10/2 | 7 PM @ Day Dream Surf Shop [make link?]
Newport Beach, CA (https://daydreamsurfshop.com)

People!
Benjamin Paz IG: https://www.instagram.com/benjaminpaz
Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Marketing trends and methods. Taking advantage of addictions and false senses of value. Tiiiiight. 🤙#ThisIsAmerica

Coffee!
catandcloud.com/products/subscription

Related Episodes!
Whatever Man, We Just Want To Be Popular: https://apple.co/2kNUq8q
Cold Brew? Bourdain? Ok...: https://apple.co/2kPOSKD

Resources!
Drinks White Claw Once: https://bit.ly/2kCYAA2
DJ Quik - No Doubt: https://bit.ly/2kknu7c

Your Hosts!
Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What does sustainable coffee sourcing even mean?! Cool, we don't know either.

Coffee!
catandcloud.com/products/subscription

Related Episodes!
Responsible Green Coffee Buying | C Market, Fair Trade, Differentials, Oh My!: https://apple.co/2lHGL2V
James Hoffmann - Square Mile Coffee | Equitable Green Buying, Tipping, Wholesale Coffee, Buyouts : https://apple.co/2m0AQ94
What Is Relationship Coffee? | Truby Origin Trip Takeaways: https://apple.co/2kr5zvS

Resources!
Arnold Schwarzenegger Speech: https://bit.ly/2kD8Ms1
Day Dream Surf Shop: https://daydreamsurfshop.com

Shouts Out!
These friends from AU recently held our coffee in support of defending our trademark from Caterpillar Inc.
The Co.Lab on IG: www.instagram.com/thecolabcoffee
Brewtech on IG: www.instagram.com/brew_tech

Your Hosts!
Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

When you go to Cat & Cloud Coffee, you're destined to see this man's fun art on the walls or literally on our team.

Also, here's a question. How many of your ideas have "already been done" or felt too risky to start? Here's why Nick thinks you should do them anyways.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Jeff Newton | Americano Mondays | Tips for Pursuing a Creative Career: https://apple.co/2lWR9Uz
Matt D'Avella | The Worst Thing You Can Do Is Nothing:
https://apple.co/2v8OVmk

Nick Vargas on the Gram!

Graphic Design: https://www.instagram.com/nickvarg
Tattoo: https://www.instagram.com/nickvarg77
FU Tattoo Shop in Santa Cruz: https://www.instagram.com/futattooshop

Your Hosts!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We asked. You answered. We chopped it up.

Coffee!
catandcloud.com/products/subscription

Related Episodes!
How To Pitch An Idea To Your Boss: https://apple.co/2YrVO36
The Lonely Life | Taking Risks + Owner Mental Health: https://apple.co/2HtlcLl
Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA
Leadership - Not Always What You Think: https://apple.co/2LeSzT8
Apologies, Off-Sites, Metrics of Success: https://apple.co/323MBLJ

Resources!
James Altucher Twitter: https://twitter.com/jaltucher

People!
Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Prepare for meetings and trainings so you don't waste everyone's time. Stop being so serious about everything else.

Coffee!

catandcloud.com/products/subscription

Related Episodes!

(Corrections Corner) How Will A Barista Make a Living Wage?: https://apple.co/2Zf4TrA
Alex Banayan Is Back | The Third Door World Tour: https://apple.co/30h1BFz

Resources!

Barber Shop Club: https://barbershopclub.com

People!

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby

Alex Banayan is back, and we are so incredibly stoked! We’ve got mad respect for this guy, who's written a book called The Third Door which relives his wild journey to interview the world's most successful people about how they started out. We're so lucky he chose to make time for us in the midst of his world book tour. Thank you, Alex, we appreciate you and the conversation is always vulnerable and illuminating. Dive in friends, the water's fine.

Related Episodes!

Alex Banayan | The Third Door | Rethink What Is Possible: https://apple.co/2TAnJZf

Resources!

Alex Banayan IG: www.instagram.com/alexbanayan
The Third Door Book: thirddoorbook.com/order

Jiro Dreams of Sushi Documentary: https://www.netflix.com/title/70181716
Your One Word by Evan Carmichael: https://bit.ly/2YK87rO
Cal Fussman IG: https://www.instagram.com/calfussman
Emotional Intelligence 2.0: https://www.talentsmart.com/test

Baca on the Gram: www.instagram.com/realchrisbaca
Baca's YouTube: www.youtube.com/realchrisbaca
JT on the Gram: www.instagram.com/jared_truby
Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee

Go ahead and show off your team. What if we weren't afraid to learn from others in the company regardless of rank?

Coffee!

catandcloud.com/products/subscription

Related Episodes!

How to Pitch an Idea to Your Boss: https://apple.co/2YrVO36
Communicating With Your Boss | 2018 Sprudgies: https://apple.co/2YKr0pA

Resources!

USA Basketball Fantasy Camp: https://usabfantasycamp.com
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Cat & Cloud on the Gram: www.instagram.com/catcloudcoffee

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

This one’s for the coffee geeks, story lovers and history buffs. Meet the man behind our coffee roaster Bill Kennedy, “Head Honcho” of San Franciscan Roaster & Equipment. Here’s his story about going from 20 years in public education to owning both a café and roaster manufacturing company, plus some Science Friday-esque roasting knowledge. Have fun!

Coffee!

catandcloud.com/products/subscription

Related Episodes!

Grace Lee | Specialty Coffee Superhero Origin Story: apple.co/2SMQFN2
Jen Swen | I&1s: https://apple.co/2YvbH8c

Resources!

San Franciscan Coffee Roasters: https://www.sanfranroaster.com/
Baca’s “Buying a Coffee Roaster” video: https://bit.ly/2GxOVlS

Guests on the Gram!

San Franciscan Roaster Co.: www.instagram.com/sanfranroaster
Grace Lee on the Gram: www.instagram.com/gloufree/
Jenni Swenson on the Gram: www.instagram.com/jen.swen/

Hosts!

JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today.

Coffee!
catandcloud.com/products/subscription

Related Episodes!
Partner Forum Planning: https://apple.co/2GquEhY
Caveman Coffee: https://apple.co/2LA8GNS
Ground & Griddled: https://apple.co/32IGfm2
Calavera Coffee: https://apple.co/2Z7dXiS

Resources!
High Brow Coffee: www.instagram.com/highbrowcoffee
Honest Coffee Roasters: www.instagram.com/honestroasters

People!
Dustin Sauder: www.instagram.com/dustinsauder
Erich Sandersfeld: www.instagram.com/erichsandersfeld
Marc Gessler: www.instagram.com/marcymarcgess

Yer Boys!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Charles on the Gram: www.instagram.com/chukjak

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key.

Coffee!
catandcloud.com/products/subscription

Related Episodes!
Creating Sustainable Careers in Coffee: https://apple.co/2XOa417
Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4

Resources!
Seth Godin’s Podcast: https://www.akimbo.me
Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com

People!
JT on the Gram: www.instagram.com/jared_truby
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca
Charles on the Gram: www.instagram.com/chukjak

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk.

Resources!

Coffee: catandcloud.com/products/subscription

Places!

Rosslyn Coffee: www.instagram.com/rosslyncoffee/
Gracenote Coffee: www.instagram.com/gracenoteboston/
Vif Seattle: www.instagram.com/vifseattle/
La Marzocco: www.instagram.com/lamarzoccocafe/
The Hundreds: www.instagram.com/thehundreds/
Humidity Skate Shop: www.instagram.com/humiditynola/
Luminous Coffee: www.instagram.com/luminouscoffee/

People!

JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace.

Resources!

Coffee: catandcloud.com/products/subscription

Related Episodes!

Alex Banayan: https://apple.co/2KSwfks
Owner Mental Health: https://apple.co/2XhEIV7

People!

High Brow Coffee IG : www.instagram.com/highbrowcoffee/
Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps.

Resources!

Coffee: catandcloud.com/products/subscription
Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF
Alex on the Gram: https://www.instagram.com/marsemallow
JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation.

Resources!

Coffee: catandcloud.com/products/subscription
Grown Ass Women Coffee Club: https://apple.co/2Zselbx
Reezy Resells Episode: https://apple.co/2MNu03F
The Liturgist Podcast: https://apple.co/2KUZBOz
NY Times article: https://nyti.ms/2N2w7kC
Bad is Stronger Than Good article: http://bit.ly/2IkXNfT
Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B

JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram:www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road.

Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does.

Resources!
Coffee: catandcloud.com/products/subscription
GoFundMe: http://bit.ly/2IxdKhZ

Related Episode!
Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg

JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Caterpillar Inc. is still pursuing a lawsuit with us for sharing "cat" in our name. Chris and Jare reflect honestly on how they feel about the legal battle, how it's impacted the business and their personal lives, and why defending our trademark means more than simply protecting Cat & Cloud.

Resources!
Coffee: catandcloud.com/products/subscription
Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg
The Petition: bit.ly/2K6CHTX

JT on the Gram: www.instagram.com/jared_truby/
Baca's YouTube: www.youtube.com/realchrisbaca
Baca on the Gram: www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Meet our new heros! We've been using Caveman Coffee's MCT oil and cacao butter since we opened, but getting to sit down with Lacie Mackey, Tait Fletcher and Joshua Brown really moved the needle from awesome to amazing in our books. This one's for you if you want to talk about getting out of your own way, nutrition, and getting shit done all while staying true to you.

Resources
Coffee: https://catandcloud.com/products/subscription
Getting Sued by Catapillar Inc.: https://apple.co/2M6uZfg
The Petition: http://bit.ly/2K6CHTX

Caveman Coffee: https://cavemancoffeeco.com/
Lacie Mackey IG: www.instagram.com/lacie_mackey
Tait Fletcher IG: www.instagram.com/taitfletcher
Joshua Brown IG: www.instagram.com/joshuatadami
Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce

JT on the Gram: https://www.instagram.com/jared_truby/
Baca's YouTube: https://www.youtube.com/realchrisbaca
Baca on the Gram: https://www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

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Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well.

Resources

Coffee: https://catandcloud.com/products/subscription
Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU
Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/
San Franciscan. Roasters That Work: https://www.sanfranroaster.com/

JT on the Gram: https://www.instagram.com/jared_truby/
Baca's YouTube: https://www.youtube.com/realchrisbaca
Baca on the Gram:https://www.instagram.com/realchrisbaca/

If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Some companies invest in leadership training for only the elite few. What would happen if this education were more evenly dispersed into middle-management roles? And what if professional and personal development were part of one shared path, not two? Chris and Jare interview Jonathan Raymond, author of Good Authority and CEO of Refound, a company that is more work culture explorers than typical consultants. We recently worked with them and learned a lot - check it out!

Drink coffee with a purpose: https://catandcloud.com/products/subscription

Related Episodes!
Julia Mayer of Dune Coffee Roasters: https://apple.co/2DMVAY4

Links!
Refound website: www.refound.com
Peep Jonathan's book, Good Authority: www.refound.com/start

The Basecamp book, It Doesn't Have to Be Crazy At Work: https://basecamp.com/books/calm

If you can't identify the things that move your soul, you're in danger of living someone else's idea of awesome.

Drink coffee with a purpose: https://catandcloud.com/products/subscription

Follow Chris & Jared:
https://www.instagram.com/realchrisbaca
https://www.instagram.com/jared_truby

Chris's YouTube channel: https://www.youtube.com/realchrisbaca

Gary Vaynerchuk: https://www.garyvaynerchuk.com/
Cal Newport: http://www.calnewport.com/

Listen to Chris Baca's interview with Guy Kawasaki and you're bound to pick up at least one of the pro-tips Guy casually sprinkles throughout. He's an accomplished author (peep his new book "Wise Guy") and marketing expert who worked on the original Macintosh marketing campaign in 1984, and has continued to inspire others through his writing and talks.

We'll dive into some of the tangible thought processes and philosophies Guy lives by. Get ready for some fresh perspective and inspiration to take ownership over your experience!

Resources:
Get Guy's newest book, Wise Guy!: http://bit.ly/2UAV8lq
Website: https://guykawasaki.com/

1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX

Coffee!: catandcloud.com/products/subscription

You've probably heard Chris mention that The Third Door novel by Alex Banayan has changed his life and redefined what he believes is possible. It's a novel about Alex's "wild quest" to interview the world's most successful people and understand how they got their start in order to help others get after their own dreams.

Chris and Jare got to sit down with Alex Banayan and ask him questions to dive even deeper. This one's great for those who have dreams they are afraid to start, or are seeking clarity about what those dreams are to begin with.

Related episodes:
Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2v8OVmk
Storytelling Tips + Barista Competitions | Q&A Pt. 1: https://apple.co/2Gr5P68

Resources:
Get the Book! : http://thirddoorbook.com/order
The Third Door Website: https://thirddoorbook.com
Alex Banayan IG: www.instagram.com/alexbanayan

1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX

Coffee!: catandcloud.com/products/subscription

Are you pursuing a creative career or side-hustle? Cool if you are, totally fine if you're not! This week Chris interviews his friend Jeff Newton, an L.A. based commercial photographer and creator of Americano Mondays. This inspiring story's complete with ex-military photography mentors, touring bands, 90's cafe nostalgia, and some really useful insights to keep you moving toward your creative goals.

Resources:
Jeff Newton | IG: https://www.instagram.com/jeffnewton/
website: https://www.jeffnewton.com/
Americano Mondays | IG: https://www.instagram.com/americanomondays/
website: http://americanomondays.com/book

Related Episodes:
Matt D'Avella | The Worst Thing You Can Do Is Nothing: https://apple.co/2D57kok
The Power of "No." | Dichotomies in Leadership: https://apple.co/2FUPDIQ

1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: apple.co/2WCQlB5
Spotify: spoti.fi/2FOQCeX

Coffee!: catandcloud.com/products/subscription

1 & 1s with Evelyn Siguenza - Subscribe!:
iTunes: https://apple.co/2WCQlB5
Spotify: https://spoti.fi/2FOQCeX

Resources:
Matt D'Avella YouTube: https://www.youtube.com/mattdavella
Ground Up Show (Baca + Matt): https://apple.co/2ShIG8T
Minimalism Netflix Documentary: https://www.netflix.com/title/80114460

Coffee!: https://catandcloud.com/products/subscription

Meet Big Jay from one of our very first wholesale partners, Hawthorn Coffee! We will dive into Big Jay's story and why his time in fire academy helped create the baller coffee director he is today. Also, get to know a bit about the collaborative and uplifting San Diego coffee community!

The only coffee subscription you need: catandcloud.com/products/subscription

Related Episodes:
Hawthorn Coffee episode: https://apple.co/2TTr3Sm

Resources:
Hawthorn Coffee | website: http://hawthorncoffee.com
IG: instagram.com/hawthorncoffee
SproCast | Cat & Cloud Crew episode: https://apple.co/2CDNd0p
Iron Smith Coffee: https://ironsmithcoffee.com/
Menotti's: http://menottis.com | IG: instagram.com/menottis

Are you guilty of sacrificing fun for your career because you "should?" Chris and long-time friend Julia Mayer of Dune Coffee Roasters sit down for the best episode ever! We'll freak out about small decisions that have made big ripples and why it is okay - if not critical - to keep doing your life-giving hobbies, even when you're getting serious about your career.

The only coffee subscription you need: catandcloud.com/products/subscription

Related Episodes:
Moving Away from the Bar | Self Imposed Guilt: https://apple.co/2W9Vb8V
1&1s | Bailey: https://apple.co/2HEeXFA
James Hoffman: https://apple.co/2UEUns8

Resources:
Dune Coffee Roasters
website: dunecoffee.com | IG: instagram.com/dunecoffee
James Hoffman: https://bit.ly/2THO62u
Barista Hustle Tutorials: https://baristahustle.com/

Jared's back from visiting Honduras and he's fired up to share why this location will be his yearly origin trip moving forward. Listen in for a closer look at how coffee trade works on a personal level, and take away a couple hot tips for choosing an origin trip that's right for you.

The only coffee subscription you need: catandcloud.com/products/subscription

Related Episodes:
Honduran Coffee Producer Benjamin Paz: https://apple.co/2VQqOUy
Coffee Marketing + Employee/Farmer Disconnect: https://apple.co/2THHroi
Responsible Green Coffee Buying with Charles Jack: https://apple.co/2SVDPKH

Resources:
Dune Coffee: www.dunecoffee.com IG: instagram.com/dunecoffee
Benjamin Paz IG: instagram.com/benjaminpaz

Chris dives into part two of Q + A hitting some practical topics like time management, coping with negative past experiences, monetary and cultural costs of employee turn over, how barista competition skills have carried over, and food for thought if you are curious about becoming a cafe owner. Enjoy!

The only coffee subscription you need: catandcloud.com/products/subscription

Related Links:
Jared's interview on Business of Fitness | Podcast by Jason Khalipa : apple.co/2ExCG7b
Reezy Resells | Food Stamps to Freedom: apple.co/2GZsDeQ
Digital Minimalism by Cal Newport: amzn.to/2SgZ9tV
The Third Door by Alex Banayan: amzn.to/2NljBc6
James Altucher Show: jamesaltucher.com/podcasts/
Jen Gotch Podcast: apple.co/2LaqfRi
Jacko Podcast: https://bit.ly/2JbaP1R
Building A Story Brand with Daniel Miller: apple.co/2DEtECO

Chris Baca answers your burning questions from the gram! We'll cover a wide range of topics including why we sell our coffee in a 10 oz. bag, perspectives on social media, and a useful way to weigh risk.

The only coffee subscription you need: catandcloud.com/products/subscription

Hot Links:
Baca's Ground Up Show interview w/ Matt D'Avella:
Video: https://bit.ly/2SPuU2z
Audio: https://apple.co/2ShIG8T

La Marzocco KB90 Video: https://bit.ly/2T7WZkQ

Digital Minimalism by Cal Newport: https://amzn.to/2SgZ9tV
Deep Work by Cal Newport: https://amzn.to/2TXn4QU

The Third Door by Alex Banayan: https://amzn.to/2NljBc6

We're proud to have rolled out our Equity Program! Meaning Cat & Cloud has 4 new part-owners from our bad to the bone team, so find out how and why. We'll also share how to better your odds at hearing back from busy people, and why we think drawing from existing ideas can be the bomb dot com.

The only coffee subscription you need: catandcloud.com/products/subscription

Relevant Pods:
Alex | How to Pitch an Idea to Your Boss: https://apple.co/2V8U2Or
Grace | Specialty Coffee Superhero Story: https://apple.co/2IkRBGX
Tanner | 1&1s : https://apple.co/2EiczCc
Kristen | 1&1s : https://apple.co/2EhlGmz

Resources:
Wall Street Journal Article (scroll down to "Buzzworthy Videos"): https://bit.ly/2tmqqB7
The Third Door by Alex Banayan: https://amzn.to/2SI2LdI
Tim Farriss' Cold Email Template: https://bit.ly/2z1f2Pm
Evan Charmichael Youtube Channel: https://bit.ly/1LKFZHk
James Hoffmann Youtube Channel: https://bit.ly/2gekpSj
James Altucher on "idea sex": https://bit.ly/2T1g6wX
The Coaching Habit: https://bit.ly/2RTZ7sM

This week we'll share some tools for how to bring an idea to your boss! You're about to own an idea and follow through and it's gonna be tight.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
Alex's Book | Legacy by James Kerr: https://amzn.to/2GkAoeO
Related Episode (G & G): https://apple.co/2TKtKBG
Ground & Griddled: www.gandgbmore.com
IG: www.instagram.com/gandgbmore
The Charmery IG: www.instagram.com/thecharmery

When does copying become stealing? Also, learn the story behind the weird little drawing that is the Cat & Cloud logo.

The only coffee subscription you need: catandcloud.com/products/subscription

Relevant Episode:
Generation Whatever | Final Riffs of 2018: https://apple.co/2D95Ubw

Risk doing something that excites you or do nothing? You know what we think you should do. Also, why being besties with your team might be selfish...Where are my friends though?

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
Reezy Resells | Food Stamps to Freedom episode: https://apple.co/2sDtHLZ
R.O.A.D. Podcast: https://apple.co/2RVv2Nf
DJ Impulse IG: https://www.instagram.com/djimpulse
DJ Excel IG: https://www.instagram.com/excelagram
Jen Gotch podcast (Therapy episode): https://apple.co/2UfSLEJ

Carol's on the marketing team! Creative outlets, mental health, family expectations, rock band tours + ski bumming - we'll bounce around and then tie it into a pretty bow of dope-fire insights into feeling fulfilled and getting after authentic goals.

The only coffee subscription you need: catandcloud.com/products/subscription

Related Episodes:
Reezy Resells | Food Stamps To Freedom: https://apple.co/2sDtHLZ

Resources:
Carol's IG: www.instagram.com/carolshowsup/
Carol's old bands' website - http://woosterband.com/

How to come up in the game when the odds are stacked against you: Foster care runaway, teenage dad, pushing packs, pirating cartoons and a few really cool shitty jobs. Sound cray? Yeah, we think so too. Peep game.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
Real Chris Baca video: https://bit.ly/2SVnczM
Reezy Resells: https://reezyresells.com/
Mike Reezy Youtube channel: https://bit.ly/1QlcxaJ

We discuss a handful of books that helped us last year and share ways we've applied them in our lives. Also - thoughts behind office hours, goal-setting, and leading up the chain of command.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
Relevant episode: https: https://apple.co/2D1QQxH
happylilmistake by Kristen Hutson
insta: @happy.lil.mistake | shop: https://rdbl.co/2M0Ml9K
James Altucher Podcast: https://jamesaltucher.com/podcasts/
StrengthsFinder: https://bit.ly/2fZnIuO

Books!
Choose Yourself by James Altucher: https://amzn.to/2VAsEd1
How To Be A Boss by Justin Kerr: https://amzn.to/2LVK3IM
How To Write An Email by Justin Kerr: https://bit.ly/2FgqSrR
The Coaching Habit by Michael Stanier: https://amzn.to/2TAax5c
The Road Back to You by Ian Cron: https://iancron.com/books/
The Enneagram Made Easy by Renee Baron + Elizabeth Wagele: https://amzn.to/2H0lOKI
Extreme Ownership by Jocko Willink + Leif Babin: https://amzn.to/2QuzcpH
The Dichotomy of Leadership by Jocko Willink + Leif Babin: https://amzn.to/2Ha7vTI
Discipline Equals Freedom by Jocko Willink: https://amzn.to/2H0ooR1

What do cream cheese frosting and brining your own steak to Christmas dinner have in common? This plus all of life's other hard questions finally answered. You're welcome.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
1&1s | Kristen | Cat & Cloud Coffee Podcast: https://apple.co/2TjE3MA

Chris, Jared and Charles head to the hot springs to get dialed for 2019! They reflect on the importance of values alignment for business partners, open and honest communication, and the necessity in taking time to plan. We'll take a peek into personal and professional challenges that preceded opening Cat & Cloud Coffee and how those helped shape the owner's and company into what they are today.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
"Guatemalan Bungalo Party" pod episode: https://apple.co/2EPd2gN
The Coaching Habit: https://bit.ly/2RTZ7sM

The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies

We we're nominated for a few Sprudgie Awards! Chris and Alex shed some light on they ways they plan for speeches and videos, then dive into the downsides of direct comparisons and importance of constructive feedback flowing both ways, both down and up the chain of command.

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
The Sprudgie Awards + Voting Ballot: https://sprudge.com/sprudgies
Coffee Professionals Skate Deck: https://bit.ly/2Br1GLE
The SproCast: https://apple.co/2R77mod
Jen Gotch insta: @jengotch
Matt D'Avella: http://mattdavella.com/

Jared doesn't miss his appendix, Chris hates hospitals, and the two reflect on major "aha" moments in their respective leadership journeys and explore the opportunity in saying "No."

The only coffee subscription you need: catandcloud.com/products/subscription

Resources:
The Coaching Habit / Box of Crayons: https://bit.ly/2RTZ7sM
It Doesn't Have To Be Crazy at Work: https://basecamp.com/books/calm

What happens when a wholesale partner thousands of miles away flies in and speaks at your staff meeting? Sh**t pops off that's what. The crew at g&gbmore pair amazing breakfast sandwiches and coffee with high energy hospitality that's infectious and inspiring. Their contact email is hollaback@gandgbmore.com, need we say more?

The only coffee subscription you need: Cat & Cloud Coffee Subscription
G&G! : gandgbmore.com

Former World Barista Champion James Hoffmann has been commenting on the modern specialty coffee movement since 2004 and shows no signs of stopping now. He talks with Baca about tipping culture, sustainable and equitable green buying, wholesale coffee, big specialty coffee buyouts, and more. So many gems in this one - enjoy!

The only coffee subscription you need: https://catandcloud.com/products/subscription

James Hoffmann YouTube: https://bit.ly/2gekpSj
World Atlas Of Coffee: http://www.theworldatlasofcoffee.com/
Chris Baca Video Interview with James: https://bit.ly/2QileLJ

Being an effective leader isn't always what we imagine it to be. How can we use our own seemingly negative personality traits to our advantage to teach, learn, and grow? How can we practice what we ingest? Baca and JT unpack it for you.

The only coffee subscription you need: https://catandcloud.com/products/subscription

Where did these beautiful machines that make this lovely liquid come from? How do they work? Baca takes you on a magical journey through time and space to find out.

The only coffee subscription you need: https://catandcloud.com/products/subscription

Sources:
Smithsonian Article | https://bit.ly/2ACmOR9
Wiki | https://bit.ly/2FjrNcM
Gaggia | https://www.gaggia.com/legacy/
La Marzocco | https://bit.ly/2w7v8mb
Espresso Vivace Archives | https://bit.ly/2JZ3UWu
Prima Coffee | https://bit.ly/2QDpdQ3

You can effect change at every level. It's not always easy and doesn't always happen quickly, but don't discount your contribution.

The only coffee subscription you need: https://catandcloud.com/products/subscription

How do you go from working a lift in Tahoe to owning a coffee company with your brother? Brayden Estby from 11th Hour will tell you!

The only coffee subscription you need: https://catandcloud.com/products/subscription

11th Hour: https://eleventhhourcoffee.com/
11th Insta: https://www.instagram.com/11thhourcoffee/

Baca and Alex break down the new book from Basecamp aptly titled: It Doesn't Have To Be Crazy At Work.

The only coffee subscription you need: https://catandcloud.com/products/subscription

Pour over coffee - it's coffee and water but what else? Baca will tell you.

The only coffee subscription you need: https://catandcloud.com/products/subscription

You pick what's right for you - this is just us.

The only coffee subscription you need: https://catandcloud.com/products/subscription

It's been 2 years. Thank you for allowing us to be a part of your life!

The only coffee subscription you need: https://catandcloud.com/products/subscription
Chuck Jack: https://www.instagram.com/chukjak/

We're baristas, green buyers, and coffee enthusiasts - but we're also much more. Evelyn rolls out a new passion project that dives into shining some light on stories beyond coffee.

Our green buyer Charles Jack breaks down why buying against the C Market alone could leave producers and roasters high and dry. A must listen for any serious coffee professional.

The only coffee subscription you need: https://catandcloud.com/products/subscription
Chuck Jack: https://www.instagram.com/chukjak/

Evan is one of the most driven and positive forces we've ever met - if this isn't inspirational please check your pulse.

Big Step Tampers In Stock!: https://catandcloud.com/
Calavera: Calavera Coffee!

When Baca screws up Alex is there to hold his hand.

the goods: http://catandcloud.com/

Fame never lasts Al.

the goods: https://catandcloud.com/

Posing a heavy question which we have no good answer to.

the goods: https://catandcloud.com/

Hard conversations > no communication.

the goods: https://catandcloud.com/

Ever had something stolen from you? Us too man.

the goods: https://catandcloud.com/
Simon Sinek Why TED Talk: https://bit.ly/1fJPwPe
Coffee Sprudgecast: https://sprudge.com/tag/coffee-sprudgecast

We went on a trip and recorded a podcast in a van with no air conditioning. Maybe not our best work but it's all uphill from here.

the goods: https://catandcloud.com/
Hawthorn Coffee: http://instagram.com/hawthorncoffee/
Menotti's: https://www.instagram.com/menottis/

Let me upgrade you.

the goods: catandcloud.com

the goods: catandcloud.com

Pump those jams.

The Lynhall Restaurant
web: http://thelynhall.com/
instagram: thelynhall

Joel drove to California to buy a car part. Then we talked shop about life.

the goods: catandcloud.com/

Kat makes an awesome zine! You can buy it at the link below. If you want anything else you'll have to listen to the podcast duh.

Get the Zine: https://www.coffeepeople.org/
Look at Pictures: https://www.instagram.com/coffeepeoplezine/
Submit Your Work!: kat@coffeepeople.org

Fun Fact: For every issue sold, $1 goes to a different charity that benefits coffee folks. Issue 02 is benefitting a shop in Denver called Prodigy that works with youth who’ve had a hard time finding success in traditional work/school settings.

the goods: https://catandcloud.com/

Ever wondered how much money you should be expecting from your employer? Here are some questions to ask and some things to ponder.

the goods: https://catandcloud.com/

the goods: catandcloud.com

Everyone looks good in a five panel.

Wilbur Curtis: www.wilburcurtis.com/
Steeped Coffee: steepedcoffee.com/

the goods: https://catandcloud.com

Dolla dolla bill y'all.

Wilbur Curtis: https://www.wilburcurtis.com/
Steeped Coffee: https://steepedcoffee.com/

James' videos:
https://bit.ly/2sBCfDM
https://bit.ly/2JC4IQh

Baca's video:
https://bit.ly/2JHbh7g

the goods: https://catandcloud.com/

Welcome to the most annoying episode ever. You're welcome.

Wilbur Curtis: https://www.wilburcurtis.com/
Steeped Coffee: https://steepedcoffee.com/
Hat by ex-housemate Ian Levine: https://makekanyekanyeagain.org/

Nick McPherson aka @nickgoeswild talks about his journey from slinging pizza to starting his own coffee roasting company. A must listen for anyone with a dream.

The Goods: https://catandcloud.com/collections/merch

Juno Coffee Roasters: https://junoroasters.com/

Steeped Coffee: https://steepedcoffee.com/

Wilbur Curtis: https://www.wilburcurtis.com/

How can you organize your life when your to-do list is never ending. Enter the 6 week project cycle, courtesy of Basecamp!

New Shirts: https://catandcloud.com/products/yin-yang-t

Steeped Coffee: https://steepedcoffee.com/

Baca's Basecamp Video: https://www.youtube.com/watch?v=dC-gBEYu7uo

Did you have the guts to start a coffee shop in your early twenties? Me neither. But the Karsyn, Spencer, and Aaron did, and they're doing an amazing job. Crank it up to 11.

Friends: catandcloud.com/pages/wholesale-partners

Hi-Top Coffee: https://www.hi-topcoffee.com/
Hi-Top insta: https://www.instagram.com/hitop_fresno/

Steeped Coffee: https://steepedcoffee.com/

the goods: catandcloud.com

Valor Coffee is the brainchild of three best buds from Atlanta. They started as a catering / events cart, are currently popping up at a co-working space, and are pushing towards their long term goal to have several brick and mortar stores. They're all about Mission, Vision, and Values and we're proud to have them as part of our Wholesale Partner Program. ^__^

Why is it so hard to build a career in an industry centered around one of the worlds most heavily traded commodities? Chuck will tell you!

the goods: catandcloud.com
Gross Margin + Sales Mix info: catandcloud.com/blogs/news/grossmargin
Chuck's newsletter: catandcloud.com/pages/responsibility

This Week: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down

The goods: catandcloud.com

Ever wonder if it's worth it to go to SCA Expo? Allie and Matthew will tell you on this episode of the Cat & Cloud Coffee Podcast. Find Allie + Matthew here:

Allie: instagram.com/avocado_allie/
Matthew: instagram.com/coffeecorgis/

This week: My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan

The Goods: catandcloud.com

This week: Brant Curtis Of Wilbur Curtis / Curtis Brewing(Imagine That)

The goods: catandcloud.com

What happens when you're new to a sub-culture? What happens when you're established in a sub-culture and you see new people joining in? How do you treat other people in general? Also SCA excitement!

The Goods: catandcloud.com
Sam: https://www.instagram.com/samantha63k/
Chris: https://www.instagram.com/realchrisbaca/

I sat down to chat with Sam about Cat & Clouds mission but we're just giving you lifting tips instead. You're welcome.

Damian Chavez Video: https://www.youtube.com/watch?v=YnE9eTj9Iag&t=25s
5 Panel Hat: https://catandcloud.com/collections/merch/products/cat-cloud-5-pannel-cap
Map It Forward: https://mapitforward.org/20-april-2018

This week we recap a portion of our trip to Honduras, kick around the idea of direct trade, and discuss the disconnect between how we look at people who grow and pick coffee, and how we look at the people in our organization. One of our favorite episodes to date!

Education is serious business. Mckenzie talks about organizational values fits, lesson preparation, turnover rates for first year teachers and much more on this special episode!

catandcloud.com

Noah is a partner at Cafe Imports and dedicated husband, father, and cross fitter. Hard to introduce someone like him so lets just say if you like good people with good stories and want to feel like a better human - you should give this a listen.

Dana Andrews is a Coffee Trader at InterAmerican coffee. She tells us how one ends up being a coffee trader, what customer service means to her, and why beach volleyball is slowly edging out basketball.

Grace is one of our first employees and now runs our roasting operations. Listen to hear one of the most epic specialty coffee origin stories I've ever heard told by one of the most caring people on the planet.

Magic vibes: catandcloud.com

This week: 3x World Latte Art Champion and all around peoples champ Christopher "Nicely" Alameda and musical, tech, crypto currency, cultural compass and self-proclaimed hype man Derek Taylor talk what inspired them to bring Menotti's Coffee Stop into the world, being a part of a neighborhood with such a rich history, and listening to the vibes of the world.

Watch the videocast: https://catandcloud.com/

Enjoy a free Bird ride on DGT: https://gift.bird.co/TWGV/6UTUGowcuK

This Week: Online Courtesy. Struggling with your Yelp reviews or Instagram comments section? This is for you.

The Goods: catandcloud.com/collections/all

Here we are again.

catandcloud.com is your friend.

Enter the Chuck! Why don't baristas make more money? Can baristas make more money and if so, what needs to happen? How does minimum wage effect this? Will the coffee shop as we know it even exist in the future?

The goods: https://catandcloud.com/collections/all

We get asked all the time what's the best path for starting a coffee career. We're not quite sure but here are a few things we think about.

Home base: catandcloud.com/collections/all

Starting Your Coffee Career? | Cat & Cloud Coffee Podcast

Is your coffee too old? Probably not.

Find the hot stuff here: catandcloud.com

Happy New Year from all your homies at the Cat & Cloud Coffee Podcast. Will we have a new location next year? We hope so.

This one's early as Soundcloud won't let us schedule posts (wtf, libsyn here we come) and there's no way I'm touching my computer this weekend. CB & JT together again for the Cat & Cloud Coffee Podcast. Also it's (almost) Christmas. If you don't celebrate Christmas we hope you're having an excellent Friday!

How does a guy with a masters from N.Y.U. navigate wholesale at a Specialty Coffee company? It's all in here.

Cat & Cloud co-owner and green buyer Charles Jack aka Chuckjack, sits down and talks to us about geisha / gesha ( is it worth the money?) and hips us to how that magical thing called cash flow works.

Check this episode out on YouTube: http://bit.ly/2jx3VrM

Holiday Blend is here: catandcloud.com/collections/all/products/holiday-blend

Why is that guy so mean? This one's coming on a Sunday and we're inching closer to a Monday upload.

Check the Cat & Cloud Holiday reward on the Steeped Coffee Kickstarter: kck.st/2j4kCKE

New Cat & Cloud Sweatshirts!: catandcloud.com/collections/merch/products/staywarm

We're into the holiday season and it's time to spread the love. Here's what we're stoked about today!

Cool stuff: catandcloud.com/collections/all

Local mom and pop shops do have it tough, but we think there's hope!

Holiday Blend now available: catandcloud.com/collections/coffee/products/holiday-blend

Our friend Josh had an idea to put coffee in a bag to enable people to make tasty coffee wherever they may be. It's a bit more complicated than it sounds but listen in for the full details, and check out his Kickstarter!
Steeped Coffee Kickstarter: kck.st/2j4kCKE
Website: steepedcoffee.com

Our talented videographer friend Chris Chandler: christopherandcompany.tv

//

Also sorry for the reverb everyone, I think we had some mic phasing issues. We're actually getting some monitoring headphones next week to make sure you never have to hear this again.

Winter is coming: catandcloud.com/collections/all

Who shaped us early on in our journey through coffee. Here are a few with more to come.

5 Panel Hats back in stock!: https://catandcloud.com/collections/all/products/cat-cloud-5-pannel-cap

Coffee Spanish For Coffee Buyers: http://coffeespanish.com/

Brent Fortune Episode 1: http://apple.co/2AgzNVg
Brent Fortune Episode 2: http://apple.co/2lJJwjy

12 strict pull ups will change your life. I actually like Gary Vee.

fresh new swag: https://catandcloud.com/collections/all

Why is Heather Perry so smart? This and other nuggets from this years New York Coffee Festival.

Maria has been a driving force in the Specialty Coffee Industry for decades. The amount of knowledge and experience she carries is second to none. This podcast is packed full of information and we're really just scratching the surface. A special thanks to Maria for joining us and enjoy!

Cool coffee stuff: https://catandcloud.com/collections/all

Our YouTube channel: http://bit.ly/2fRQ1i8

Happy National Coffee Day! We were fortunate enough to have these two talented magicians from Equator Coffee roll through Santa Cruz today. Here's to getting to know people on a deeper level!

Should you be able to take home work documents? We think so.

Get in where you fit in.

Throwdown Event: http://bit.ly/2x2xlD2

Blue Bottle / Nestlé thoughts vid: https://www.youtube.com/watch?v=vcuXsc3j0jY&t=6s

Should it be all about the farmer?

Latte Art Throwdown Sept 16th!: http://bit.ly/2vLvJts

Calavera Coffee Gofundme: https://www.gofundme.com/calavera-coffee

This week we dive into everyones favorite topic: "How on earth can I be cooler than I already am?"

There's more to life than being a superstar barista - we promise.

Ever wonder what your boss is doing when they're not with you at the cafe? We can't tell you, but we can tell you what we're doing!

How do you get money to start a business? We're not experts but here's what we did.

How we hire and promote within our company, why management isn't for everyone, and understanding the weight that your words and actions have as a leader.

We sit down with our wholesale magician Alex Marse to chat about his experience at the Disney Institute. We go pretty hard with external education - but is it even worth it?

Also our dear friend Evan Morris is pursuing his dream of starting his own coffee shop and needs your help. Evan is one of the most kind and passionate baristas we know, so we can't help but give him a plug. Check out his Gofundme here: https://www.gofundme.com/calavera-coffee Even if you can't donate, sharing the campaign helps so much.

Thanks foe listening and have a great weekend!

We sit down with graphic designer and illustrator extraordinaire - Kevin Tudball. From his work with Verve and Four Barrel, to his journey of entrepreneurship and becoming a freelance designer, this one has the goods. Check out the amazing work he did for us here: catandcloud.com/collections/all

If you're interested in Kevin or his work you can find him at kevintudball.com or @kevintudball wherever quality social media is happening.

We roast a batch of coffee and take you along for the ride. What's going on in there? Now you know.

We apologize for the podcast lag - the new store has us way busier than we anticipated. Thank you for sticking with us through these times we'll be back with regularly scheduled content so soon (we promise).

Baca and Alex talk about the implications of getting into the multiroaster game.

Multiroaster or not we firmly believe in doing business with people who share your values and vision. As with most things in life the wholesaler / retailer relationship is a two way street and identifying a plan or target clientele will help you build a program with a strong foundation. Enjoy!

Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place.

We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!

It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.

Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more!

Endless Bummer T Now Available: http://bit.ly/2smq6Rn

Have questions? Email us at podcast@catandcloud.com

In the 2nd part of the podcast Jared continues to talk about ways to simplify delivery, operations & training. He speaks on how to self analyze & plug yourself into places where you will be most valuable.

Beyond that he speaks to some philosophies that Cat & Cloud has & how they use intent in what they do.

Hopefully this episode, in tandem with the last, can help you focus on improving your company culture.

Cheers Wilbur Curtis!

This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from.

If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode.

Pt. 1 includes Values & Hiring Practices.

Enjoy!

This episode is full of real talk, updates and fun.

As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition.

There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators.

Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight.

Shout out to Wilbur Curtis!

Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery.

In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life.

If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one.

Thanks Wilbur Curtis

We are up to our neck in preparing to open the new shop, SCA hangover etc.

This never made the internet before we left but it's up now.

We have guests being lined up as we speak and cannot wait to get back to it.

To those who came to our lectures, thank you. They will be available soon via our website and podcast.

Thanks Wilbur Curtis as always!

We take some time to recap Australia & what it's like to visit the other side of the world.

We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going.

If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode.

Thanks Wilbur Curtis for your Support!

Tim Williams & Tim Varney have set out to accomplish some fun and exciting things.

Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee.

They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry.

These lovely mates sure do know how to make us warm and fuzzy.

Enjoy & Thank You Wilbur Curtis

Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it.

Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention.

Thank you so much for sharing this journey with us!

Thanks, Wilbur Curtis

In this episode we talk a bit about our origin stories, both personal and Cat & Cloud.

Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship.

We also speak on ways to stay motivated by sharing stories of the things that help activate us.

Enjoy!

Thanks Wilbur Curtis for The Love!

We are overwhelmed but still plugging away.

In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks.

We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping.

Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process.

WE also talk turnover and growth opportunities.

Cheers and thanks to Wilbur Curtis

In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks?

We also answer a little questions surrounding opportunities to change paths and what you should consider.

Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time.

All that and more on this episode.

If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted

We are still plugging away on the long list of questions from guests and the most poignant one in this episode refers to the Barista.

Why do we place all the emphasis on the Barista in this coffee culture. How come they are the "cool" job. Why do we put all of our emphasis in the cafe experience on the interaction with Baristas specifically?

All of that and more on this episode.

Thank you as always to Wilbur Curtis!

Couple of fun updates from our lives alone with follow up questions.

Do we think External education is worthwhile?

Why did we get an SBA loan? Do we think investors are good or bad?

Why do we give our team $20 to gift drinks?

All of this and more on this weeks episode of C&C podcast.

Thanks Wilbur Curtis!

We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past.

Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies.

Cheers & Thanks to Wilbur Curtis

Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe.

We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great.

Special Thanks to LA Marzocco & KEXP for being such great hosts!

Enjoy & Thanks to Wilbur Curtis.

We have Coffee Subscriptions available @ catandcloud.com

We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all.

If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube.

We appreciate you all and Wilbur Curtis for the love this year!

What are some of the tipping models? What do we think about cafe tipping?

Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise.

What's up with trying to improve and implement service in places that are already established? How does the layout play a role?

All that and more on this episode of the Cat & Cloud Coffee Podcast.

Thanks, Wilbur Curtis for the love!

WE have been nominated for best coffee podcast, best coffee video & best Cafe. Vote Cat & Cloud & Real Chris Baca at sprudge.com/vote

In this episode we interview Anne Nylander who has taken on consulting after her long stint in coffee. She has worked with the Specialty Coffee Association of America, Starbucks & more.

She talks of her story, asks us some questions about our Values & how we are applying them and walks us through some of the vision for how she hopes to help you.

We talk trends, focus & many other fun things in this full on loco episode.

Liz Chai is an avid coffee lover with a background in design.

She fell in love with coffee in Atlanta through Octane & Counter Culture Coffee companies.

Through the years she has helped with Aeropress Championships, Photographed, Freelanced as a writer and done part time barista work.

She has learned a lot through traveling. She took her airstream trailer on a tour of the US while in transition to Portland, Oregon, where she lives now.

Enjoy!

Scott Rao has written multiple books about coffee roasting, extraction & theory.

His story includes founding coffee shops, studying physics, traveling, blogging, writing & everything in between is very fun.

IN this episode he talks application, perspective, context & answers many questions.

If you ever wondered, WHO IS SCOTT RAO?

Now you can know.

This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties.

We talk about top gun, beans not seeds, and just have a fun time.

In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening.

Thanks for listening and thanks Wilbur Curtis for everything!

We had the opportunity to visit San Diego & the coffee scene down there.

We worked along side Dylan & his father at Hawthorn Coffee in North Point.

This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice.

Enjoy! Thanks Curtis!

Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together?

This is your episode.

We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More.

This episode has some good history and classic trubaca trash talk.

Fun right?

People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun.

Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves.

Perhaps we do.

Cat & Cloud loves you a lot.

What are some strategies to keeping your grind setting consistent when making a lot of coffee?

What are our thoughts on keeping your hoppers clean?

How can we reduce waste & what are some things we do at our shop?

That and many more fun things in this episode.

We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple.

Cheers

Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe.

The shop has been open for 2 weeks and it's been insane.

How did the motivational based/values based interview questions work for Cat & Cloud?

How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success?

Check and see.

Shout out to Califia & Wilbur Curts

Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop.

In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him.

We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love.

Thanks Califia & Wilbur Curtis

Chris & I decided to soft open the cafe & it's been super fun.

We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running.

We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place.

Thanks for listening, sorry this is a day late.

Thanks Curtis & Califia

In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team.

We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team.

Plus, we answer a couple of questions about Geisha, by the cup & dialing in.

Cheers!

Thanks Califia & Curtis Brewers!

How do we stay motivated?

Do we dislike the French Press?

How's the shop coming along? Is our crew tight? DUH.

Who are we looking to sell to? What are some of our strategies and beliefs?

Do we think 2nd wave shops are in jeopardy?

What's a clever?

Listen & we'll share a bit.

Thanks Califia & Curtis

Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious.

She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco.

She talks women's rights, calls us out a bit & speaks about what drives her.

This is a must listen.

Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market?

See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training.

Also, Wholesale? What do we believe it should be about? Sourcing too.

All in a short episode of awesomeness.

Cheers.

Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all.

Jens story is entertaining and educational because of her persistence in self growth.

In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & more.

From mentorship, to different roaster, to her time in Mexico, to being a mom, this episode has it all.

Jen shares a bit of knowledge on roasting profiles as well in giving us a hot tip on how to approach a frustrating coffee.

This episode is full of sweetness. Like our coffee.

Thanks Jen

We are getting close to finishing our buildout & people have been asking us about our approach.

How do we roast, how do we blend, how did we pick our location & many other fun things.

This episode is definitely worth a listen & a share.

Thanks,

Cat & Cloud

Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender.

In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista.

Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails.

This guys kicks all the corn.

Enjoy.

In this episode we talk about the stereotypes around coffee aging. When is coffee to old? Is it possible to have coffee that is too fresh? We give you our thoughts.

We also talk about the World Barista Championships & our views on some alternative approaches. Are Barista Championships reflecting the general coffee industry correctly?

Finally we just talk a lot in this episode about what is going on in our brains after a major roast day.

Party on.

Managing time and projects is hard & takes a certain level of skill. A lot of the time that skill is not inherent but learned. In this podcast we talk about the different techniques, disciplines, & applications we use to ensure we manage our time properly.

How do we stay motivated? How do we get the most done? How are we efficient? How do we stay focused?

Learn that & more on this weeks episode of the Cat & Cloud Coffee Podcast.

Chris & Jared dive into some guest questions & give their beliefs on cold brewed coffee, why they don't like it & how they will approach it.

Anthony Bourdain had some words about specialty coffee & his feelings toward the specialty coffee stereotype that the boys address as well.

This episode is sure to have people loving & disliking the trubaca duo.

Chris & Jared are hot off finishing a roast day & answer some questions.

Topics of Roasting, Cafe Culture, Stereotypes, Milk Alternatives & overall classic Trubaca stuff comes right at you.

Back to our regular podcast schedule next week.

Stay Gold!

Tonx Continues the journey with us talking intelligentsia, hipsters, service, subscription services, blue bottle & so much more.

The story of Locol, a new healthy fast food venture with amazing coffee quality is part of this episode.

Big shout out to Califia for being our first sponsor.

Tony is better known as Tonx. He was a roaster for multiple respected specialty coffee companies, founded the first successful coffee subscription service & does the coffee program with Locol, a high end fast food company with Micheline Chefs at the helm.

He has deep roots in the coffee world & shares a portion of his journey in this episode.

Typical banter ensues.

What do we think about Social Media? How do we mean to use it & what attracts us?

Hear us answer some questions on authenticity, intention, & other ideals.

We also speak on hiring, application of values in the interview process & how to approach as a hiring manager.

Hope you enjoy!

Deaton has worked for Toby's Estate, Intelligentsia, & is now on his own venture, Take Flight Coffee.

Deaton has been a green coffee buyer, coffee roaster, & semi professional singer. In this episode he talks about his approach to roasting, starting his own business, and delves into the cultural differences between Australia & the US.

Deaton speaks to his approach on roasting in a roaster centric way & speaks to what he believes he gets from his coffee.

As always we speak of stories, philosophies & the past.

Enjoy!

Chris & Jared talk a bit about the interview process for Cat & Cloud. They share with you their official company values & how they believe the value system should work.

This episode has take aways for any start-up as well as any business focusing on structure, intention & continuity for their company.

There is also an update on the build out & kickstarter for C&C.

Enjoy

Happy Birthday to the 1&1! A drink Chris & Jared created in 2010 that has been used on many peoples menus across the world. The quick history is shared at the beginning of this episode.

Chris & Jared dive into answering questions about home brewing, espresso machines, service, grinders & give updates on their brick & mortar build out with their third partner Charles.

Future guests include Brandon Paul Weaver & Jen Apadoca who both love to party.

Thank you for all your support & please spread the word about our kickstarter.

8 More days!

Trevor is the Owner of Madcapp Coffee in Washington DC & Grand Rapids Michigan. Trevor has been heavily influential in Barista competitions, on the Barista Guild of America & he even met 50 cent.

In this episode we talk about balance, the determination it takes to be a business owner, coffee roasting, philosophy, family life & of course, shenanigans.

Enjoy and please check out our kickstarter!

Cat & Cloud put out a survey to social media & on the website. The responses were interesting & we felt like we needed to talk about them.

Questions span from favorite alternative milks, to customer pet peeves in coffee shops, to favorite orders.

As usual there are funny antics and side conversations about philosophy, our kickstarter and dreams.

Check out our site: catandcloud.com

Our buddies at Opposites Extract jump on our podcast to talk history of coffee, supply chain, green coffee, service and maybe a couple of jokes.

Joe Morocco & Meister have been influential leaders of the specialty coffee industry for 10 plus years working in many different avenues. Their stories are fun and their approach is thoughtful.

We launched our kickstarter and could use your help as well. Thank you for all you do and if you can give great, if not, check the link for a fun video!

http://kck.st/1TzKC5V

**Kickstarter coming soon!**

Bethany is a competition Barista & Educator at Barista in Portland Oregon. She is known for having a fun personality, latte art, foraging for mushrooms, living the dream and being a pal.

In this episode we learn a bit about what makes Bethany tick. She talks training tactics, the Rock, Portland coffee culture, her passions and more.

There are some very funny moments and learning opportunities.

Apologies for the quick goof in the middle. We blew out the Mics.

***Kickstarter coming soon!**

Chris & Jared take the time to answer some listener questions about tipping, roasting, service, structure and kicking buns. If you want to explore the minds of Cat & Cloud then listen to this episode. Big shout out to all the people who are supporting us!

Chris & Jared break down their time in Atlanta where the Specialty Coffee Association of America trade show & competitions happened. They talk about all the amazing companies Cat & Cloud works with as well as memorable stories. This episode is for anyone who wonders what it's like to be in the mix at one of Coffee's biggest events. Thanks to all who support, rate & review! Spread the love!

Chris & Jared take a moment to talk about the realities of starting a business & what it's like to balance all the details. In this episode you will learn more about Cat & Cloud's vision around hiring, training and collaboration with future employees. There are also a few rants on bar-flow, efficiency, spacial awareness, spending money & other tangents. Rate, Review, Share & Enjoy!

Chris & Jared answer your questions about service, training, quality and production. This episode touches base on creama on your espresso, service disasters, training opportunities, company values, personal initiative and management. Enjoy!

Jordan Barber has been an educator for Intelligentsia, worked with former World Barista Champion Klaus in Denmark, & competed at a high level in barista competitions. He has decided to re-route his career after spending more than a decade in coffee. His passion for coffee is still strong, so why did he change paths? Find out a bit about espresso & coffee extraction, philosophy, vision & a couple of beers on this episode.

Barista Magazine Owners & Founders have been an intricate part of the specialty coffee industry. Their publication is known internationally as one of the leading sources of information for coffee professionals & aspiring coffee lovers. These guys are special.

Founding partners of Barista Magazine speak about the progression of coffee, compare international philosophy, and tell the story of how Barista Magazine came to be.

Sam Lewontin continues to drop hotness on us about his philosophy, approach and all around coolness.

Jumping back in with our boy Sam in an early drop of pt 2.

Sam Lewontin is a coffee professional from Everyman Espresso in New York. He is an all around amazing dude and you need to hear his story. Pretty Simple.

Adam & Chris ride nerdy for a minute. We scavenged some listenable goods from our first go with Skype. Thank you for the support. We will continue to get better at the distance.

Chris & Jared answer some big questions and tell no lies. Get into it with us. Rate, Review & Subscribe on iTunes! Much love!

This is Pt 2 with former WBC Champion Raul Rodas, recorded at his cafe Paradigma, in Guatemala City. For all competitors or future competitors it's a must. Recorded during business hours so forgive the background.

El Tigre Pt. 1 by Cat & Cloud

Guatemalan Bungalo Party by Cat & Cloud

Its like before but more!

We cast out votes for the 2015 Sprudgie Awards and give you the why's behind the votes. We also shamelessly ask you to vote for us! We're honored to be nominated and can't wait to see how the voting shakes out.

Roman Leal of Evocation Coffee | Part 2 by Cat & Cloud

This was our first podcast attempt many months ago before we started working with Patrick and Pullstring. A glimpse into how Chris and Jared met, their first barista competition experiences, and the general state of barista competitions circa 2006-2010. This was recorded in a random Volvo with an iPhone. Horrible audio quality but fun times.

Roman has the drive and vision we wish we had when we were his age. An inspiring story for anyone who wants to take the plunge into starting their own business.

Almost a Q&A Part 2 | We Actually Answer Questions! by Cat & Cloud

We talk Peets, C&C retail/roastery store update, almost get into a Q&A, plus drop a limited Holliday Collab with Elixir Specialty Coffee. Stay tuned for an actual Q&A on Thursday.

We rage in the car and take a few minutes to answer a couple questions.

Part 4 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud

Part 3 | Elixir Specialty Coffee | Nick Griffith & Lee Safar by Cat & Cloud

Part 2 of Jimmy and Rock taking us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!

Jimmy and Rock take us behind the inspiration of the film Barista. Barista is now available on iTunes. Grab it!

Part 2! Nick and Lee talk Elixir and party time.

The first of a four part series with Nick Griffith and Lee Safar of Elixir Specialty Coffee. We touch base on the history of Nick G. and generally act a fool to set up the rest of the series. Tune in to the rest of the series for more hardcore content!

Chris & Amy Elliot, husband and wife dream team happened to pop by on their anniversary vacation a bit ago and we wrangled them into the studio to find out what happens when grinder and espresso worlds collide in one magical household.

Verve Coffee Roasters | Charles Jack, Sr. Financial Analyst by Cat & Cloud

Pete and Holly talk about their roastratings.com scoring system, drinkability, miniature Australian pour-overs, consulting, and why weighing every shot is a giant waste of time.

Part 2 of 2. Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.

Mendoza talks about a coffee geeks journey into a professional barista and everywhere in between. Also he walks around with three Pullman tampers in his backpack NBD.

Here's another one recorded at BGA Camp 2015 in Tucson! Jenn talks about Acaia's amazing scales, company history, and why she showed up at Barista Camp 2015. Recorded in a crowded room across from the cutest Corgi ever.

You wrote in questions and we got your back! We chat about latte art plateaus, the place of blends in modern Specialty Coffee, investing in your employees and building a healthy & holistic life/work culture, and why you should break all the rules of espresso.

Owner of the French Press & Castle Coffee Roasters gives everyone a run for their money.

Julia Mayer keeps the conversation going in this part two of the interview.

Chris chats with Kyle about new grinders coming soon, vintage burr-sets, the HOST Show in Milan, and much more. All while on a bus with 50 baristas at Barista Camp in Arizona!

Here it is folks the first part of the interview that started the whole second part of the thing you already heard the other time you listened to a show featuring Julia "Bad As She Likes" Mayer, for Mayor. Be sure to check out the other parts of this interview as they become available.

Frank talks about his competition success, building career baristas, future expansion plans for Copa Vida, and has a few questions for us.

Frank talks dialing in with no scales, their espresso recipes, why you should pay attention to what 80% of your customers drink, their by-the-cup options, and the Copa Vida Go - Enjoy - Experience model.

Alex talks about her first epic coffee experience, baristas with a 401K, career paths in coffee, her podcast Coffee Uncut, and Karl Malone.

Alex talks about awesome baristas who don't compete, BGA level 1 &2 certification, Barista Camp and it's value, Thomas Keller, and why you should buy all the coffees.

We chat about about injuries, life paths and philosophies, and also coffee in this intimate peek inside of our wild minds. Julia Mayer, owner of the French Press/Castle Coffee Roasters basically flips the script and takes us on a wild ride through space and time.

Alex reflects on the regional barista competition uproar and talks about getting involved in the SCAA, her initial interaction with Baca, and playing the Native American Flute around a crazy campfire at the BGA Camp in Santa Barbara.

We take a moment to answer more of your questions! We chat about our coffee crushes, touch on pressure profiling in espresso, touch on our recommendations for preparing for barista competitions, and answer the age old question: does tamping pressure?

In our final episode with Brent Fortune he talks about serving coffee at TED, the trickle down of Specialty Coffee from the Pacific Northwest to Southern California, and being a mentor for baristas.

This episode we talk about processing methods and decaffeination, then answer your questions on pressure profiling, dialing in naturally processed coffees, tamping, and why it doesn't matter which espresso machine you have. Enjoy!

Brent dives deep into the ever evolving rules and systems surrounding the USBC, being on the SCAA judges sub-committee and talks about being an advocate for the barista.

USBC/WBC godfather Brent Fortune covers the history of barista competitions starting from the early 2000's to present.

In this episode we forgo a guest in order to dig into espresso brewing parameters, style, philosophy, and our never ending quest for people to be able to make great coffee with no scales.

In our final episode with the champ himself Charles talks about the differences in language between green buyers, roasters, and baristas, how he and Kyle approach espresso recipes and standards at G&B and Go Get Em, milk beverages being the economic backbone of a cafe, and how we don't have to give flavor descriptors in the real world.

Charles talks about his training for the USBC and the World Barista Championship, working at Intelligentsia Venice, and the catalyst for starting his very own company.

We sit down and chat with one of the most prolific competition baristas, and co-owner of G&B Coffee and Go Get Em Tiger in Los Angeles California: Mister Charles Babinski. Charles talks about the inception of G&B, working with Kyle Glanville, the USBC, and a little bit of his personal life.
Part 1 of a 3 part series

Tune in for part two of two, as Ian Levine makes his debut on the debut of Cat and Cloud's newest endeavor - the podcast full of caffeine and friendship.

Former Trubaca roommate and keeper of the tight bros way back secrets, Ian Levine makes his debut on the debut of Cat and Cloud's newest endeavor - the podcast full of caffeine and friendship.