09: Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren Hallanan
John and Matthew talk with Lauren Hallanan, an internet celebrity in China about: Differences in live streaming platforms Gifting as a business model How to make a live stream interesting Agency practices (hint: it’s not always ethical) Transition from streamer to KOL Links Lauren Hallanan: China Live Emma Lee: Momo sees record revenue growth thanks to…
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