China Tech Talk

10: Influencers in China and the future of brands with Elijah Whaley

John and Matthew talk with Elijah Whaley , Chief Marketing Officer for ParkLU , about: Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming How influencers are building the brands of the future Why it's better not to focus on viral content (hint: being a successful influencer isn't easy) Links…