China Tech Talk

Episode 08: How Chinese internet celebrities are taking over e-commerce with Dannie Li

John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China's internet celebrities, including: Differences between wanghong (网红) and KOLs/influencers A brief history of the wanghong industry Why they've become so popular (hint: Taobao ain't that easy) Links Dannie Li: Fashion Influencers in China: a new force for retail Eva Yoo: 6…