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S10 E10: The Universal Cart Breakthrough: Overcoming Retail Fragmentation to Build the Ultimate Cross-Platform Online Shopping Wishlist with William Neill, Co-Founder of Basket

William Neill had an interesting childhood in New Zealand, rooted in being an entrepreneur. As a kid, he helped write business plans with his parents, or build makery stuff for projects. Living this type of childhood, combined with the creativity of music, it started a lifelong trend of building businesses and products. Rooted in his love for being an…