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Building a company that you manage vs building a business that manages you

Abby Walker is the CEO of Vivian Lou. She runs a multi-million dollar physical product company from her home wearing sweats (and high heels).

Updated on May 26

Key Smash Notes In This Episode


Abby Walker is the CEO of Vivian Lou and author of Strap on a Pair. Abby runs a company that sells shoe insoles which enable women to wear heels four times longer without the pain.


Abby runs her entire company with a team of contractors, from customer support to development and design. She's even got a remote warehouse in Wisconsin which fulfills all of her customer's orders.


At some point when you grow a business you start chipping away at your profits in order to support your team, and then you have to work extra hard to reach the next milestone. Business owners are also constantly complaining about their human resource problems. If you have no employees, and you are not trying to grow at all costs, you have no problems!

Abby is enjoying working from home, making more than she used to at her corporate job. Vivian Lou works for her lifestyle and that is all that matters.


A lot of times people would be well-intentioned, but it doesn't mean their feedback is right for you. You get to determine how you run your company.

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