Tue. 08/30 - Big Kale's Big Lie

The surprising history of how kale became so popular so quickly back in 2014, and how both Pizza Hut and Chick-fil-A were partially responsible––but not because they actually included kale on their menus. It’s a tale of lawsuits, publicity campaigns, bloated markets, and one very big kalespiracy.

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Links:

Big Kale (weakankleblake, TikTok) Pizza Hut Used to Be One of the Largest Kale Purchasers in the US (TODAY) The Strange Mystery Of Who Made Kale Famous ... And Why (mindbodygreen) Fri. 07/08 - The Breakfast Episode (Cool Stuff Ride Home) Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business by Bob Batchelor and Thomas Heinrich  The Great Kalespiracy (The Hustle) Who Owns Kale? (National Geographic) 2017 Census of Agriculture (USDA) Kale (Produce Market Guide) The Kale Craze Might Be Ending (The Atlantic) Jackson Bird on Twitter

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