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What key breakthrough helped Submittable hire senior people to work in Missoula, Montana?

At first, Submittable was struggling to get talent to work in Missoula. They would find a lot of senior people who loved Montana and wanted the jobs, but would eventually be unable to take on them because of family commitments. It is, after all, hard to move your kids out of school, or find a matching job for your spouse.

Once Michael realized they needed to shift focus to people who already had a history in Montana and wanted to move back, hiring became easy.