Danny in the Valley

Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of Lily.ai, to talk about algorithms of emotion (5:40), creating psychographic profiles of shoppers (7:45), drawing on 15,000 data points to predict what people want (10:45), bring brands out of the dark ages (12:45), starting her company (14:45), testing her idea (17:45)…