Danny in the Valley

Zyper’s Amber Atherton: “From ‘Made in Chelsea’ to a garage in Palo Alto”

The Sunday Times’ tech correspondent brings on Amber Atherton, founder of Zyper, to talk about brand “super-fans” (4:45), finding them (6:55), starting as an intern at Vogue (7:35), starting her first company in her teens (8:30), moving to California for Y Combinator (11:20), why super fans are important (12:55), the problem with influencer marketing…