Should a Podcaster Do Live Events, According to Tim Romero?

Yes, if you can give them the hours. On Disrupting Japan, Tim Romero says in-person appearances took real time, but they consistently brought people back to the next event and added listeners to the show. He calls it a virtuous cycle. Earlier, fans in Japan paid a $20 cover to watch a live episode and meet each other. Speaking at startup events and seminars produced a small bump in downloads and email signups each time, and he says that offline work beat the Facebook and Twitter ads he paid for. His warning to anyone copying him is to be ready to spend the time.