Smash Notes

What Do Podcast Sponsors Really Pay Money For

Clicks and listens are great, but they are a commodity product which makes it a perfectly competitive market for you, and does not differentiate your potential advertisers. Instead of selling what everyone else is doing, if you can figure out a unique value proposition that will really make your audience connect with the advertiser, then you can charge premium rates for premium content.

Disrupting Japan: Startups and Innovation in Japan · How I Made $8,000 per Month Podcasting, and Why You Probably Don’t Want To · at 11:17 · ·Transcript

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