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Disrupting Japan: Startups and Innovation in Japan on Smash Notes

What do podcast sponsors really pay money for?

How I Made $8,000 per Month Podcasting, and Why You Probably Don’t Want To

May 03

Clicks and listens are great, but they are a commodity product which makes it a perfectly competitive market for you, and does not differentiate your potential advertisers. Instead of selling what everyone else is doing, if you can figure out a unique value proposition that will really make your audience connect with the advertiser, then you can charge premium rates for premium content.