Smash Notes
What Do Podcast Sponsors Really Pay Money for
at 11:17
Answer
Clicks and listens are great, but they are a commodity product which makes it a perfectly competitive market for you, and does not differentiate your potential advertisers. Instead of selling what everyone else is doing, if you can figure out a unique value proposition that will really make your audience connect with the advertiser, then you can charge premium rates for premium content.
Where this answer comes from
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