Disrupting Japan: Startups and Innovation in Japan

How to Build a Market in Japan Without Localization – Derek Sorkin – GitHub

GitHub entered the Japanese market under enviable conditions. They already had a strong corporate user base, solid brand awareness and product evangelists throughout Japan. They did not so much push their way into the Japanese market, so much as they were pulled into it. Even under the best conditions, however, Japan market entry is not easy and Derek…