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Men and Women Watch TV Differently. Here’s how to make money from that. artwork

Disrupting Japan: Startups and Innovation in Japan

Men and Women Watch TV Differently. Here’s how to make money from that.

Most of us don't actually zone out in front of the TV. In fact, we give off all kinds of clues to what we really think about the shows we are watching. Japanese startup, T-Vision Insights has come up with a way both to measure and to monetize those reactions. Today we sit down with founder and CEO Yasushi Gunya and we talk about T-Vision's business and the…

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