Entrepreneur Stories 4⃣ Inspiration

013: Blacksocks.com the World's 1st Online Subscription Service. How Samy Liechti keeps it going 18 years later...

Samy Liechti was asked by his then boss to attend a last-minute meeting with Japanese customers, he would not have imagined that this day would change his life. Tradition dictates that you take your shoes off for such occasions. It was then that it happened: a mistake so blatant it could not go unnoticed. Samy's socks were odd . One was deep black and…