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Aileen Lee (Cowboy Ventures) - Unicorn Lessons artwork

Entrepreneurial Thought Leaders

Aileen Lee (Cowboy Ventures) - Unicorn Lessons

In 2013, Aileen Lee coined the term “unicorn” to refer to the growing field of startups with $1 billion valuations. At the time, she was a year into her role as a founder and managing partner of Cowboy Ventures, and her team was preparing a now-influential internal report examining how (and how often) companies with these massive valuations tend to emerge…

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