Sickamore (Interscope Records) and Sam Seidel (Stanford d.school) - Inside the Studio

From developing a brand identity to cultivating the right conditions for musical exploration, successful recording artists are masters of the creative process. Hosted by Stanford professor Bob Sutton, Sickamore, a hip-hop artist, photographer and the creative director at Interscope Records, joins Sam Seidel, director of K-12 strategy and research at Stanford's Hasso Plattner Institute of Design, for an intimate conversation about what entrepreneurs can learn from the music industry, how to navigate ambiguity, and why it's important to strike the right balance between open-ended creativity and project completion.