Escape Velocity - with Dan Martell

Building Marketing Technology Solutions - Jon @ Engagio - EV Ep. 17

Back when SaaS was still a new word (circa 2006), Jon Miller started Marketo , a software product that gave businesses an end-to-end view of their customer’s journey. The technology was revolutionary. No longer was a marketing team just collecting leads to give to the sales team… …but businesses were able to track and optimize every touchpoint. From ads…