Escape Velocity - with Dan Martell

Growth Through Publicity (Not Paid Ads) with Adrian Salamunovic @ CanvasPop - Escape Velocity Show #49

Paid ads… or publicity? Choose. For a bootstrapped startup with little-to-no cash in the bank trying to find their first thousand customers, this question should be a no-brainer. Publicity. PR doesn’t cost . There’s no PPC or ad spend behind good PR. Every dollar returned is profit and the only upfront cost is time . Yet a good PR campaign can explode in…