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Fashion Is Your Business - a retail technology podcast on Smash Notes

Fashion Is Your Business - a retail technology podcast podcast.

December 28, 2019

Fashion Is Your Business is a weekly show about FASHIONTECH, the intersection of fashion business and fashion technology. The podcast is produced through MouthMedia Network. The hosts are entrepreneurial strategist Rob Sanchez, leading fashion technology consultant Pavan Bahl, creative entrepreneur Marc Raco, and fashion tech + sustainability consultant Nataliya Makulova. Guests include the world's foremost fashion technology pioneers, discussing textiles to retail and everything in between, it covers business news from startups to conglomerates, and the show has a fun and accessible morning radio vibe.



Episodes with Smash Notes

How does a family owned retail apparel business survive challenge after challenge after challenge, from 9/11 to a hurricane to a pandemic? Guido Campello, Co-Owner of lingerie retailer Cosabella and Journelle, offers insight into a family history of more than 37 years in the lingerie business, and how he took this time to re-evaluate the business while also giving all locations a facelift before a reopening of physical retail locations.

Spacesuits as a beacon of fashion technology, with the author of “Fashioning Apollo”.

Nicholas De Monchaux , author of “Fashioning Apollo” and Associate Professor of Architecture and Urban Design and Director of the Berkeley Center for New Media, joins Pavan Bahl, Rob Sanchez and Marc Raco at WEAR Conference 2017 in San Francisco. 

De Monchaux describes how he conceived the book by considering the craziest domestic space imaginable -- the inside of a spacesuit. He then wrote a book about the Apollo program and how the Apollo spacesuits were made by industrial division of the same company who made Playtex bras and girdles. The origins of Playtex, the genesis of the book ten years in the making, why it mattered, historical understanding of where technological mindset come from, designing a suit allowing the human body to operate in such a hostile environment. And insights from research, as an architect.

A discussion of the next frontier for spacesuits, the trip to Mars, how American spacesuits were more practical than originally envisioned, how Russian spacesuits stacked up, dealing with pressure, the many layers of the Apollo spacesuit, radiation concerns, how by understanding technology as a cultural artifact we can understand how to model designs, and need to think about ideas wrapped up in designs and how they affect our work. Innovations that De Monchaux marvels at, high performance fashion, adapting to different circumstances, and how technology has changed how we operate in the w,orld. Our need to upgrade our human systems with technology, how modern technology is taking cues from the body, and augmenting ourselves via a biological view of technology.

Off the Grid Questions cover De Monchaux’s earliest memory of fashion made into forts and spaceships, a Star Wars moment and the incorrect use of the word parsec quiet and peace, and getting to meet astronauts because they would visit their suits which were a part of them.

Customizable dresses made just for women, to empower women, and ethically and sustainably produced in NYC. Founder Kimberly Barasch shares the three core missions of Altress, and why the company has felt a "tail wind" in spite of the impact of the pandemic on apparel businesses.

Anomalie is pioneering a new model in retail supply chains uniquely fit for expansive customization at mass scale. Leslie Vorhees brings an extensive background in mechanical engineering, and career in supply chain management for Nike and Apple,  She joins Marc Raco and guest host Rebecca Fitts to discuss how Anaomalie is thriving in the face of a pandemic, and why a half million women have already looked to the company for a solution to their wedding dress needs.

If you’ve seen the Adam Sandler film Uncut Gems on Netflix, you'll remember the unforgettable high-roller who invites Julia Fox up to his casino penthouse suite. That's Wayne Diamond, in his first major film role. But even though Wayne is definitely having a moment, he isn’t new to the spotlight: he’s a bit of a legend in the Garment District, was a hugely successful dress designer in the '70s, '80s and '90s, and even claims to have designed the dresses Vanna White wore on Wheel of Fortune. In this incredibly (but not usually) candid conversation with Wayne, he discusses his unlikely start in the fashion industry, his deep disappointment with it today, his loathing of everything Trump, Wayne's strong input into his Uncut Gems wardrobe, a possible return to fashion,  a meaningful debt he took care of for his father, and an honor he’s never received that might mean more than almost anything. It's very big opinions, very strong language, and a very wild conversation with "the" Wayne Diamond.

One of the leading design entrepreneurs and experts in the US for home décor and furnishings, and author, Christiane Lemieux (Founder of THE INSIDE a new direct-to-consumer home furnishings brand and author of the new book Frictionless) joins Marc Raco and guest host Rebecca Fitts to share huge lessons on why the "future of everything will be fast, fluid, and made just for you."

As businesses in the fashion industry and beyond strategize their next move, how they will navigate the new business climate, and possibilities for growth and success ahead, we’re reminded of wisdom from one of our 2019 conversations with Matt Kaden of MMG Advisors. It still rings true and may be the kind of thing we need to think about right now -- especially Matt’s points on Being attentive to the realities of industry evolution, the importance of being always exceptional, and why you must truly try. This look at the current retail landscape and why brands and retailers must evolve to stay relevant features Matt Kaden, Managing Director for MMG Advisors (providing investment banking, strategic and financial advisory services to clients in the retail, fashion, textile, home, jewelry and beauty sectors),who joins Marc Raco, Rob Sanchez, and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.

With the visions of disrupting the luxury shopping space, beginning with childrenswear, Venezuela-born CEO/Founder of The Collective Child Sandra Makarem has over a decade of experience in the fashion space, including nearly eight years working as a buyer and a planner at Bloomingdale’s where she managed the performance of several omni-channel departments and led the development of new brands, including launching several successful multi-million dollar departments and private label brands to address the emerging millennial market segment. She launched The Collective Child as a side hustle and has helped members discover emerging limited distribution labels from around the world through an unparalleled personalized service to thousands. Her passion, knowledge, and experience come through in every box shipped. With guest host Rebecca Fitts.

As we look ahead to growing, or perhaps rebuilding businesses in this new business climate, one thing is clear: we cannot simply go back to what we did before. Smarter, more thoughtful approaches may be necessary, and gathering insights on how we best connect to the state of mind of the consumer in this moment is crucial. In that spirit, we’d like to share with you an extraordinary conversation  that offers insights into dialing into "neuroeconomics"—or why people make decisions. Dr. Paul Zak, scientist, entrepreneur and author of several books including "Trust Factor: The Science of Creating High Performance Companies.", joins Ritesh Gupta, a host of another MouthMedia Network podcast, Content Is Your Business. We think you’ll get a lot out of this, and we’re delighted to share it with you, in its entirety.

In the new business climate, brands must seek new opportunities to save money, intelligently relocate waste, and be able to access real-time supply chain and sustainability data. Queen of Raw CEO and Co-founder Stephanie Benedetto discusses why enabling fashion brands and retailers to buy and sell unused inventory (from raw materials to finished goods) in the face of the new business realities can provide businesses a quick and easy way to secure discounted inventory based on real-time location and availability while generating revenue and offloading excess stock. She also offers thoughts on why this may be an important moment in setting a tone for the future

In the new business climate, brands must seek new opportunities to save money, intelligently relocate waste, and be able to access real-time supply chain and sustainability data. Queen of Raw CEO/Co-founder Stephanie Benedetto discusses why enabling fashion brands and retailers to buy and sell unused inventory (from raw materials to finished goods) in the face of the COVID-19 pandemic can provide businesses a quick and easy way to secure discounted inventory based on real-time location and availability while generating revenue and offloading excess stock. She also offers thoughts on why this may be an important moment in setting a tone for the future.

Mark Kohlenberg, CEO and Founder of WDM Footwear and Accessories, which is a premium leather footwear and accessories company offering turnkey development for private label production, discusses how the company's footwear and accessory production is all vertically integrated and 100% at their own factories in India. This has uniquely positioned them away from any fallout due to the coronavirus outbreak and, in fact, has led to them being inundated with many retail, wholesale, and DTC brands looking for assistance. With dozens of name brand clients, WDM’s capabilities include licensing, design and development, sourcing, packaging and full EDI capabilities and integration. WDM also owns its own DTC brand Moral Code, offering premium leather footwear and accessories for men.

Special report on how Nineteenth Amendment is playing a leadership role in arming healthcare workers and first responders, and well as the general public, with personal protection equipment during the COVID-19 crisis, how others in the fashion industry can and should similarly activate, and why Nineteenth Amendment was a natural match for this need. With CEO/Co-founder Amanda Curtis. https://nineteenthamendment.com/pages/buy-a-mask-give-a-mask

Shelly Socol, Co-founder of 1R,  co-founded a leading ecommerce agency experienced in creative design and technical solutions for lifestyle, fashion and beauty brands, including L’Oreal, Trish McEvoy, Mara Hoffman, Farm Rio, Marc Cross, Le Sportsac, ABC Carpet & Home.  It's all at the intersection of brand, business and consumer, and lives by the belief that creativity powers commerce, growing a business, and establishing an understanding of what clients need and how to get them there. Shelly's strong background in fashion and online retail, including previously as Creative Director of Accessories at Theory, where she oversaw the design, production and launch of the brand’s accessories collection, makes her an invaluable resource on all aspects of ecommerce -- guiding clients on creative, sales, merchandising, brand extension, marketing and public relations. Shelly offers insights into all of this on "Fashion Is Your Business" podcast, as well as the guidance she’s offering during  the current COVID-19 crisis.

The final episode of "The Adventures of Stitch O'Malley: Fashion Detective"  --  a fun example of creative marketing content we are publishing for the first time ever. We really would love to hear how you are doing and also what you think, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com!

We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 2! To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com

A few years ago MouthMedia co-founder Rob Sanchez had been building a new kind of concept for an apparel business named Ralph and Remington, offering a novel approach to transparency, including a groundbreaking look behind the scenes as the business was developing. Because the brand was inspired by the ethos of the 1940's, we worked together to create an old-time radio style show reminiscent of that time, which was intended to be one of the unique ways to bring attention to the brand. Although Rob decided to put the project aside for a while to give full attention to MouthMedia, we had already completed three unreleased episodes of the podcast serial. So this week we have decided to pull them out of the vault, dust them off, and share them with you. We know pretty much everyone is going through a tough time now and trying to make the best of the current new realities at home. To offer you some entertainment, and perhaps inspire you with a fun example of creative marketing content, we thought we'd pull something very different out of the vault that we haven't shared before. We really would love to hear how you are doing and also what you think about them, so reach out to us on Instagram or Facebook at @mouthmedianetwork or email us at podcast@mouthmedianetwork.com! We hope you love listening to the three episodes of "The Adventures of Stitch O'Malley: Fashion Detective" as much as we loved making them. Here is episode No. 1!

Ryan Mario Yasin, Founder of Petit Pli, joins Pavan Bahll in London to share how he has made use of his aeronautical engineering experience to develop technical garments that grow size along with your children.

Jason Schulweis, SVP and Head of Brand Partnerships and Integrated Marketing for Morning Brew,  offers crucial insights about current trends within media and marketing due to the impact of COVID-19, how marketers can authentically connect with consumers, and the importance of brand purpose in the face of this new reality.

Aside from the physical health risks stoked by COVID-19, there's another byproduct of the pandemic that's potentially terrifying: the social impact of isolation and quarantines. Given the number of people directed and electing to work from home, social distancing becomes both a personal challenge as well as an important business concern. From London, Julia Howbsbawm (social entrepreneur and author of The Simplicity Principle) shares important insights, strategy, and perspective, along with useful plays, for business leaders facing the realities of social distancing amongst their workforce and customers.

How do you protect on-demand or gig workers, their fleets, and their customers, during the COVID-19 crisis? How can companies like Postmates, which rely on going workers for their business model, succeed and survive, what particular concerns and considerations are in play, and what happens as restaurants and other suppliers close and face hard times? Vikrum Aiyer, Vice President of Public Policy & Strategic Communications at Postmates and Former Obama White House Senior Advisor, joins from San Francisco with perspective, insights, solutions, and a go-to enter to the playbook.

If trying to keep the doors to a business open isn’t challenging enough, especially when you don’t know how long you have to do it for, diligent consideration of the productivity, safety, care, morale, and profitability of your employees may be even more daunting. Dr. John Sullivan (internationally known Human Resources thought-leader from the Silicon Valley and Professor at San Francisco State) and Celeste Thompson (Chief People Officer/Founder at TRIBE Human Resources Consulting) join from California and New Jersey to walk through some crucial Human Resources concerns and considerations in the new business realities of COVID-19.

SPECIAL REPORT: Wendy Liebmann, Founder, CEO, and Chief Shopper of WSL Strategic Retail, shares critical considerations for brands and retailers to manage the new realities of a retail landscape during and after the COVID-19 crisis.

American Fashion Podcast shares a panel discussion recorded as part of the Fashion Innovate program at the TexWorld USA 2020 trade show in New York City. (A big thank you to Eileen Small from TexWorld for coordinating all of this leading up to the event.)

At NRF Big Show, Michele Dupre' (VP for Retail at Verizon) offered insights on customer experience in retail and other retail trends.

Brother’s head of retail, Mike Zolot, offers insights into Brother’s retail priorities for the first half of 2020 (and all of Brother’s innovative retail solutions), plus industry trends it is seeing including the continued growth of in-store pickup; retail customers are turning to Brother’s services to help them upgrade and prepare for in-store pickup, from the warehouse where the goods originate to coordinating their arrival in the store. Zolot joins Marc Raco, Rob Sanchez, and guest host Rebecca Fitts at NRF Big Show.

At CES, VR and AR are on full display. But what about full implications of XR (extended reality - all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables)? Rafaella Camera, Global Head of Innovation & Strategy, XR (Extended Reality) at Accenture Interactive (who leadis global strategy, development of new solutions in Virtual Reality & Augmented Reality, direct and indirect sales, creation of ecosystem partnerships and M&A opportunities for the Accenture Extended Reality group, globally), joins Marc Raco to explore the possibilities for fashion and other industries in the years ahead,. Recorded on location at CES 2020 in Las Vegas.

CES is the epicenter of tech innovation. And every industry, including fashion, has its eye on the innovations that can propel that industry into the next several years. Caroline Finnell of CES offer insights into the dynamics of CES, overall observations, and what's next.

One of the true centers to find innovation for content and retail product is CES in Las Vegas. And one of the biggest exhibitors at CES is Sharp, the global electronics brand. Peter Weedfald, Senior Vice President of Sales and Marketing (who oversees all sales and marketing of SHARP's home and commercial appliance categories along with the CE and TV products thru a variety of retail, reseller, buying groups and distribution channels) has a conversation with Marc Raco simply chock full of insights, wisdom, and education on everything from how 5G and 8K technology can impact everything from better medicine to safer self driving cars, how Sharp’s focus shift from what they make to why they make it is so important for makers of content, why smart appliances and homes demand attention, and why breakfast and lunch may be optional. It’s one of our favorite interviews ever.

Chris Briglin, Director, Enterprise Mobile Product Marketing at Samsung, and Tracy Hansen, President, North America and Global CMO of ProGlove, Inc, join Marc Raco on location at NRF Big Show to announce and discuss the need and applications for their partnership and the launch of their combined solution consisting of ProGlove’s MARK product family of wearable barcode scanners and Samsung’s latest ruggedized smartphone for business – the Galaxy XCover Pro.

It seems in retail that commerce channels are coming back to together, and making sure reaching customers where they want when they want is key. Julie Lyle, CEO of Zytara, Inc., a startup company in stealth mode, focused on blockchain aimed at retail consumer package goods,  and brand building and loyalty marketing, joins Rob Sanchez and Agency Within CEO Joe Yakuel, on location at Commerce Next in New York.

Recently MouthMedia was on location in the podcast booth at NRF Big Show in New York. Marc Raco and Rob Sanchez caught up with Paul Greenberg about his new role as Vice Chair of the Federation of International Retail Associations, and Dominique Lamb, the CEO of Australia's National Retail Association, for a remarkable discussion about the Australian bush fires and how Australian retailers have responded and the implications of such significant disaster, on that nation’s retail, the Australian delegation to the NRF Big Show, and the state of retail in Australia overall.

The first digital platform able to evaluate, measure, verify and explain the sustainability performance of retail products. The final solution for sustainability supply chain management B2B2C. Meant for an industry but designed for people.  Consumers demand responsibility and punish the lack of transparency. Real change is happening. Retail industry is awaking. CEOs want to make a difference. Sustainability transformations are not easy. Only 2% of sustainability programs are successful. Barcelona-based co-founders Anna Canadell and Alba Garcia join Marc Raco, Rob Sanchez, Natalia Makulova, and guest host Charles Beckwith (American Fashion Podcast).

Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best – bio) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development). The discussion includes a personal journey to Lily, creating trust, and working with retailers, possible uses, styling vs. perception engines, and the “solve”, cash flow and scaling, data and analytics, and multi-brand retailers.

As 2019 comes to a close, we are proud to be close to celebrating 5 years and more than 300 episodes of Fashion Is Your Business. In 2020 we will have all new exciting episodes that offer everything you’ve loved about the show over the years. Some conversations are timeless, as relevant today as they were when they first occurred. Over the next few weeks, we’ll be continue giving you a chance to listen again, or maybe the first time, to some of the standout, timeless conversations we’ve had over the last five years. One of these conversations was the opportunity to talk with both Rebecca Minkoff (bio) (Co-Founder and Designer of the Rebecca Minkoff womenswear brand) and her bother Uri Minkoff (bio) (Co-founder and CEO of the Rebecca Minkoff womenswear brand and Creative Director and CEO of Uri Minkoff menswear brand), who join Marc Raco, and guest hosts Liz Bacelar  and Robin Copland , for an episode of FIYB LIVE, recorded in front of a live audience in New York City. 

One of the most intriguing guests we ever had on the show was BØRNS (aka rising indie recording artist and fashion darling Garret Borns) He joined Marc, Rob and guest host Julia McCalaster and revealed the genesis of his creative life from Michigan roots and artistic upbringing, how he connected with the fashion world, the creative collaboration on music videos and wardrobe, how a Gucci shirt on Jimmy Fallon led to creative partnership,, and how what you wear is what the audience hears. The way BØRNS dresses on stage is the same way he makes music, borrowing vs. creating something original, vintage shops, and the influence of David Bowie in fashion and music. And, in a lightning round of Off the Grid Questions, BØRNS attempts a magic trick and we learn about his first instrument, jazzy and provocative bubbles baths, and naps. It's a truly original and memorable episode, that even features some of BORNS' music.

Mazdack Rassi, Co-Founder and Creative Director of MILK Studios (standing at the crossroads of the fashion, music, photography and film worlds), and Co-Founder of MADE Fashion Week, joins Pavan Bahl, Rob Sanchez and Marc Raco, along with the entire MouthMedia team, as guests of Ben and Jack’s Steakhouse in New York City for the 100th episode of Fashion Is Your Business.

Partnering music and brands with MAC Presents -- Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join Pavan Bahl, Rob Sanchez, and Marc Raco  for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen. PHOTO CREDIT: DEREK GARLINGTON

The journey of successful entrepreneur Daymond John...


Daymond John (bio), entrepreneur, investor, founder of FUBU, star of Shark Tank, author of the best-selling “The Power of Broke” and founder of Blueprint and Co, joins hosts Pavan Bahl, Rob Sanchez and Marc Raco for a “fireside chat” with Pavan in a special edition of “Fashion Is Your Business LIVE”, on location at the coworking environment, Blueprint + Co. Sponsored by Diaego, Miller/Coors [must be 21 to enter], BarterHouse, and M2M.

The development of people, culture, brand, products, and structure necessary for growing and scaling a business.


This MouthMedia Network Live event was recorded in front of a live audience at Experience Knotel, a interactive space located in the heart of Noho in New York City (666 Broadway) designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel – Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com


Panel:


Steven Balasiano – CEO of MHR Advisory, Counsel at Sills Cummis


Terri DiPaolo – Head of Licensing, Sponsorships, & Endorsements at TKO


Jodd Readick – CEO of LymeLog, Founder of Roam Coin, Co-Founder of User Centric Communications


Moderated by:


Avani Patel, Co-Founder of Ember, Founder of TrendSeeder

Two words that hold increasing real estate in the vocabulary of retail are commerce and personalization (a.k.a customization). One of the challenges of buying high-end apparel and accessories online (whether it be eyeglasses, footwear, or even tailored suits) is the confidence in both the accuracy of fit and the quality of the workmanship. Tim Aquino, the Head of Sales North America for Institchu (offering tailored made suits both online and in their showroom here in New York) came into the studio looking about as dapper as one would expect, and if that’s any indication, this  company might just be onto how to make personalized commerce work. He shares with "Retail Is Your Business" podcast hosts Chris Hansen and Rebecca Fitts about why fears about the quality of work in China may be misguided, and how this retail company brings their in-person store experience to the online customer.

Designed for women, by women, Of Mercer is an apparel brand building a community of women professionals whose combined voice is a very effective ambassador in the entrepreneurial world. Aligning with successful executives, business leaders, influencers, and innovators, Of Mercer has taken an effective and  bold approach to the growth of the brand. Co-founder Dorie Smith offer insights into the brand's retail strategy so far and looking forward, and an episode of "Retail Is Your Business".

Dalia Lasaite, CEO of CGTrader, the world's largest source for licensable stock and custom 3D models, managing two interrelated business lines, shares how augmented reality models can change the fashion industry. Recorded on location at CommerceNext.

Two things any brand needs to grow: the ability to grow and directly engage consumers, and a nimble workforce to grow at the pace the business does. Rob Sanchez talks with two companies fillingl those roles, recorded on location at eTail East in Boston. First, Sabba Nazhand,  VP of Sales for WorkGenius (an AI powered marketplace for enterprises to engage freelancers - quality, pricing and compliance on enterprise standards), and then Julian Kahlon, CEO of Project Verte (a full circle e-commerce solution built with simple, connected tools that help brands grow and directly engage consumers).

Underwear. Pretty much everybody wears it. It’s the basics. But for the underwear (and more) brand Mack Weldon, reinventing men's basics is keys. They believe in smart design, premium fabrics, and simple shopping. And it’s the building of community and loyalty strategies that make this brand a perfect fit for more and more men. Brian Fesen, Head of Marketing, joins Marc Raco and Rob Sanchez on location at Commerce Next in New York.

Data is of growing importance for anyone running a brand in fashion. And commerce requires software and web development just to stay at pace with a fast marketplace. Managing that data can be an overwhelming and sometimes impossible task that can be costly and distracting.  Aiven's mission is to allow developers to focus on building awesome applications without worrying about data infrastructure management, by hosting and managing an open-source database and messaging systems for business clients around the world on all major cloud platforms. CTO and Co-founder Heikki Nousiainen joins Rob Sanchez on location at eTail East in Boston.

Let’s talk robots. Or, more broadly, next generation technology. Are you prepared? As we move into an era of AI and 'bots, the interface between human and machine is critical to get right. While many are still figuring out which AI tools to apply and what level of robotics will work, for some they are leading the pack and seizing these technological opportunities now. Shane Lenton, CIO of CUE Clothing and Meg Tonkin, Human-Robot interaction Researcher, Social Robotics, join Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to  discuss the possibilities and the impact on organizations today that may be ahead,  as the alliance between human and machine grows stronger.

Next-level customer experience is a goal for many brands. But creating innovative spaces for those next level customer experience is something else. Transforming retail physical platforms to become more impactful is high on most retailers' agendas. Though creating spaces that are unforgettable and that offer a seamless on-  and off-line experience takes innovation and some out of the box ingenuity. Former Optus Director of Retail Design Ben Hawkins joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia got discuss the opportunities and mindset required for a new paradigm of retail store design, and what that has to do with one of the largest telecommunications companies in Australia.

New retail means new ideas, new technology, new leaders who are thinking with new strategies. In some cases, -that means strategies about people. Millennial workforces have created a cultural shift in the way retailers manage and cultivate their people. Last year Lowes, a leading Australian menswear, young menswear, and schoolwear retail chain offering well-made clothing at affordable prices, won Retail Employer of The Year. Jason Heap, Head of People at Lowes, joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss how they developed their people strategy and the lessons the retail industry can learn from exemplary people strategies; the challenges and knowledge required to take the next step; and the next level of ethical advancement required to meet an aware and conscious consumer.

There’s no way around it: customers are paying attention to sustainability. Creating unique sustainable initiatives must be in the menu. Savvy consumers are demanding to know from where products are sourced and are looking for higher levels sustainability from brands. Julie Mathers (Founder/CEO of Flora and Fauna, Australia's largest cruelty free & vegan shop with exclusive eco friendly products) and Sarah Mullen (COO of Adore Beauty, Australia's online beauty boutique) join Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia. They discuss the challenges and knowledge required to take the next step.the next level of ethical advancement required to meet an aware and conscious consumer. 

It’s no secret diversity is on the minds of many founders and executives in all industries, including fashion. Two thought leaders in diversity in fashion, Jessica Couch and Brittany Hicks, who amongst many other things are the co-founders of the Women of Color FashTech Brunch, sat down with Rob Sanchez and guest host Lois Herzeca for a lively discussion about diversity — in the industry and in thought. 

There is no set formula to entering China’s retail landscape successfully, there are still many unknowns and risks to navigate. While the opportunity is huge, so too is the potential damage. Raymond Ma, General Manager, Alibaba Cloud (a major player in cloud solutions) joins Marc Raco on location in front of a live audience at Online Retailer in Sydney Australia to discuss the challenges and knowledge required to take the next step.

Most millennials are screening out brands that aren’t relevant, unique or ethical - this has created sharp growth in the rise of artisan and street brands. Eric Phu, founder of Citizen Wolf (a company that offers custom tailored t-shirts that are lauded as “the best fitting t-shirts on the planet”) joins Marc Raco in front of a live audience on location at Online Retailer in Sydney Australia to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands.

Social marketing continues to surprise in its integration of innovation and creativity. Generating compelling, authentic and meaningful engagement is key for retail social success. While there is no set formula for any organization, it’s highly beneficial to hear from those who are raising the bar on impactful content creation.


Olivia Carr, Founder and CEO of Shhh Silk (silk pillowcases), and Travis Wright,  General Manager of apparel brand Esther & Co., join Marc Raco and guest host Oliver Rhodes (Head of Growth for Peoplevox) front of a live audience on location at Online Retailer in Sydney Australia. They discuss what’s required in 2020 to curate relevance and depth in social communication. And, what role, if any, social impact and charitable giving can, and should, have on success.


This episode is powered by the warehouse management solution peoplevox.com .

The 2020 global consumer is likely to change, and that change is likely unpredictable. And in a tumultuous environment of constant change it’s imperative to gain clarity on the emerging forces. While there are obvious trends arising there are also unpredictable behavioral shifts expected that will have meaningful impact on the online and offline retail market place. 


Mark Teperson,  Chief Digital officer for Accent Group Limited (a regional leader in the retail and distribution of performance and lifestyle footwear, with over 420 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand such as The Athlete’s Foot, Skechers, Dr. Martens, Timberland, Sperry Top-Sider) joins Marc Raco for a discussion on the next wave of digital evolution and how to prepare. This 300th episode of Fashion Is Your Business was recorded on location in front of a live audience at Online Retailer in Sydney, Australia.

Kasper Hulthin, Co-Founder and Chief Growth Officer of Peakon (an employee engagement platform), joins Rob Sanchez on location at H.R. Retail. This is the 3rd of 3 in a series of conversations about hiring and retaining the right people.

Stephen Engdahl, Chief Product Officer and GM of Software and Conversion Services for Access Information Management, joins Rob Sanchez at H.R. Retail to discuss the considerations, solutions, and innovation of storage and protection of employee documentation for businesses. Part 2 of 3 of a series of conversations about hiring and retaining the right people in the right way.

Retail --and all businesses — cannot run without their employees. Hiring the right people is just the first and important step. Retaining the right talent, navigating complex HR laws and regulations, and managing them efficiently and productively is another massive challenge, especially the larger the company. Rob Sanchez spoke  with a few experts on this topic at HR Retail. This conversation with Elizabeth McLean,  General Counsel and Compliance Counsel for GoodHire (the only company in the industry with built-in, localized adverse action workflows to help take the stress and worry out of the employment background check process), is the first of three interviews, presented as an important resource for running your business.

Acquiring and keeping customers in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows something about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Sarmad, check out CommerceNext on July 31st & August 1st in NYC.


In this episode:



  • Adore Me’s goal to bring high quality underwear and lingerie to everyone, no matter what their shape, size, or race, and how they plan to scale their marketing channels with streaming, TV, mail, as well as influencers and traditional display to meet this goal as effectively as possible

  • How Facebook’s algorithms have lost brand’s some of their flexibility and ability to leverage the platform as effectively as possible with the proliferation of blind spots for marketers

  • The importance of differentiating dissatisfied customers versus customers at the end of the lifecycle with a subscription-based service like Adore Me, and how to either win those customers back or know when it isn’t worth the effort to retain that customer

  • The value of associates in brick and mortar stores and the engagement opportunity that provides versus the tendency for the modern consumer to want to avoid interpersonal interaction, especially with online-online and subscription model sales platforms

  • Communicating with customers, and how building and maintaining loyalty is all about honesty and accountability throughout, especially in situations where the brand may be at fault

  • How Adore Me assess who may be a valuable customer, and the surprising homogeny between a-la-carte customers versus subscription model customers or elite try-at-home customers

  • Adore Me’s plans to assess the wants and needs of its customers who opt into each transactional model to better leverage each for its strengths and target customers who may be wary of a subscription model

  • Maintaining a brand identity across all platforms, from social media accounts to advertisements to website landing pages, and balancing what the metrics are showing people want and what the brand’s stated identity is

  • How Adore Me is branching out into physical store locations and navigating brick and mortal sales by testing and learning

  • Why Facebook is still a better short-term marketing performer for Adore Me than TV spots, but why the drag time of TV ads makes the metrics harder to analyze

  • How Sarmand uses data as well as the experiences of his colleagues to navigate the tricky seasonality of lingerie and swimwear

  • What Sarmand’s hypothetical dream marketing plan for Adore Me would entail

  • The importance of making online quizzes worthwhile for the brand and the consumer

  • Plus, some off the grid questions with Sarmad where we learn about what he looks forward to at the end of the day, what he does to relax, and a moment he resisted the urge to give up on something

How a women’s apparel brand like Cynthia Rowley adjusts with the identity of women in 2019, and also how they stay relevant and keep up with the conversations in consumers’ lives. President and CEO Allie Egan joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Allie, check out CommerceNext on July 31st & August 1st in NYC.


In this episode:



  • The importance of taking the data points about the average consumer’s needs and beliefs and making the brand’s point of view clear through its actions, such as having Halima Aden as a Muslim American model 

  • Being open and engaging in conversations with consumers when campaigns take an unexpected term, and how honestly and accountability should be values of any brand

  • The importance of keeping track of supply for brands that sell primarily direct

  • How Cynthia Rowley uses data points to make changes to distribution, production, and supply chain to fill consumer demands and to create limited editions of popular styles to bring in new customers as well as repeat customers

  • The struggle for brands to produce the quantity and quality digital content to keep the brand’s message clear without getting stale, and how Cynthia Rowley’s studio spaces and influencer network allow for a wealth of relatable content to be produced without having to plan out tightly structured content

  • How big data can potentially be used to marketing or customer service actions, and how the evolution of data collection has influenced decision making

  • Ways chat bots and video calling can extend the brand’s ability to provide recommendations, convenience, and a deeper human experience between the consumer and brand when engaging with direct sales

  • The importance of referrals and word of mouth growth for a brand like Cynthia Rowley, and how Allie plans to utilize affiliates, influencers, and social media to get the word out organically to build the brand’s stature organically

  • How first-order profitability has given Cynthia Rowley the flexibility to grow and make actions that aren’t necessarily scalable at its own pace while focusing on brand loyalty and referrals

  • Why strategic parameters with tight guidelines along with a focus testing and analysis has evolved into a successful network of influencers

  • Allie’s background in the beauty industry and extensive digital/e-commerce experience, and how her partnership with Cynthia’s artistic and active lifestyle backgrounds intersect and why their partnership is so strong

  • New ways the brand has been connecting with their consumers, such as the new podcast

  • Plus, some off the grid questions with Allie about how she got started on the path her career that led her to being a brand manager, how that work is like running a marathon, and her intensive note-taking


    The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the "Capri" age of shortswear) has truly evolved over time, with thoughtful strategy in growth and marketing.  Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking, strategy, and ambition of Chubbies with Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory). Recorded in the MouthMedia Network studios. To hear more from speakers like Joe and Tom, check out CommerceNext on July 31st & August 1st in NYC.


    In this episode:




      • How Chubbies has evolved over time, from a brand focused on men’s shorts and embracing the weekend as an escape at the start of the brand in 2008 during recession, to adjusting itself as a full clothing line including tops, outerwear, and branding reflecting the current working world where we can work 24/7 if that’s what’s necessary and the “weekend” is less concrete a concept for some

      • Why community is so important to Chubbies, and how the brand embraced social media from the start and utilized its marketing budget to be able to compete with much larger brands

      • The importance of being a part of the community you create around your brand, and not being content with setting it up and stepping back

      • Utilizing relatable concepts of wellness, healthy mental space, and relaxation to build a healthy, positive, and inclusive community

      • How Tom utilizes data and assessment of social media engagement to refine future content to keep the community active

      • Keeping the brand ethos alive through content that isn’t intended to drive sales or advertise product, such as the “Weekender” emails that are sent out on Fridays

      • Having fun with content, such as the time Chubbies published an open letter to Abercrombie & Fitch urging them to stop selling cargo shorts or realizing it was cheaper to produce and mail out beer koozies to grow the fanbase that it would be to “buy” Facebook fans

      • Why the biddable marketing landscape on Facebook has been advantageous to Chubbies, and why that has made other attribution models more challenging on other social media platforms 

      • How Chubbies has tested the implementation of influencers, and why this year has been a stronger year for engagement through influencers, and why it’s important for Chubbies that influencers act more like fans of the brand than salespeople giving out promo codes

      • Testing new channels, through pulse testing and holdout groups, and what Tom is looking for when testing these channels’ attribution statistics

      • How the data from social interactions are used to monitor the content and product Chubbies is releasing to adjust marketing or even adjust product lines

      • The value of user-submitted photos wearing the products, and how these customer photos led to Chubbies breaking away from just producing shorts and to vary the brand’s color palette 

      • Plus, we go off the grid and find out about some of Tom’s best/worst vacation experiences, his favorite Chubbies product that didn’t connect with consumers, and why it’s important to stay humble

      Bob Lamey from Shopbop shares thoughts on his former and current companies, on location at Remode with host Natalia Makulova.

      What is a Radical in retail? Industry heavyweights Robin Lewis (Founder and CEO of The Robin Report, author, speaker, and consultant for the retail and consumer products industries) and Steve Sadove (former Chairman and CEO of Saks and former President of Worldwide Beauty Care and Nutritionals at Bristol-Myers Squibb) stop by to discuss the state an d future of the retail industry, and give insights into The Radical Awards (created to recognize to recognize the individuals who are transforming “old world” retailer models, brands and other consumer-facing businesses).  Hosts Marc Raco and Rob Sanchez, along with guest host Ilan Tito, join.


      In this episode:



      • About The Robin Report

      • The relationship between Robin and Steve

      • What led Steve to his current role and what’s catching his attention currently in fashion

      • The new experience of retail

      • How multibranding has changed the way retailers are selling to consumers

      • On what is the biggest difference between a legacy retailer innovating and a start-up trying to innovate

      • If it’s more radical be an innovator to force others to change or more radical to lead the charge of change

      • If diversification of radical activity is important

      • How a CEO can stay honest and keep moving with the consumer

      • Getting to know a little more about Robin and Steve outside of their businesses 

      When advertising with cross-channel marketing, a real problem can be a consumer encountering irrelevant ads that distract, redirect, and create other friction with that consumer’s attention—— with an application of the right science artificial intelligence, and using real time data, those marketing efforts can bee nimble enough to adjust and react as the consumer makes her online journey. Adlucent is a digital marketing performance agency that is creating seamless cross-channel marketing programs, leveraging proprietary technology and put data into the hands of the right people to make profitability transparent and predictable, and painting a better picture of who the consumer actually is. Jason Roussos, Sr. Vice President of Strategy for Adlucent, joins Marc Raco on location at Shoptalk in Las Vegas.

      Drones.


      There’s been a lot of talk about drones and how they can impact retail. It seems inevitable that you’ll be able to get a package delivered by Amazon or UPS from your friendly drone.


      And that’s not all. What about drone delivery on demand? If you could order something from a local retailer and have it delivered in minutes to your own backyard? A company from Iceland is doing just that. And it’s closer to being reality than you may think. Yariv Bash, the cofounder and CEO of Flytrex, takes us through what’s on the horizon and we talk through many of the obvious public concerns and questions—on location at Shoptalk Las Vegas.


      In this episode:



      • Delivering parcels to pick-up points communicated to a user via text message.

      • Users can then receive packages through a drop-down cable from the drone while it remains in the air to combat safety concerns

      • Taking care of safety issues

      • Avoiding collisions, traffic, having its own ATC

      • Privacy and noise

      • What business can become knowing instant gratification is possible

      • Ecological impact and safety, lobbying for regulatory support and acceptance

      • Food can be hotter and faster

      • Limited weight can be carried

      Kelly Derosa, Director of Retail Strategy at IgnitionOne, a marketing technology and services company that offers cloud-based Customer Intelligence solutions to enterprise marketers, joins Rob Sanchez on location at eTail West in Palm Springs, CA to discuss wide ranging conversation about the quickly changing landscape of retail marketing.


      In this episode:



      • Seeing a changing and shifting retail industry, with every month something new

      • More channels evolving, brands need to be smart about how they are communicating

      • The future of audio in retail marketing

      • Brands will be smart how they can build content

      • Seeing D-to-C building pop-up shops

      • Finding more innovative ways to engage with customers

      • Social networks and loyal customers sharing their impressions

      • Driving brand story inside collaborations

      • Emerging channels - being able to properly collect data points from new channels

      • Playing with data in creative ways

      • Less partners better for more unified, cleaner data with a fuller lens

      • Important to still listen to customers

      • Loyalty program considerations, incremental positive experiences minimizing friction

      • How retail is fun

      Gift registries can play an important red in successful online retail, in fashion and other industries...


      Since most people become parents at some point, solving how the journey to parenthood can be made easier and less overwhelming with helpful content, a curated store, and universal baby registry could be a great success story, And it has been, thanks largely to founder Natalie Gordon, a former developer at Amazon who decided to create a better baby registry. Today 1 in 5 first-time families create a Babylist registry. Every month more than one million families rely on content to make the most important decisions of pregnancy and early parenthood, and over $12MM in gifts are given using Babylist. Host Rob Sanchez sat down with founder Natalie Gordon on location at eTail West in Palm Springs, CA.


      In this episode:



      • Building an online registry

      • Being able to create a list more personalized for each family

      • How Baby-sit is invested in its own retail operations

      • The original business model was affiliate and Babylist eventually diversified to not just be dependent on the affiliate model

      • Staying with the family past the birth

      • Recommendation lists

      • The open opportunity: most people in the US don't have a local baby store

      • Creating video content to help with purchase details and merchandise info

      • The dynamics off offering used products

      • Leading with the known, trusted brand name, and doubling down on the branding  instead of creating new brands for other functions

      Next-gen digital insights providing insights on user behavior and which in-page elements drive revenue or get in the way of conversion...


      Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.


      In this episode:



      • The value oft Shoptalk, and why Contentsquare is there

      • Creating personalized experiences online is a hot topic, along with AI

      • Making sure that each company and team-member can delight customers online - democratization of this process

      • Make sure give sight to customer, can see what’s happening online

      • Increase consumer experience mixed with taking in data in and analyzing performance in a retail environment

      • So visual and easy too use, augmented reality on website

      • How partners can see performance info on different zones on your website

      • The easy setup, a line of javascript powered with AI

      • Data is organized around new zones and changes on a website

      • How much education is needed - and how when presented at the right level, there is a “wow” effect

      • Being fully GDPR compliant

      • Primary target clients

      • Jean-Marc's career history with a passion for passion, and focus ion tech

      • How close to creative ContentSquare gets with clients

      • Collecting billions of clicks per month, resulting in impressive data

      • With new video you. can tell compared to previous video where engagement is and levels of that engagement

      • The data to support creative decisions

      • Majority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversion

      • Fashion/beauty/luxury - why such strength in those verticals?

      • Jean-Marc on staying grounded when traveling - exercise, photography

      • Interest in the meaning of life

      TOMS has been an often references example of how a business gives back as part of its model.  Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA.



      • Stacy at eTail to look for solutions for the customer journey pain points

      • TOMS is evolving the way they give and impact the world

      • Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase

      • Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand

      • Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive

      • Is TOMS part media company?

      • Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue

      • Wanting TOMS.com to be a welcoming and safe space without making people feel uncomfortable about issues

      • Poll driven vs. organically selected causes

      • Funding your voice with your brand

      • Trying to be inclusive for all

      • Why 20% of the world has some difficulty accessing info on the web

      • The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing

      There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA. 



      • How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move

      • A trend towards casual in the US, running shoes and flip flops

      • Fighting cancer

      • Challenges of a first order, re-labeling 25,000 pairs of flip flops

      • How giving  to a cause  backfired a bit on their launch

      • Going on the road and moving on to trade shows

      • Flip flops meeting a need vs carving a new category for premium high end stores

      • Creating a lifestyle brand without knowing it

      • Now offering web-only products

      • Marketing strategies and considerations

      Molecular regeneration of garment waste by converting it into a high-quality resource applicable for apparel, home, and industrial end use…


      Stacy Flynn, CEO & Co-Founder of Evrnu SPC, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.


      In this episode:



      • Liquifying garment waste to a polymer level and turn into new clothing

      • How the company was started in 2014  because a solution was needed that make a dent in apparel industry sustainability issues

      • Why the process is like making pasta - push the materials through a dial that looks like a shower head

      • Working with cotton, and how consumers throw away 80% of textiles into the garbage can

      • A new fiber is recoverable stretch fabric

      • Easy to recover and reuse stretch fiber (traditionally not as circular, difficult to break down)

      • Thinking about what happens to a product after someone is done using it

      • Allowing the apparel industry to grow while reducing ecological impact

      • How it is very scary starting a business and putting everything in, especially when there is no example for people to imagine what this is and whether it can be successful

      • Riding the waves of great day terrible day, great day terrible day

      • How Evrnu is now accepted by incredible brands and investors are taking a chance on them

      • Making money working with apparel brands and retailers to develop concept garments—as an outside R and D company to build products that outperform what virgin materials could do on their own

      • Technology licensing, and the ability to quickly scale

      • Use existing waste supply chain, closing the loop, creating disruption in the industry

      • Not bypassing re-use channels


      Transforming how delivery works with a collaborative model that is disrupting the logistics industry, with Roadie delivering reliability with the care and trust of a friend stopping by…


      Valerie Metzker, Head of Business Development for Roadie (the first nationwide delivery service that’s “on-the-way” – making us faster, more flexible and more scalable than traditional carriers and “on-demand” couriers), joins Marc Raco on location on Startup Street at Shoptalk 2019 in Las Vegas.


      In this episode:



      • A crowdsourced, same-day and last-mile delivery service?

      • Flexibility to handle variable sizes and distance

      • Super flexible, one hour delivery, same day for enterprise clients, or inventory rebalancing

      • Managing service accuracy and follow through with a crowdsourced service

      A lifetime membership to a better way of living. Sounds promising.


      This is more than an idea. This is an innovative circular T-Shirt Company that could change the waste problem caused by fast fashion, and a new commerce model for things we use every day. Kristy Caylor, CEO of For Days, joins Nataliya Makulova on location at ReMode Conference in Los Angeles.



      In this episode:



      • A new model for commerce for things we use every day

      • Avoiding cycle of purchase and pollute, purchase and pollute

      • Wear, return, up-cycle

      • Subscription model, not purchased, another type of consuming fashion, a sharing economy because sharing materials

      • Eliminating closet clutter and clothing waste

      • Doesn’t make anyone change consumption patterns, makes you feel great—same person as was but now helping reduce waste

      • Having access to things that make you happy, optimistic and futuristic

      • Empowering, closing the loop system

      • Building a factory, scaling — working on—a smaller prototype in Los Angeles area

      • Systems and processes and the value of Kristy’s  engineering background

      • Challenges of building new technology

      • At the  forefront of conversations and there is a shift in the industry

      • And the need for a sense of connectivity


      There’s a vision held by the world’s largest online thrift store where you can buy and sell high-quality secondhand clothes — a healthier and cleaner world…


      Anthony Marino, President of thredUP,  joins Rob Sanchez on location in Palm Spring, CA at eTail West.



      In this episode:



      • How thredUP has changed over the years

      • Buying used clothing online

      • Offering 25,000-35,000 brands

      • A managed marketplace

      • Suppliers, and trying to take weight off our shoulders—how they get sent a postage paid bag, and then receive money for the pieces they provide

      • Why there is not a whole lot needed to attract suppliers except to make it more and more easier

      • Making thredUP different is the brands they carry

      • The Instagram generation of shoppers—how people don’t want to be seen in same clothing many times, with a record on their feed

      • Considering that suppliers don’t want to be conspicuous

      • A vision of a healthier and cleaner world

      • How the thredUP platform is made for an evolution of brands to capture more unused items to be purchased

      • Value prop – when you’re done with a piece of clothing, you’re not stuck with it

      • How thredUP takes items that have very little attribution and gives them value.

      • thredUP has a no data problem—it actually has to create data

      • A hybrid of computers and people—key a piece is getting info to shopper to make it easy

      • Many customers are millionaires——shoppers are shopping for different reasons

      Increasing average order value, confidence and conversion, and nurturing customization…


      Nicole Mossman, Founder and CEO of EverThread (an enterprise proprietary visualization technology platform that improves online consumer engagement with e-commerce sites, while simultaneously lowering marketing and operational costs), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.


      In this episode:



      • The ability to work with 2D images

      • Making molds with images and then being able to add new finishes, colors, pattern to images from season to season

      • Products repeating body styles, so they last over time, true assets

      • Changing way about people think of creating and changing images, and workflow, train customers how get started and what is needed as inputs to create beautiful outputs

      • Creating awareness about everThread and its. mission

      • Helping to power on-demand commerce, not having to produce samples, but giving consumers the ability to see thousands of products, a huge impact on waste

      • Discovering Dallas and its fast growth

      Retail as a service—It’s a thoughtful and forward thinking model created by b8ta, building stores that let people experience products the way their makers intended, serving to open pathways to discovery and purchase, and changing landscape for the better…


      Vibhu Norby, Founder/CEO of b8ta (a platform and  store designed for discovering, trying, & buying the latest tech products). joins Rob Sanchez on location in Palm Spring, CA at eTail West.


      In this episode:



      • Seeing retail as an engagement and marketing engine, not as a supply chain mechanism

      • Retail as a service

      • A lot of ownership over experience in stores

      • The intersection of physical and digital sides

      • Quality of survey data

      • What products work for b8ta’s offering, largely electronic products of some type

      • Design differences to other platform such as Amazon Four Star

      • Products are not “verticalized”

      • Why the product is the hero

      • Overhead cameras important in b8ta’s stores

      • The “war for space”

      • Experience retail is the future

      • How multi-brand retailers should stay away from being logistics companies

      • Same-day is inevitable

      Bridging gaps, connecting systems, and mobilizing leadership to make  existing linear manufacturing practices circular as a collaborative process that relies on progressive brand partners committed to sustainability…


      Nicole Bassett, Co-founder and CEO of The Renewal Workshop (the leading provider of circular solutions for apparel and textile brands, organized around the idea that businesses have multiple responsibilities for generating positive, lasting value), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.


      In this episode:



      • A circular economy business solution

      • Working with apparel and clothing and home goods,

      • How  a linear economy becomes waste

      • Solving the problem and getting rid of waste, trying to find the best use of a brand’s material

      • From linear to circular

      • Making money in a different way, putting value into the item you made for a longer time

      • Reselling existing products offers growth in revenue

      • An opportunity in the mindshift

      • Designing a product for one life

      • Paid by brands to take their waste

      • Great teams in house, including photography, and a very dynamic work environment, alway action

      • The process of sales and brand partners

      Reinventing apparel with additive manufacturing, and scaling custom fit…


      Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.


      In this episode:



      • A hardware and software company

      • Mass production, keep fighting to be able to produce custom and on demand

      • 70% of purchases are impulse buys, and mass production can’t usually meet that need

      • Scaling custom fit

      • Why unseen is different than a tailor

      • No need for second fitting

      • Unspun will utilize a 3D model of you

      • Bulding a machine to weave the product

      • Why they are talking about it instead of keeping it in stealth mode – to inspire

      • Advantage of being in San Francisco

      • Visions of robotics, and the way of the future

      • 3D knitting possibilities

      • Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven

      • Currently producing jeans, takes three weeks to be cut and sewn,  but soon should be only hours

      • Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made

      • Challenges to solve, and the value of Remode

      • Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand

      • The need for personal balance, and a company culture that support it (including Hacky Sack

      • Keeping in touch with the world to be reminded of what you’re fighting for

      A decision engine for modern retail…


      Dan Leahy, Co-founder/CEO at MakerSights (a product decision platform for retail, bridges the gap between what brands think consumers want and what consumers ultimately purchase),  joins Nataliya Makulova on location at ReMode Conference in Los Angeles.


      In this episode:



      • Sustainability in presentation

      • Allowing the creative side of brands to interact with consumers

      • Making more of what consumers like and less what they already doing

      • Work with product development and go to market teams

      • Focus on apparel, footwear, accessories and home

      • A plug-in development process to de-risk decisions they make

      • Ability to test products instantly

      • Todays consumer wants to co-create with brands, actively interact with brands

      • The goal of being fun, fast and mobile driven

      • A quicker product development process

      • The role of big data

      • Building predictive analytics with data and feedback

      • The value of conferences

      • Client acquisition strategies, and the value of word of mouth and organic relationship building

      • Being creative

      Optimizing new product creation with predictive analytics…


      Greg Petro, CEO/Founder of First Insight (a comprehensive solution for optimizing new product creation processes, tools, & outcomes through predictive analytics) joins Nataliya Makulova on location at Remode Conference in Los Angeles.


      In this episode:



      • The ability to structure data from the consumer, and help them through a rich group of modeling which products will rise to the top and decide how to cull down assortment instead of bringing it all to market, instead of leveraging statistical history

      • The value of physically produced items

      • Goals to help re-use waste

      • Trying to get companies to stop making huge numbers of samples

      • Digitization of product supply chain

      • 3 decision-points people make of industry, and taking a snapshot of those stages

      • A time to take that and run on a platform

      • Exploring cultures through food and shopping

      A social media platform for the sneakers, the users, and all the important players of the sneakerhead scene…


      Bence Ivancsics, CEO of SneakerTracker, joins “The Game Plan with Dale Moss” host Dale Moss and guest host and fashion technology expert Pavan Bahl in the MouthMedia Network studios powered by Sennheiser.


      In this episode:



      • Sports fashion and sneaker heads

      • Sneakers are so unique and brands are putting marketing efforts into it

      • The sneaker craze started around 1985?

      • The value of seeing actual product in use, carry with you the impact

      • Idolizing lifestyle connected

      • Becoming a symbol of excellence

      • Giving feel in real time, showing off sneakers and showing to community what you’re wearing and connecting with living habits

      • A new network, and social influencers

      • The community aspect of SneakerTracker

      • Making people feel like they are a part of something bigger

      • How sneakers are leading sports teams to revise dress codes

      • A major shift in the NFL in the marketing space in motion

      • People are enthusiastic to share info on what they are wearing

      • Sales: numbers are one thing, seeing them on the field is another

      • Learning who, what, where, why they are wearing the sneakers

      • Brands will know more to release shoes strategically

      • Live analytics on what people are wearing in an event venue, what brands most popular, etc

      • Data collection, and “wcommerce”

      • One can picture oneself in that shoe

      • Being able to have a community and implementing it—the tech isn’t the hard part

      • Knowing what people are commenting, and driving to sales

      • The development of experiences/events around product drops/releases

      • Why it matters that Bence’s co-founder is a marketing expert

      • Origins of SneakerTracker, coming from Budapest

      • Hyper-engagement and relationship between customer and brand, but a delicate balance — brands can’t misstep or abuse their audiences

      • Protecting your public image on social media

      In fashion, the ability to realistically size apparel, and truly understand how sizing connects with actual body shapes and sizes in the world, has been a long-standing challenge—and you don’t actually know the average size until you can measure it. But how?


      With 3D Virtual Design Software, not only can this challenge be met –and the designer can immediately visualize the shape, fit and appearance of a garment with many types of material and texture — but the data that can come back to the designer who can see the shape of their customer and design for them. This will change everything. Ryan Teng, VP of Business Development for CLO Virtual Fashion (3D Virtual Design Software), joins Nataliya Makulova on location at Remode Conference in Los Angeles.


      In this episode:



      • A Leading 3D visual technologies company

      • 3D Fashion Design Software

      • Ten years in the space, gaming as well as fashion

      • When someone enjoys using software, that helps them creates exponential possibilities

      • More schools teaching the software, which gives designers and developers a leg up

      • Why Teng is like a doctor

      • Internal sales meetings, marketing, and more by using the data

      • 3D garment stitching software that is pattern based

      • Web based visual asset manager

      • Online fitting API, creating an avatar for you, body data comes back to designer, seeing shape of your customer and designing for them

      • Why “plus size” is a misnomer, but you don’t know what the average size is until you measure for it

      • Understanding more body shapes

      • Technology looking into the future

      • Rendering in CLO with a lot of textures, from velvet to fur

      • Value of a feedback loop

      • Making clothing for digital influencers and avatars

      • How AI is a part of the company

      • Fit as a gatekeeper of a brand’s identity 

      • Why tech designers are the unsung heroes of an apparel company

      • Music as a form of freedom and expression, and documenting your own life

      Adjustable, connected, robotic mannequin that transforms how fitting and sizing can be done...

      Audrey-Laure Bergenthal, President/CEO and  of Euveka  joins Nataliya Makulova on location at Remode Conference in Los Angeles.

      In this episode:



      A shape shifting mannequin, a lot of years of R and D

      Just started commercialization, fantastic adventure dedicated life to it

      Set size scale and the mannequin shifts to that size, seamless, beautiful

      Fundraising, and then being approached by major brands

      The goal to be massive, not just a startup

      Origin of idea by listening to her mother

      Discovering how little was robotized in fashion and other sectors

      How traditional mannequins don’t look like the people you know

      Many directions and measurements the Euveka mannequin can shift

      Audrey-Laure went to fashion school and studied pattern making, then worked for five years

      Being in love with craftsmanship

      Breasts on the woman's torso of the mannequin is soft like a human, but the rest of the torso is robotized

      Expand in both width and height

      Data protection considerations for brands

      How Euveka positioned the company in the medical sector as well, so careful legal and privacy considerations

      The many recognitions being received for Euveka

      Being a female led robotics technology company

      How startups can make progress in going global...

      Rob Keve, CEO/Co-Founder of Flow Commerce, Inc. (the world’s most advanced solution for cross-border ecommerce, with a revolutionary platform providing flexibility for merchants to design their own 'custom'​ international solution) joins Nataliya Makulova on location at Remode Conference in Los Angeles.

      In this episode:



      Reducing points of friction for international retail such as currency exchanges, duty/tax information local payments, returns, customer service, data considerations etc

      Jumpstarting an international business from the ground up

      Danger of saturating domestic market without planning for global expansion

      Platform to integrate into, for ease getting into 200 countries

      Being prepared for the global modern citizen

      The tech in the platform

      Custom tool for plugging in and playing with own commerce platform

      Who Flow works with

      Why taking your retail international is so important, especially converting a large percentage of acquired traffic that is from the countries

      Pain points that flow addresses, such as customers facing unexpected duties and taxes

      Creating a positive branded experience

      Allowing preferred and expected local payment methods

      Accepting cryptocurrency as payment  method

      The importance in balancing one's work and personal lives

      A look at the current retail landscape and why brands and retailers must evolve to stay relevant...

      Matt Kaden, Managing Director for MMG Advisors (providing investment banking, strategic and financial advisory services to clients in the retail, fashion, textile, home, jewelry and beauty sectors) joins Marc Raco, Rob Sanchez, and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.

      In this episode:



      How Kaden is looking at companies, trends, and how to be on top of opportunities

      The way he inbounds, a secret sauce, built Instagram handle, follow the brands that he knows in street wear beauty, and brands Instagram tells him too follow, inbounding the way Gen Z is attuned to brands, pretending to be the consumer

      A convergence is coming - like to see more larger strategics test and learn, and be more patient and willing to fail, 

      Encouraged in what he sees with Macy’s team and investments

      You have to try

      Conscious consumers - multi tiered approach is where it will settle

      Massive brands again?

      The evolution he’s hoping for

      The halo effect impact on brands

      Blockchain, smart contracts, transparency of production, where it all lays in bigger picture of development of new companies and larger brands - very important

      Be positive, not about the now, and more about being here in 5-10 years

      Must be exceptional, and the system will purge who isn’t

      A period of restart and start-up

      Designing best-in-class experiences for brands, driven by strong creative and rooted in the technology, data, and organizational strategy, to create unified brand experiences that foster meaningful relationships with consumers...

      Sean McInerney, Group Vice President of Technology for Huge (a global collective of designers, technologists and strategists), joins Marc Raco and Nataliya Makulova on location at The Lead Summit in Brooklyn, NY.

      In this episode:



      Leading the tech arm of Huge - Helping companies figure out ways to get technology into their retail store experience

      Helping companies understand what do they need to do, how can they pivot, and here are pieces and parts you need to pull ths off, and do so at scale, which lead to self sustaining program

      Businesses tough to transform



      Full service partner to brands

      Testing ground café for retail tech

      Staying on the pulse

      Sustainability and social impact issues, being able to trace things with visibility, like a ledger of record

      How much is "too much" as an experience

      The journey of building a successful and relevant company through  strong strategic decisions, working with the right people, and staying grounded...

      Will Margiloff, CEO/Founder of IgnitionOne Inc. (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

      In this episode:



      A vision of the company eight years ago vs. now

      Surroundng yourself wth people smarter than you

      Keepng executives in touch wth client needs

      Why being a C-Level person makes you a seller

      Strategy vs. making it happen, having a lot of people believe in what you're dong

      The nature of the word/name "Will", the nature of a successful entrepreneur

      Selling a banner ad in 1995

      Working in the invisible fence field

      Gettng managerial experience as Internet became commercialized

      Ended up buying a business, then exiting, and then buying it back

      Two strategic acquisitions in 2007/2008 during financial crisis

      Growing lke a weed by investing in downturn while others were trying to build back up

      The anticlimactic way Margiloff found out about the sale the first time

      Reflecting on how many millionaires he created

      ---and staying grounded

      A lot of people at IgnitionOne that came from that first journey

      You have to have people around whom you trust

      Opening minds on certain topics, creating a summit in its seventh year, leading in digital overall

      Education internally

      Finding peace whle traveling

      Leveraging calls whle exercising on a treadmill

      Managing time better

      Why traveling matters, if you only know how you do things you don’t know how anyone else does

      How companies can drive innovation while working with legacy systems, and the importance of creating a roadmap to improve ROI and drive longterm revenue...

      Becky Hsu, Strategic Solutions Consultant for Capgemini, joins Marc Raco, Pavan Bahl, and guest host Janet Beasley (Strategic IT Consultant, David's Bridal) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

      In this episode:



      Integration into Legacy Systems + Cloud

      As companies clamor to implement the latest technological innovations to boost their sales, what are threats that they should be considering?

      How can companies work with legacy systems while creating a roadmap to drive revenue?

      The biggest challenges that retailers face as they work towards creating a seamless omni-channel experience for consumers?

      Removing point to point into the cloud, can help you do things in market faster

      Legacy databases have a lot of data

      Working with both large and small companies

      Thinking business strategy over technology strategy

      The consultant side of business to help position individuals with talent due to changes

      Some of the things that need to be considered, some small changes in tech can be a large organizational change

      Rolling out a new system without disrupting the business and culture, value of mapping the customer journey

      Exciting technology  - Bird scooters

      Why it is critical to understand one's audience in order to deliver, and knowing what to say to them, must understand the customer to move forward

      Chief product officer of a digital marketing company on personalization in marketing...

      Chris Hansen, Chief Product Officer for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

      In this episode:



      Personalization in marketing

      Marketing is a one-sided conversation in most circumstances

      Testimonial podcast and radio – personalization, as if the user of products

      Understanding a marketing customer’s data

      Chief Product Officer and knowing when something needs to be built



      How things end up in a roadmap

      Combination of service and creative and tech enablement, to productize

      Using first-party data vs. third-party data

      GDPR

      Moving to a marketing technology company – the way you approach the market can have a dramatic impact on the success of breaking through the politics of CMO decisions

      Tracking can throw off whole picture (i.e. awareness, brand recognition)

      Having focused on the true customer journey, moving down the funnel into conversion

      Retention and loyalty are a thing to really pay attention to, take data and use it in a personalized fashion

      350 employees across 15 offices, keeping the story straight across the company

      Making sure data and marketing understanding each other

      Compromising as Head of Product – thinking something is a good idea vs. what market needs and wants

      Loving the comfort of Tokyo, and a love of Brussels, and a world-view-changing moment

      And greetings from the other (famous) Chris Hansen (Hanson)

      Does your voice reflect your communication image? Does your voice reflect your brand?

      Dr.  Wendy LeBorgne, Ph.D., ccc-slp (voice pathologist, singing voice specialist, and director of the Blaine Block Institute for Voice Analysis and Rehabilitation (Dayton, OH), and The Professional Voice Center of Greater Cincinnati)  joins Marc Raco, Pavan Bahl, and guest host Monika Tockstein (Senior Manager, PMO & Quality Assurance at New York and Co.) on location at the Remodista Community Day. More on Remodista at www.remodista.com.



      In this episode:



      How communication is the art of relaying an idea to another individual with purposeful intent and the receiver of that information accurately understanding and integrating the intended information

      Effective communication is a feedback loop, not a one-way street of verbal idea dumping

      As humans, we are the only species uniquely equipped to communicate with verbal language

      Beyond the words we choose, we can use the power of voice as the primary mode to influence and connect with others through five key elements that fashion our individual Voice Brand™

      Voice Brand™ and how voice reflects communication image

      Biometric imopressions of a voice, and what decsions we make about someone based on their voice

      Running voice through HR algorithms to determine hirability based on voice

      Call-in centers that pair you with CSR best style matching you based on voice

      Your authentic self vs. your voice

      Thinking about voice brand, and a brand of a company

      Using voice to encourage others to follow, and leaders to listen to someone to consider input

      What are communicative and voice needs

      Challenges in taking to team when you don’t come across as well

      Cultural bias, gender bias, age bias

      Being a vocal athlete

      A case study with the guest host

      Being a "Voice Geek"

      The value of asking what you like about your own voice, and not like

      Neuromotor planning, patterned that in tension or stress vocal muscles tense, being able to unprogram through patterning and training

      Hillary Clinton, connecting voice and message –what she could have done differently, and being seen as not authentic over time

      Avergae pitch of women's voices have dropped after 1960

      Another Dr. Wendy book on Voice Branding Beyond Words

      It is not just the words you say, it is how you say them

      Building the online side of a company that has half of the ecommerce business in several categories in Australia…

      John Winning, CEO of The Winning Group (a fourth generation Australian family owned and run kitchen and laundry specialist focusing on excellent shopping experiences and running a very successful ecommerce business), joins Pavan Bahl on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode:



      The backstory of a long experience in retailing, in appliances, creating great shopping experiences, the company receiving many accolades

      1,500 stores, 17,000 employees, being very young (34 years old) to be CEO of a company of that magnitude

      How a dog attack resulted in a career change into the family business

      Making the jump from catalogs to online retail nearly 15 years ago

      Taking a role as CSR and starting with 100 SKUs

      How it all started slow, and didn’t affect general operations of company at first

      Building a brand name, and the mistake of putting the word “appliances” in the brand name

      Now processing a million dollars per day

      Building loyalty one customer at a time

      Around 6,000 SKUs across many product categories are online, commanding 50% of the total online business in Australia for those categories

      Progressing into fulfilling demand

      More than 850,000 square feet of warehouse space

      The value of growing until you break, then expanding

      Caring for customers with extra service

      How the company is getting close to automated order fulfillment and deployment

      Allowing computer power to scale the operation massively, moving from an identity as an appliance retailer to just an online retailer, revenue from product to technology

      Acquiring a culture app to create high performing teams in any environment

      Being a great business on the move doing exciting things

      Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments...

      Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

      In this episode:



      Data has always been important to travel and other lifestyle industries

      Bigger companies operating with legacy systems, making consumer insights difficult

      Department of hospitality, organizing data, making it effective with clients

      IgnitionOne has a fundamental understanding of the customer journey

      First party data - the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data

      Connecting with CRM files

      Starting with cookies, using tags, create a scoring algorithm

      Processing in real time, which gives a leg up on others

      Working primarily with enterprise customers, larger hotel chains

      Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data

      Messaging vs. using data to drive direct bookings

      Loyalty is less important, more about saving money

      IgnitionOne's proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy predcitionon propensity to convert, which then leads to bidding decisions

      Platform, ads, the spend used defending brands----generic type key words for searches

      Everything can be an acquisition channel with the right conversion strategy

      Ad experiences in personalizatrion

      Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources

      The relevance of apps

      New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person

      The wins in digital marketing that are possible with real effort

      Founding a premiere event for disruptive and sustainable fashion...

      Pierre Nicolas Hurstel, Founder of REMODE (an event bringing together established and up-and-coming fashion brands, as well as innovators across the entire value chain of the fashion business, to share ideas, find practical solutions and forge new connections), joins Marc Raco, Pavan Bahl, and Nataliya Makulova in the MouthMedia Network studios powered by Sennheiser.



      Save $100 when registering for REMODE at www.remode.com with code MOUTHMEDIA. 

      In this episode:



      How the industry is changing because consumers are expecting different things, more seamless, we want products the way we want, more purpose and transparency

      Hurstel on coming from France, a small consulting practice on change management, strategy, working with big luxury houses in France

      He ran a company for five years about events, learned how difficult it was for brands to connect with customers, trying to be useful as an event organizer

      Helping brands do more business, added value for clients

      Hurstel came up with idea of an event dedicated to brands and decisionmakers, then went to UBM

      How it takes a lot of charisma, curating 150 educators

      How long it took to get in motion

      Building the team, brand, website, building the conference

      Whether the conference was baked before pitching speakers/educators

      Stamina and determination to create something that didn’t exist before, bringing people together

      Why so much change is happening now in the industry

      Hurstel as a trade show organizer needing to find a new model, serving the industry, trying to serve clients – REMODE was the answer to those two things

      REMODE as a B-to-B event for fashion – current, relevant, adds value, offers user expericne of what we expect as consumers

      What is happening as retailers disappear -- what do you do for the brand

      Remode is made for brands so they can reach customers by themselves

      Some 50 startups are all bringing something very interesting to table, product and design to retail

      Areas of sustainability that most excite Hurstel, some exciting startups and some successful brands doing it well

      Does customer need to be more vocal for change?

      Plus Hurstel on cooking, rugby, family, electronic music, and disconnecting, and different business cultures

      Australia's largest global retailer Cotton On Group, known for fast-fashion, on embracing ecommerce, sustainability, and the power of connecting with the next generation...

      Brendan Sweeney, General Manager of Ecommerce for Cotton On Group (an Australian retail chain, known for its fast-fashion clothing for men, women, teenagers and children) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the "Bringing Business to Retail" podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode:



      Cotton On Group's seven retailer brands mainly in fast-fashion, plus apparel and gifting brand, 1400 stores around the world

      Cotton On Groups' explosive growth in last ten years

      Prioritizing ecommerce

      How Cotton On Group only built its first website 5 years ago

      Over $2B annual revenue, close to 10% from ecommerce

      Customers are largely millennals

      A recently launched loyalty program across all seven brands

      Keeping up with pace of whats happening

      The value of already having presence and notability of the brands anyway

      By being privately owned, able to move quickly

      The customer doesn’t think about channels

      How much Cotton On Group is thinking about the store of the future

      Looking at fundamental basics as more important than tech innovation

      Relying on physical store footfall

      Integrating cross-brand promotion into existing customer database

      Having all seven brands on one website, saw uptick in traffic

      Multi-brand customers quite valuable

      Subscrition boxes possible?

      Personalization operations around the world

      Mobile power to power charities

      A focus on sustainability and the benefit of customer buy-in, keeping price right, effective sourcing and supply chain management

      Connecting with incoming generation

      Visual innovation and the impact of visual design for brands with the "biggest mom and pop shop there is"...

      Kerry Fitzgibbons,  Digital Media Producer for Duggal (an award winning global supplier of exceptional Printed Visuals, Custom Displays and Multimedia Solutions), joins Marc Raco, Pavan Bahl, and guest host Leslie Leifer (Vice President, Enterprise Strategy and Business for 1-800-FLOWERS, Inc.) on location at the Remodista Community Day. More on Remodista at www.remodista.com.

      In this episode:



      How Fitzgibbons thinks of design as it has changed over time

      Design used to be innocent—pretty pictures and displays, magic how it showed up, now know how to make that magic, and sensitivity between brands aesthetically and working relationship and logistics

      Every day there is always a Duggal van in NYC, having a great reputation

      Not just a print house

      “The biggest mom and pop shop there is…”

      Now into dynamic digital displays as well as extraordinary prints, own 5+ buildings and a massive event space, and an an office and production house in Portland, OR to fulfill needs of brands on West Coast

      The walls of the office in NYC -- a very loud production space next to the office, Duggal came up with fabric that dulls sound

      Ceiling at Duggal office is fabric but looks like it is wood

      Recording this podcast in a Duggal creation

      Remodista Community Day

      Amazing brand designs i.e. Shiseido

      Is this multimedia art worthy of art gallery installations?

      Bringing a little more of a twinkle to static images

      by adding programmable LED lights

      Case study examples

      Is Duggal an artist using tech or tech company with artistry?

      Visual storytelling, visual solutions

      Learning to be stepping back and looking at something

      Australia’s largest local manufacturer of women’s fashion...

      Shane Lenton, Chief Information Officer for Cue Clothing (Australia’s largest local manufacturer of women’s fashion, with a strong DNA in technology) joins Pavan Bahl and guest host Jamie Cairns (Global Channel Sales Director for Fluent Commerce), on location in Sydney, Australia at Online Retailer City and NORA Network, for a conversation presented by Fluent Commerce.

      In this episode:



      Celebrating Cue Clothing's 50th birthday –an amazing feat in retail

      Largest local manufacturer of fashion

      Family-owned, designer-led business

      Rate of change and pace of retail is exciting, physical retail is not dead – it is reinventing itself

      As many as 30 new styles each week across brands

      A new customer care team, working in real time, essentially selling

      Heightening the customer journey and experience

      Screens

      Checkout/payments, Australia is ahead

      VR – shopping through TV

      Empowering getting what you want when you want it

      Don’t have to be first, have to be great

      Design custom made shoes...

      Michael Fox,  Co-Founder of Shoes of Prey (manufactured on-demand women’s shoes, in full sizing range) joins Pavan Bahl and guest host Salena Knight (retail strategist, and host of the "Bringing Business to Retail" podcast), on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode:



      Giving the customer what they want, working with several trillion possibilities

      A team of 200 people globally, headquarters in Los Angeles

      Word of mouth is the biggest customer acquisition channel, and there are rabid fans

      The issue with too much choice, too much newness/innovation, why Shoes of Prey is "toning it down"

      Influencers designing pairs of shoes

      Innovation is their thing

      Core competency is on-demand customization—best in the world

      Trend has been slower than expected in industry

      Directing core competency to create value for customers,

      "Cinderella costumers", not in standard shoe width (2/3 of all women)

      Why heels are so uncomfortable, brands cant hold inventory

      Potentially higher value for customers with non-standard shoe sizes

      Partnerships

      Why manufacturing might move from Asia into local countries

      Funding to pump money into new business opportunities

      Building a massive, innovative online retail business from Australia...

      Jason Kencevski of Speedmaster (a leader in its field, built on a long term consistency of being a specialist in aftermarket automotive components), joins Pavan Bahl, Paul Waddy (Operations Manager of Showpo), and Toni Fourie (Director of Nora Network) on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode:



      How Kencevski’s father building engines, putting food on table

      Company innovated a lot started exporting privately manufactured Speedmaster products to the US

      Having 300k SKUs and a big global footprint

      Speedmaster has won many awards, numerous patents, a lot of innovation

      Operating a 75k ft. facility

      Exporting/manufacturing in Australia with one retail operation in Sydney

      Seeing a huge gap in online automotive retail

      Brick and mortar and wholesale has been Speedmaster’s footprint

      Starting eBay Motor business in Australia

      Moved to online business in America

      The challenge that no one internationally will let you coexist

      How Speedmaster succeeded with doing a two prong approach, flying under the radar, How Kencevski’s father had “deep pockets and broad shoulders”

      Establishing key industry connections

      How in the first 10 years Speedmaster was sued 30 times, because of marketing budget budgets of other companies to slow them down

      The challenge of distance, cost of logistics

      Licensing a data solution with Oracle

      Cars, cars, and cars

      Australia's retail and manufacturing  -- sustainability, transparency, and conscious consumption...

      Julie Mathers (Chief Experience Office (CEO) & Founder Flora & Fauna, Australia's largest vegan beauty and lifestyle store), Phoebe Yu (Founder and CEO of ettitude, an Australian bedding startup offering high quality, modern, minimalistic bedding ataccessible prices with a focus on innovative fabric technology), and Anna Julia Forster (Passionate Shoemaker, and Sustainability Advocate), join Pavan Bahl on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode



      A focus on sustainability, educating consumers

      Julie Mathers of Flora and Fauna, a "B-Corp", across beauty skin care, fashion, and even chocolate

      Pheobe Yu of ettitude, the world's first organic bamboo lyocell fabric, in manufacturing they recycle water in system, whole process is sustainable

      See trends, people want that life style

      Anna Julie Foster Shoes – bespoke shoemaker, launching a sustainable premium footwear brand for women, but vegan products aren’t there yet, focus on transparency, cutting out plastics and chemicals, and won’t add to trash pile

      The sustainable initiative has moved to "must do this", with fashion as second largest polluter in world

      In Sydney a lot of attention and being mindful to sustainable

      Very few compostable facilities in Australia, despite compostable materials, so they end up in landfills, can't provide sufficient services

      Growing up with recycling in other counties, looking at if Australians are good at recycling?

      Chasing brands that are sustainabley minded, and using naturally sourced materials, and working with suppliers to advance their journey toward sustainability

      Simple things brands can do to advance sustainable – go to the factory and tell them you don’t want those thin plastic bags for clothing anymore, switch to natural materials (i.e. corn starch based bags)

      A merchandising approach can reduce impact, and even increase revenue

      Tracking and tracing the impact and cooperation of brands

      Customers buying in good faith, but looking at levels from start to shelf, could be misleading for customer

      Impact of blockchain for transparency, brands not there yet, happening with food more

      A focus on internals of business as much as what the customer sees

      How China got away from a "no waste ethos" as they grew

      Sustainability, transparency, conscious consumption

      Why customer experience is at core of what drives both Australia’s larger online apparel rental business and Australia's online destination for furniture & homewares...

      Dean Jones, CEO/Co-Founder of GlamCorner (Australia’s larger online apparael rental business (like a Rent the Runway), and Yosuke Hall, Managing Director of Zanui  (an Australian online destination for furniture & homewares with 50k SKUs (Like WayFair)), joins Pavan Bahl on location in Sydney, Australia at Online Retailer City and Nora Network, for a conversation presented by Fluent Commerce.

      In this episode:



      Zanui - Online shopping for products online, how customer experience important, the element of risk, so add much content to reduce risk, and post purchase experience is very important

      GlamCorner  - Traditionl online experience mixed with like a travel or hotel booking engine, and calendar booking engine

      The importance of not depreciating brand partners and their brand in your online presence, creating high end online experience, including colors, fonts, to how products are displayed

      Consideration of acquiring new brands

      With online consumers miss the touch and feel experience, and how AR can help bridge that challenge

      AR is still very high expense to render 50k 3D renders of products for companies like Zanui

      Starting to segment audiences, collect data and identify personas, create experiences and personalize based on activity of those personas

      Data infrastructure, how you’re collecting and organizing - so important: got to have your act together

      Keeping in contact with site visitors throughout their  journey

      Chatbots pros and cons

      What to improve for customer – right size and fit

      EXPERT TRAILBLAZERS PANEL: The Business of Inclusive Design - Market Challenges, and What It Means for Your Business

      This Trailblazers panel is with Maura Horton (CEO/Founder at MagnaReady / Board Member MIT - Open Style Lab), Shelly Fogel (Executive Vice President at LFAmericas), Alexandra Connell (Founder & CEO at PATTIandRICKY.com), and Rick Darling (Executive Director of Government & Trade Relations, and Corporate Sustainability at Li & Fung Limited).

      About the Trailblazers Conference June 14, 2018:

      One Size Does Not Fit All: Inclusive Design & the Modern Consumer

      Niche markets like adaptive, inclusive and plus-size design are growing fast in a world increasingly more invested in empowering the underrepresented.



      Retail now has an opportunity to both increase profit margins while positively impacting the lives of millions of consumers with unmet needs. We look forward to further exploring these multibillion-dollar retail opportunities at this conference.



      Alvanon Trailblazers is an annual gathering of top entrepreneurs, creators and businesses discussing the big topics shaping and impacting the future of our industry.

      About Coresight Research and Alvanon

      CORESIGHT RESEARCH is a research and advisory firm that works at the intersection of global retail, technology and fashion. The firm has offices in the US, UK, China and India and specializes in crossborder retail strategies.



      ALVANON is an innovations company reinventing the way fashion works. We believe in empowering the apparel industry to change; in a desire to keep learning and improving; and that collaborative innovation is key to success in today’s rapidly changing world.


      EXPERT TRAILBLAZERS PANEL: Celebrating a New Vision of Beauty and Fashion

      This Trailblazers panel is with Julie Vargas (Director, Digital Solutions and Brand Protection at Avery Dennison), Camila Chiriboga (LIO Innovation Lab, Creative Strategy & Inclusive Design at Global Brands Group),  Xian Horn (Founder at Give Beauty Wings),  and Grace Jun (Executive Director at Open Style Lab).

      About the Trailblazers Conference June 14, 2018:

      One Size Does Not Fit All: Inclusive Design & the Modern Consumer

      Niche markets like adaptive, inclusive and plus-size design are growing fast in a world increasingly more invested in empowering the underrepresented.



      Retail now has an opportunity to both increase profit margins while positively impacting the lives of millions of consumers with unmet needs. We look forward to further exploring these multibillion-dollar retail opportunities at this conference.



      Alvanon Trailblazers is an annual gathering of top entrepreneurs, creators and businesses discussing the big topics shaping and impacting the future of our industry.

      About Coresight Research and Alvanon

      CORESIGHT RESEARCH is a research and advisory firm that works at the intersection of global retail, technology and fashion. The firm has offices in the US, UK, China and India and specializes in crossborder retail strategies.



      ALVANON is an innovations company reinventing the way fashion works. We believe in empowering the apparel industry to change; in a desire to keep learning and improving; and that collaborative innovation is key to success in today’s rapidly changing world.


      Technology's role in growing business by servicing the consumer, from the perspective of a major apparel brand...

      Sid Jatia, Vice President of Global Ecommerce for sports apparel brand Under Armour, joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) at South by Southwest.

      In this episode:



      Being associated with the innovation agenda is good, but events like SXSW force companies to stop, look back, zoom out, and ask what's so excting about their brand, a moment of pause, look at status quo, look at what the future needs to be

      Under Armour's new subscription service aligning on the purpose of the brand to make you better

      Armour Box

      Connected sensors

      IoT, as a platform, is the future

      Progress in washability for wearable tech

      Commerce is the act of creating desire

      Using tech in stores to drive

      How does Under Armous play in helping people achieve their goals

      Top of funnel marketing important to help in  conversion

      Opportunities with connected fitness apps

      The brand will win if you service the consumer

      How the fitness trend in China is on fire

      Importance of social portals in Asia

      A need to protect privacy, using “Line” in Japan, consolidation platform

      Machine learning, AI, impact for digital channels

      Creating immersive experiences, how this helps with goals, top of funnel marketing

      Making all visual content shoppable with the power of computer vision and deep learning AI...

      Balaji Ravindran, COO of Markable (state-of-the-art computer vision, deep learning AI technology to provide a better shopping experience, improve SEO and maximize the ROI of visual content), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser.

      In this episode:



      Why Markable matters

      How Markable has a team that is a set of people from different backgrounds, all with a similar mission of solving problems for fashion

      Origjnally started like a Shazam for fashion

      The solution they are bringing to the table – solving the hardest problem of using compter vision and machine learning

      The ability to identify what clothng is in images within a few seconds, then searching for them within a marketplace, catalogue, or brand

      Multibrand retailer

      Can see items similar just by clicking an icon

      Taking a screen grab online, upload it, and find similar things in the catalog

      Automating fashion houses that normally employ people to sit and manually tag images with many attributes – changing to AI in a fe seconds, can focus on trend analysis and forecasting

      Everyone has a powerful camera and GPS on mobile phone --- can take image of clothing you like, then search for similar items from multiple places, -- the right products, at a cheaper price

      Next: being the marketplace where people go to search

      Available as a Chrome extension

      Data is trained, model identifies and picks only the right content

      Subtle differences in color, etc – looks at hue (not color) and identifies exact RGB value

      Cutting through the noise

      Conditioning people for use

      The potential of integration into smart TV

      No shopping done through ads on TV, but this is changing that

      Consumer marketplace will adopt by 2020

      Markable must take leadership in innovation

      And a gift of a glimpse into the next 50 years

      And Minority Report makes an appearance---again

      More senses will permeate technology, closer into the virtual reality world

      Helping retailers operate and scale their online marketplaces, automating all aspects of their dropship programs...

      Josh Wexler, Co-Founder & CEO RevCascade & Souler (technology that enables any retailer, influencer, or publisher to transform their business by launching, operating and scaling their own dropship programs), a winner of the pitch competition for the 2018 Alvanon Trailblazers Conference  in Partnership with Coresight Research, joins Pavan Bahl and Marc Raco in the MouthMedia Network studios powered by Sennheiser.

      In this episode:



      Wexler on how we're still at early stages of how the Internet is impacting every industry

      Things are changing constantly

      RevCascade represents the fastest growing part of every client’s business

      Companies re restricted by shelf space, budget to buy prooducts, stockroom size, and storeage

      Drop-ship allows brands to dramatically expand number of products

      So many logistics are no longer an issue with RevCascade's technology

      Often, products are in a sweet spot that a retailer might not want in stores, too niche, don't want to take shelf or warehouse space, great for customers, great for bottom line

      Souler, leveraging drop ship technology – unlocking value in a market, influencers very prevalent in how ecommerce happens

      Souler as a layer on top of RevCascade, influencers can build own stores with brandsthey represent and connect them with followers

      Unlimited potential

      Microinfluencers are possible

      Souler's go to market strategy, currently in pre-beta for possible Fall 2018 launch, focused leaning toward luxury with premium brands

      Enabling ability for brands and influencers to stay in control of who they are working with, including adjacent brands

      How it is free to join the Souler platform, as another form of marketing for brands and platforms, a kind of ROI channel and a marketing channel

      Wexler's previous company seeing ad spend shift from offline to online

      Followers vs. engagement, audience vs. community

      Where else can you accomplish a $50M run rate in a short time than online?

      Making sure consumers get a great experience

      Amazing distribution platform

      When the idea of Souler came as a “ah-ha” moment for an experiment

      Every retailer can leverage drop shipping the way Souler has been built

      Partnering in live podcast community events with MouthMedia and influencers such as Def Jam and Bobbi Brown, Souler Salons to engage community

      Brands and influencers coming together

      Want environment where people are doing instant commerce, in the moment, on the spot

      Positive energy that RevCascade is a part of, Souler is a catalyst for that

      What makes an impression on Josh – what resonates is people who don't take themselves too seriously, humble, sense of humor, have a POV, and reflect those sensibilities

      Wexler played lot of sports, part of teams, playing a role as an athlete, not the main player, leading from the bench, and how the sum is greater than its parts

      Being very influenced by someone that shaped him, high school basketball coach

      The importance of being knocked down a peg

      Intuition meets ability

      Wexler proudly seeing his kids' aspirations, having big shoes to fill while wanting them to create their own paths

      The importance of having the confidence to follow one's own heart

      The development of people, culture, brand, products, and structure necessary for growing and scaling a business - sponsored by Knotel…

      This MouthMedia Network Live event was recorded in front of a live audience at Experience Knotel, a interactive space located in the heart of Noho in New York City (666 Broadway) designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel - Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com

      Panel:

      Steven Balasiano – CEO of MHR Advisory, Counsel at Sills Cummis



      Terri DiPaolo - Head of Licensing, Sponsorships, & Endorsements at TKO



      Jodd Readick – CEO of LymeLog, Founder of Roam Coin, Co-Founder of User Centric Communications



       

      Moderated by:

      Avani Patel, Co-Founder of Ember, Founder of TrendSeeder



       



      All of the panelists have scaled businesses, but it was not easy



      Building infrastructure, scaling people



      In hindsight – what the panelists wish they knew when getting started:



      One thing missed – human capital cost, expanding rapidly, then pulling back when it didn’t work out

      Utilizing freelancers as hires when scaling rapidly

      Sometimes always looking for best talent out there, and, if found, will find them the right seat

      Trust your gut



      Finding the right people, with an eye on the future:



      Always recruiting, keeping an eye out for talent, keeping controls in place

      When someone is not the right fit, handling without harming the company morale

      Damage control, avoiding piecemeal job firing



      Scaling the brand, keeping consumers happy, keeping brand identity



      Building with an eye on what you want to be in the coming years

      Making sure there is consistent growth, not opening in a new market unless confident of strength in that market, undertaking systematic expansion

      Continuing to maintain the culture internally as you scale large

      Considerations in integrating different businesses or department that merge



      Mentors



      Being around and consulting the people that are around you, mentoring each other

      And it is a clerk’s world



      Q and A



      Brandon McKenzie, Metrobutler



      In an evolving real estate ecosystem:



      Tremendous opportunities that didn’t exist before



      Marie Chestnut, CareerList



      Finding opportunities for a startup that has differentiation in a market with challenges:



      The value of a cold call, get approach new marketplace, geography or industry with a lot of competition but you have differentiation but requires investment, need one big fish by any means necessary

      The value of grassroots efforts, the ability to make something really relevant is so available today

      Figure out a niche within an industry or brand



      Xian Horn, Positively Positive



      Importance in leadership of emotional maturity:



      Dealing with time management, expanding and becoming more than a brand, especially as one person

      Why you need to have a notebook, and the importance of a personal assistant

      Prioritizing, quick wins

      The importance of being focused

      The Pomodoro time management technique



       

      Panelist bios:

      Steven Balasiano



      After a successful bankruptcy practice at the premier New York law firms of Kelley Drye & Warren and Stroock, Steven Balasiano joined The Children’s Place and was part of the executive team (Chief Administrative Officer) that scaled the company from 70 stores and $70 million in sales to 1...

      Brand leadership of sustainability, transparency, and supply chain in fashion...

      Nina Shariati, Project Manager, Transparency and Higg Index, for H & M, joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at South by Southwest. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      Nina Shariati on how SXSW is covering so many areas, from politics to future tech, trends, food industry, science

      H & M leading the new frontier by disclosing supply chain 5 years ago, and now sustaibaility and transparency are center of conversation

      H & M has a big impact potential

      A penalty for being open, and sharing, being scutinized

      Not a brand challenge – it is an industry challenge

      Setting up measuring methods

      How to measure footprint on a brand or product level

      Transparency  - not easy to be 100%

      How blockchain will be affecting sustainability and supply chain

      How H & M funds projects with other companies to explore possibilities of new ways of doing things

      The power the customer has and what they can do to show the power to brands

      The type of impact you can do on the scale of H and M is larger than a small company

      How the CEO is outspoken on the importance of sustainability, and embedding it into the business ethos

      Investing, innovating, and incubating the future of fashion technology...



      Amanda Parkes, Chief Innovation Officer of Future Tech Lab (equal parts investment company, multinational accelerator, and experimental laboratory, and a hybrid created to both disrupt and transform the fashion ecosystem) joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at South by Southwest. MouthMedia Network studios are powered by Sennheiser.



      In this episode:



      Amanda Parkes on how from research, producing fiber, getting to scale, is a long process

      Helping companies stay in it that long, investing in something that takes time, slower than a lot of other industries

      Investment arm, expanding into wearable tech

      An agency like a consulting firm helping big companies helping with new product development in big companies, external R and D – fashion companies waiting for tech to be created – disconnected with major fashion brands, not making textiles necessary for future of fashion

      Experimental lab – product development of future-perfect products

      Are brands responding to discoveries, or are needs not answered and companies solve those problems

      Industry doesn’t know what it doesn't know

      Synthetic biology is just starting to get to the point of being marketable

      Orange Fiber made from waste product of making orange juice

      Reclaimed materials - waste into resources

      Getting sustainability messaging out, backing up with profitability

      Is sustainability "elitist"?

      The kind of companies FTF is looking at and how they can help, where they come in and play a role – not as much defined by stage, but more what the niche is that the company is in

      Parkes is most excited about biofabrication

      Expectations on textiles related to disposability

      The future of biodegradable circuits and them being programmed to break down (disposable devices on purpose)

      Thinking differently



      @amandaparkes (Instagram)



      @futuretechlab (Instagram)

      Messaging and voice automation in retail...

      Shane Mac, Co-Founder and CEO of Assist (a leading enterprise chatbot platform using AI for messaging and voice automation) joins Pavan Bahl and Marc Raco at Shoptalk 2018 in Las Vegas.

      Support for today’s episode comes from luxury footwear brand Tamara Mellon. Visit tamaramellon.com today to receive a $100 gift toward your first order using code "FIYB"!

      In this episode:



      The ability to fully order products and services just by speaking into your mobile device

      Why the company Assist, Inc. needs to exist

      So many players on the Internet, how it is all so complicated

      The power of written word, and then the spoken word, talking to machines and there will be a log of that that will make it easier when we can use our words more often to take action online

      Why Internet works – because there aren’t people

      The goal is to do something that builds relationships with automation and do it well, at scale

      What you understand – language; what you remember – context

      Those who pick great use cases will become great at AI

      The errors are the intelligence in the space

      How people will want entry automation – the relationship of the future might be in the bot, not the brand, and will become the gateway to discovery

      Trying to make AI more and more human-like in sound and reactions, and will there be a point when we don’t want it to be too human?

      Why we shouldn’t make AI be like a human, if we don’t understand that when we use language and how your treat people, words are powerful and can cause harm

      Diversity mandates understanding how to treat everyone in the world, racism can happen, lack of understanding of people can cause automation can treat people badly

      Designing errs that creates understanding and great language pieces

      Using chatbots to write new rules on the flow

      Deflecting past channels to a new paradigm

      The power of adding a camera

      Why we don’t need to redesign retail by certain methods

      Mac's new podcast "Machine Yearning"

      EXPERT PANEL: Designing for Inclusive Sizing

      With Jessica Kahan Dvorett (Merchandising and Branding at Gwynnie Bee), Becca McCharen (Designer at CHROMAT), and

      Polina Veksler (Co-founder/CEO at Universal Standard); Moderated by Don Howard (Executive Director at Alvanon).



      Introductory remarks by Rick Darling (Executive Director of Government & Trade Relations, and Corporate Sustainability at Li & Fung Limited), Janice Wang (CEO at Alvanon), and Deborah Weinswig (CEO/Founder at Coresight Research).

      About the Trailblazers Conference June 14, 2018:

      One Size Does Not Fit All: Inclusive Design & the Modern Consumer

      Niche markets like adaptive, inclusive and plus-size design are growing fast in a world increasingly more invested in empowering the underrepresented.



      Retail now has an opportunity to both increase profit margins while positively impacting the lives of millions of consumers with unmet needs. We look forward to further exploring these multibillion-dollar retail opportunities at this conference.



      Alvanon Trailblazers is an annual gathering of top entrepreneurs, creators and businesses discussing the big topics shaping and impacting the future of our industry.

      About Coresight Research and Alvanon

      CORESIGHT RESEARCH is a research and advisory firm that works at the intersection of global retail, technology and fashion. The firm has offices in the US, UK, China and India and specializes in crossborder retail strategies.



      ALVANON is an innovations company reinventing the way fashion works. We believe in empowering the apparel industry to change; in a desire to keep learning and improving; and that collaborative innovation is key to success in today’s rapidly changing world.


      Why the success of an Australian online book seller should matter to retailers...

      Wayne Baskin, Deputy Chief Executive Officer of Booktopia (books, DVDs and Magazine Subscriptions from Australia's leading online bookstore with over 4 million titles) joins Marc Raco and Pavan Bahl at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      How Booktopia is bringing a lot of people online

      Media and books are growing in Australia and that growth coming primarily from Booktopia

      Booktopia started in 2004 on $10/day budget

      How the company sells a book or product every 6 seconds

      Owners had an SEO company, and how the $10/day budget was an imposed restriction

      Booktopia investing in team, packaging, 135k titles ready to ship same day, and the 13,000 square meter automated distribution center

      Plus -- 20+ people, ticket, message center, book experts, website, content,

      Being there for customers, focused on books

      Experts put the book in booktopia, high level customer experience

      Why customer service is not part of primary marketing messaging

      Build all of their own systems, tech is at base of all of business and operations, strategy

      95%business in Australia, some New Zealand, truned off other counties due to duties, taxes, and fraud

      One of the most comprehensive data sets in Australia in terms of understanding customers (quality not quantity)

      What you can learn from layers of data

      One of the biggest affiliate programs in the book industry

      Considering sustainability and environmental impact of books

      Augmented reality and its future in books and retail

      Roald Dahl and running

      How content drives Australian online fast-fashion clothing store Showpo...

      Mark Baartse, CMO of Showpo (a Sydney-based, Australian online fashion retailer primarily aimed at young women) joins Pavan Bahl, Marc Raco, and guest host Rohan Deuskar (Stylitics) on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      Being a data geek in marketing the latest and greatest fast fashion for young women, great customer experience, quick turnaround

      Why Showpo is all over the news with the company executing well, CEO Jane Lu has a strong personality, brands are personal

      The reach of Showpo– over 3M combined followers over all channels with high engagement, not bad for a small Australian company

      How Showpo is almost content company more than fashion company, it comes down to data and analysis behind it that drives it

      On the founder Jane Lu, from a Chinese immigrant family to becoming an accountant, hating it, quitting her job without telling her parents, and starting Showpo in a garage with credit card

      A unite April Fools prank creating ShowBro (people didn’t get it was a prank --- keep asking about how that fictitious brand is doing)

      How Showpo is integrating info from other sources outside of normal patterns, such as older people influencing decisions

      Core customers influenced by peers, celebrities, social media, Showpo does a lot of influencer work

      Events are big, starting to be looking at what type of events drive conversion

      How Showpo is thinking about integrating more closely with that person’s social calendar to predict, marketing

      The amount of data is overwhelming, creating content around what to wear to specific events,

      Utilizing AI for suggesting outfits

      Creating content native for each platform and utilizing user-generated content

      Visual search

      Showpo launching a native app

      Showpo is selling globally, but how much love you give those markets may be different than your own home country (i.e. Australia)

      The formal nature of Americans, working at the Tower of London

      Connecting existing systems to enable faster global distribution in retail...

      Joey Spanjers, Co-founder and Head of Growth of Elliot (containers built for the future of commerce, enabling merchants to orchestrate catalog and order data across their entire tech stack without needing IT) joins Pavan Bahl and Marc Raco at Shoptalk in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      Connecting the digital and the physical while involving the entire global scope of a business

      Unifying all storefront while plugging into the entire sales force

      How there is a lot of noise in this space regarding digital plus physical

      What’s different about Elliot, the team’s background deep domain expertise

      Tool is built to give better control over brand and not relying on the heavy handed process of other services

      Plugging into all applications, three primary data points: order/inventory/customers -- plus figuring out different APIs brands are using, and feeding into those

      How Elliot can show an entire business or narrow to specific channels to monitor performance

      Where inventory positions are

      Why the company is gaining so much attention, considering it just started in July 2017

      How the company started as side project and put 10 years of knowledge into it

      The origin of the company name, Alexa’s boyfriend -- or -- urban dictionary?

      Digitally native brands have a different set of problems

      Aspiring to being the “Flavor Flav of Global Commerce”

      Learning lessons from what people are looking for at Shoptalk

      At Shoptalk, 15 meetings before coming, and the flow at booth is great

      Big client in Crocs, a great opportunity to work with someone who really knows the space

      How a large client can help you understand how to bring more large clients

      KPIs for a big brand, figuring out KPIS, with the biggest being simply that the platform works

      Identifying brands who can find value

      Fly fishing, Survivor, and The Apprentice

      How partnerships are critical to ecommerce success for an iconic brand...

      James Zackler, eCommerce Partnerships at Anheuser-Busch InBev, joins Pavan Bahl, Marc Raco, and Ilan Tito on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      Ecommerce and "epartnerships" and Annheuser Busch

      How the fact that  alcohol cannot be delivered through certain models, it is a big growth area, and Anheuser-Busch is investing heavily

      Keeping a pulse on emerging technologies, partnering with non-traditional partners, selling more beer online, and strengthening thought leadership within beer and alcohol and selling online

      A three tier system – something that came from prohibition days, cannot sell directly to the end consume. Must sell though wholesaler to retailer to consumer

      Purchases on ecommerce side – typed of partners, minibars, and agreegators of inventory online such as corner stores

      Big companies moving into the delivery space

      Working through distributors

      Anheuser-Busch as cost conscious and focused on growth, helping partners grow as a focus

      Brand loyalty has been changing, the importance of who has the relationship and the way partnerships reach them when not interacting with the customer directly, and how partners are ambassadors

      Using technology to keep consumers loyal to Anheuser-Busch brand

      Looking for new ways to foster loyalty through tech

      A focus on customer experience

      Gathering data from partnerships who track customer preferences and activity

      Still trying to figure out food and beer alignment in delivery or brand building

      Unlikely partners such as video games

      ZX Ventures, a global incubator, operator, and venture capital team backed by Anheuser-Busch InBev.

      Smart speakers and TVs etc. as a distribution resource

      The coolest and most unique mystery travel experience involving cookies

      A snake dinner in Vietnam

      Clothing as a service with an apparel rental platform for other retailers...

      Christine Hunsicker, CEO/Founder of Gwynnie Bee (retail industry online clothing subscription service that allows women to access an unlimited wardrobe) joins Marc Raco and guest hosts Rohan Deuskar (CEO of Stylitics) and Ilan Tito on location at Shoptalk 2018 in Las Vegas. MouthMedia Network studios are powered by Sennheiser.

      In this episode:



      Hunsicker discusses making her big announcement at Shoptalk

      Being a multi-brand aggregator

      Six years running on top of technology stack CaaStle – a name coming from an acronym for clothing as a service

      Now being “open for business” and ready to take on any retailer in the space

      How CaaStle is providing reverse logistics, returns process, wet/dry cleaning, inspections, re-stocking, all technology, consumer facing websites, zero additional load on IT departments

      The ability to bring people into market with “incredible speed”

      Integrating rental into retail – being unsure of what can it look like today, trying to figure out together

      Considering and avoiding backlash from historical customer base by working with a wider range of sizes

      All about the majority of women, flipping the script, making the change in a way that respects the majority

      Now the offering includes more designers on journey

      For retailers, to say let them rent our clothes and not buy

      Moving high spenders into rental, or trading retail dollar for rental dollar.

      How data shows that adding rentals is increasing spend by 60%

      Opening apparel to people who wouldn’t ordinarily wear them

      Keeping the belief going internally and to customer base that the company is on same mission after moving the compass

      Keeping tangible offerings

      Creating physical environment experiences that make people feel good

      Why the new direction is not about world domination,

      Scuba diving as a personal form of yoga and serenity

      Jigsaw puzzles and ‘80s music

      And -- looking for Lionel Richie

      Modern turn-key retail analytics and reporting solution built for omnichannel retailers...

      Cathy Han,  Founder/CEO of 42 Technologies, joins Pavan Bahl and Marc Raco on location at Shoptalk 2018 in Las Vegas to discuss the launch of a new NLP search product. MouthMedia networkstudioeast are powered by Sennheiser.

      In this episode:



      Terabytes of data and a query into data of performing stores, kinds of inventory, market spend strategy

      Less than a second typically for individual searches vs. days in the past

      Big data platform for retailers, create reporting based on any specific information need

      BATMAN? (Business Analhtics Manager)

      Reporting portal was powered by entire data API

      How 42 technologies is able to use that name, acronym

      Expressing how much depth there is in platform itself

      42's goal always been to be the single access point for all retailrs going forward

      This is the beginning (V1 product) of where they were heading

      Another layer of product to accelerate and prove the power of the platform

      Instead of ten projects, can bring them together into one

      A technology application that can impact retailers to act quickly and nimbly, with agility

      Breaking down into smaller pieces and texting with speed

      Working with mid-tier retailers

      Helping to make them stronger into next phase of business

      People need outlets to sell and get to physical goods

      Consumers have gotten smarter, retailers need to go where the consumers are

      At Shoptalk,noting that AI moving from deep learning to applications

      Automation of more accurate searches and product tagging can have big impact on business



       


      Leveraging digital to drive brick-and-mortar sales...

      Michael Hard, Chief Revenue Officer for Brickwork, a leading SaaS platform that enables retailers and brands to drive qualified online traffic to unique in-store experiences via geo-location features, joins Rob Sanchez and Pavan Bahl on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      In retail, a majority of customers still in brick and mortar stores, but 80% of path to purchase starts online, mostly on mobile

      Hard’s background, in software for a long time, worked with Microsoft for 17 years, ran digital advertising for the US, then started his own software companies

      Brickwork is into even more interesting applications built on foundation of last time

      Digital to store conversation for retail customers

      Helping brands them to scale platform

      The ability to create higher lifetime value of customer

      Clients like Kate Spade, Bonobos, a lot of value booking one-to-one appointments to drive traffic for boutiques, or getting celebrity into store to drive traffic and excitement

      Having rich experiences in stores, but if no one is aware of it why does it matter

      Case study of Urban Outfitters working to make themselves a critical part of neighborhood, making each store unique to that neighborhood, exposing events to wider range of people, search optimized for local search

      How Brickwork enables better workflows and more features such as appointment booking

      Adding globalization that offers appropriate localization using regional conventions

      Integrations tracks all stages on user side from what ecommerce marketer thinks of it, email and marketing

      From back/store side, systems retail associates or administrators think about (POS, inventory, clienteling)

      Level of lift to implement and manage is minimal due to design and support by Brickwork

      A sweet spot is a global brand with a big footprint

      Why Brickwork is focused specifically on retail

      Is there friction from employees/partners wanting to be able to take client books with them when leaving stores

      Hard’s takeaways from key cities, being from Arizona, small town guy in New York and finding your world there, and rowing for the USA Rowing Team

      How the future of ecommerce is in the rise of virtual reality, augmented reality, and 4D...

      Jean-François Tremblay, ar/vr lead for Valtech and Decathlon joins Marc Raco, Rob Sanchez, and gest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      Varying opinions on AR/VR

      Witnessing the birth of a new platform of computing

      An area of interacting with environment naturally.

      How AR and VR can coexist, they both have a purpose and mission

      Capitalizing on core strengths

      Function before fiction

      Being in an experience, have an emotional experience when you buy, whether real or VR, creates an attachment

      Putting VR in the context of usage of goods, putting you in the moment of use, you decided the destination of the context

      Is 360 video just a stunt, with no real benefit except being able to visit somewhere in VR?

      Describing our incredible VR experience in a camping setting

      Movement in VR is extremely difficult to achieve technically

      Efficient teleportation and movement

      The need for floor space for proper VR experiences , but actually less floor space than actually displaying and deterioration of inventory

      AR/VR integration into ecommerce

      We need to see and feel volume, ecommerce is a flat world, can’t make a 100 % choice based on 2D info

      Clickable video can bring you into VR experience

      Tactile integration potential with VR, haptic feedback

      Adding smells, adding moisture, heat, wind, sounds (4D) to the next level

      Mimicking G-forces/movement, which can impact how much nausea people can feel

      Star Trek, losing the world around him as he played, Pong, when Castle of Wolfenstein created a lasting scare

      An inspiration to culminate work in an on-stage performance experience

      Keeping one’s eyes open

      How a revolution is coming


      The transformation of how influencers enable brands to build and engage consumer relationships...

      Joseph Segarra, Lifestyle Marketing and Promotions at Def Jam Recordings, joins Pavan Bahl and guest hosts Josh Wexler (Co-Founder/CEO at RevCascade) and Bianca Caampued (Co-Founder/Creative Director at Small Girls PR) for MouthMedia Network live audience “Souler Salon” on location at Spring Place in New York. Presented by Souler, the ultimate influencer commerce platform where influencers share and sell the products they love directly to their followers. (Next Souler Salon event is June 26th, 2018, with guest Bobbi Brown.)

      In this episode:



      Wexler shares how Souler enables influencers to share and sell products they love from the brands they represent

      Segarra discusses collaborations/partnerships at Def Jam, streaming and content, how collaboration is contingent on the right product, artist to artist collaborations, and effectively engaging smaller retail shops focused on B-to-C

      Understanding influencer personality, and a personable approach at Small Girls

      How brands are developing a new kind of relationship with consumers, and how Souler decided to give tools normally provided to brands to influencers, as a channel to get to consumers

      Twitch as a platform can create moments between unlikely influencers, known mostly for gamers but have other channels

      Why Spotify lists are everything in the music business for companies like Def Jam

      The convergence of offline and online

      The importance of experiences people want to share, such as a the Def Jam ice cream truck

      Identifying what influence is now

      Why social media platforms are still are highly relevant

      Which matter more---content or numbers?

      The effectiveness of “Stunts” for influencers

      How it can take several years for emerging artists to get full status as influencer

      Pieces of content: is there a formula for creating a “megapost”?

      Analytics and customer profiling

      Launching an influencer campaign and managing budget, especially when based on trade

      Social consciousness, taking risk, cause-based marketing as a consideration

      “Urban Gen-Z mentality”, the need to change the world, and how tools have been weaponized, and their potential to do good



      Photo credits: Charles Beckwith

      What if you could get to know your data, and have easy, frictionless access to KPIs, answers and analytics in a simple and natural way - like a friendly conversation? Could that be a valuable member of your team? Well, that new team-member’s name would be---Aristotle...

      Adrien Schmidt, CEO of Bouquet (artificial intelligence to power intelligent conversations about data, including Aristotle) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      A look into the name “Aristotle”, several “great reasons”, including Aristotle’s tenure as Alexander the Great’s tutor through questions and answers, which worked out well—and how it is all about dialogue and conversations

      Questions and answers more integrated with voice-enabled systems, start asking will this work to say “Hey Aristotle…”

      Another origin of the name comes a vision from more than 30 years ago when Steve Jobs showcased Mac, he said how cool it would be to speak with Aristotle

      Trademarking the name

      How retail is increasingly data-driven

      Actionable information vs. raw data

      Transmitting data back usually in graphical or data base form but via form of voice?

      Also a visual interface is avilable

      One part of answer is text (which can be voiced), and the second part is a chart

      The need for data quickly, frictionless and accuracy (neither happens when humans rush)

      The more knowledgeable one is the more valuable one is for company and coworkers

      And someone can focus on higher-level research or data work instead of the things Aristotle can accomplish

      Bigger transparency offers the ability to ask the right question, attain better accuracy

      Using audio bumpers is on roadmap for the near future

      How Aristotle can be taking initiative to analyze and report

      Proactive member of team

      Calendar integration also in the roadmap

      Need variations and the random factor in answers including different ways of answering and even being jokingly wrong,

      Uses the voice on one’s device (i.e. Siri, Alexa)

      The first connected objects hosted in points of sale, helping retailers and brands to convert new customers in-store with an innovative “Drive to Purchase " mechanism...

      Julien Galtier, Partner and General Manager North-America for The Bubbles Company (a proximity marketing solution platform) joins Rob Sanchez, Marc Raco and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      The origin of the The Bubbles Company name, being from digital a space, used to run a digital agency in France and Canada, and the team decided to explore innovation and tech proximity (location based) marketing -- with tech in beacons, NFC, geo-fencing, and wanting to bring it further to help retailers bring digital into physical stores and venues, and improve consumer experience -- one component was smart charging station beacon/NFC ready and was bubble-shaped

      Operating systems evolving so fast, it is hard for retailer to keep up with it and make sure stores have right technology

      A turn-key solution and way to address tech problems very simply, and once brands are capable of identifying anyone entering store, and interact with that person, what type of interaction will be triggered into their phone or digital screen----an ad or coupon?

      Gamification technology, such as discounts, winning a discount – how it helps not damage brand image, and the consumer is more excited about brand promotion

      The psychology of discounting

      Dealing with legalities of lottery like gamification, given various legal environments depending on geography/country

      How the technical platform not impacted, just the way it was it is executed, to accommodate various legal requirements

      People gaming the system, the company can’t prevent weird people from acting weird, but company can make life difficult, and it is handed in terms of service.

      The Bubbles Company’s expertise is proximity marketing, making sure the given code or game only works at a given store at a given location

      Core value: The Bubbles can close the loop because the consumer is playing on smart phone, so can place a tiny remarketing tag on phone---build three audiences: (1) people who engaged with game, but haven’t gone to end of process, so remarket to them (2) the people who made a purchase but lost, and (3) those who made a purchase and won

      Keeping a conversation going with different kinds of messages depending on experiences

      No app because that’s one of key insights in early years, hardware in store is complicated

      It is more a promotion that has been gamified, instead of a game that has a promotion

      Travel, kids, and early interest in computers, technology and games

      Semantic middleware platform allowing to structure, store, protect, manage and navigate along mass of audio-visual contents mixing media, hierarchized descriptions of contents and associated knowledge...

      Steny Solitude, CEO of Perfect Memory, joins Marc Raco, Rob Sanchez, and guest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.



      Solitude shares why Perfect Memory is important

      Have a channel available to listen to markets to capture and transform message coming from customers, partners etc. to convert into business

      A digital access management system

      Where the idea of Perfect Memory came from, how Solitude observed today every company becoming a kind of media, brands are becoming media brands, capture process and using those assets better, reinventing digital asset management into rich media content

      How managing assets and what makes them accessible that’s unique, today any product needs to be connected to user experience. Now with augmented product info needs a way to collect any information that transforms everything into a rich user experience

      Connect content from user along with the product content

      How Perfect Memory provides upstream service, collecting data and info that will reach the front end, the job is to collect, interpret and make any data available for the user experience

      Value to user, how info for user is such as how to use the product, processing content at back end

      Data can generate additional information, with an AI engine that can transform a “low signal” into something that can be exploited by digital markets

      Improving cross selling of the product, dealing with digital marketing, and a way to take back control for brands

      Recapturing of content or on-the-fly and in the moment, any content produced by influencers is catalogued and then connected to content and product

      The need for a platform that is always connected, as a network effect.

      AI aspects: two branches, machine and deep learning, how to interpret, and semantic (which is an aspect often forgotten)

      Interpreting and then describing in the vocabulary of the business, addressing all the facets of the data, from sound to image processing, and accessing the mood

      An example of ingesting a content form in sports, both a sports path and finance path, needing to narrow what the brand want to access and what want user to pay attention to, which helps to avoid mistakes

      Off the Grid Questions cover moment where human beings re-externalizing their minds, drawing something as a child that showed how different innovation can be the next step, relying on intuition as the most important attribute of a scientist, and being happily content wherever you are

      And, a new era of the sharing of knowledge, and the coming of The Network of Knowledge

      Trade + Taxes: What's Next for the the US and Global Trade, at the 2017 Sourcing Journal Summit…

      Panelists:



      Gail Strickler - President of Global Trade, Brookfield Associates

      Steve Lamar, Executive Vice President, AAFA

      Kimberlie Freund, Senior International Trade Analyst, USITC



       



      About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017



      It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.



      Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.



      With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.



      The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.



      More news and information at SourcingJournal.com

      Bridging the gap between online and offline marketing with interactive data driven experiences with Outernets...

      Sarah Stewart, former Sales Associate for Outernets (transforming windows into interactive digital displays), joins Pavan Bahl and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser.

      In this episode:



      Content that’s more meaningful, instead of static displays, which can interact with displays and get data to push it and optimize content later

      Making displays interactive and fun, such as looking at a display and facial recognition allows objects put on one’s head or face

      Passersby make gestures and the screen can move with them when walking by

      Nano technology that is display agnostic, but uses window-applied film and a projector

      Recording different metrics, but not recording anyone on video or film, engaging for just a second, then engagement and dwell time, and movement, divided by age and gender

      Helping landlords monetize vacant properties

      Connecting with ad agencies, an ad platform and brokering ads, throughout retail,

      QR Codes to drive traffic and engagement, and are QR codes back?

      Allowing consumers to buy straight from the window

      Ads changing based on who it is reading, targeted ads

      How the consumer can control what’s on screen and interact with it control the window display

      Dealing with less obvious genders, why they won’t be offended.

      With mobile integration, the phone is remote control with augmented reality

      Data Analytics + Tech Innovations Shaping the Next Generation of Sourcing, at the 2017 Sourcing Journal Summit…

      Panelists:



      Carlos Moncayo - CEO, Inspector



      Marleen Vogelaar - Founder/CEO, Ziel



      Pano Anthos - Founder/Managing Director, XRC Labs



      Jade Huang - CEO, StyleSage



      Joel Hoff - Director of Consumer Insights, FullBeauty Brands



      Peter Santora - Chief Commercial Officer, SoftWear Automation



       



      About Sourcing Summit 2017: Pain Points + Pivots – October 17, 2017



      It’s no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it’s time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.



      Today’s consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.



      With all this considered, sourcing companies can’t afford to keep doing what they’ve always done.



      The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector’s latest initiatives. Top thought leaders will share key insights, talk about how they’re transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today’s sourcing issues to life.



      More news and information at SourcingJournal.com

      Live audience event at Spring Place on experiential marketing in fashion, psychology, and the need for an industry to evolve...





      Michael Crooks Senior Director of Global Relational Marketing for DVF (a global luxury fashion brand celebrated for its bold and creative approach to color and print, and admired for its sensual femininity) joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Rohan Deuskar (CEO of Stylitics) in front of a live audience at Spring Place in New York City. MouthMedia Network is powered by Sennheiser.

      In this episode:



      Crooks shares how the range of technology and innovation has to be integrated in the right environment in an organic way that makes sense, which is a lot harder than it sounds

      Customer analytics, behavioral clienteling (establishing long-term relationships with key customers based on data about their preferences, behaviors and purchase) in-store and online, and the training that brings that together

      Precognition—when the brain knows what you’re dong before you cognitively know

      How Crooks learned a lot of scientific method in education, and decided not to be a therapist,

      Activations celebrating International Women’s Day – original envisioned as panels around empowerment, and a pop up in san Francisco, partnering with Levis and Google, personalized experience “in charge” of VIP experience, using data of people in the area

      Getting locations to create their own regional events that are regionalized using the same template

      Putting together a training clienteling manual, modifying how to listen for root values, and how to ask for open questions, the right way to do data capture and use analytics

      Making events cohesive, making advancements on personalization and tech, four installations on site

      Partnering with Microsoft for a bespoke interface, to personalize a t-shirt, beanie or tote bag for #INCHARGE

      Samsung mixed-reality headsets, with a presentation of a fashion show like a see-now-buy now enhanced reality

      Custom video booth to tell what it felt like for a woman to say what it feels like to be “in charge”, and a custom photo booth to emulate the famous Diane von Furstenberg cube photo

      And audio of a panel playing out onto the street

      How stimulating different senses impacts you psychologically, creating immersion by a combo of a variety of sense stimulation

      Fashion is in such a state of change it is forcing action, evolution is necessary for any company to survive

      Avoiding problems, when tech doesn’t work it ruins the experience, worse than status quo

      Always organizing to core values as a brand, and then what elements will organically enhance the experience, reactive model might not work unless you think through the balance of all the elements

      How the company think sabout at employee and people coming in contact with consumers

      Overcoming language barriers, and how data capture helps communications

      Off the Grid Questions cover super villain powers, “mindcasting” other people, what’s Crooks and what’s performative, MMA, and music

      Outside In: Tapping other industries for innovation + transformation, at the 2017 Sourcing Journal Summit...

      Panelists:



      John Thorbeck, Chairman, Chainge Capital, LLC



      Mike Dennison, , President of Consumer Technologies Group, FLEX



      Kate McShane, Managing Director, Citi Research



      About Sourcing Summit 2017: Pain Points + Pivots - October 17, 2017



      It's no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it's time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.



      Today's consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.



      With all this considered, sourcing companies can't afford to keep doing what they've always done.



      The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector's latest initiatives. Top thought leaders will share key insights, talk about how they're transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today's sourcing issues to life.



      More news and information at SourcingJournal.com

      Online payment method that allows you to pay for your online purchases after receiving them with Afterpay...

      Nick Molnar, co-founder and CEO of Afterpay Holdings Ltd (allows you to enjoy your shopping now and pay it off in 4 fortnightly interest free installments) joins Pavan Bahl and guest host Paul Greenberg (NORA Network – Episode 213) at NRF Big Show. MouthMedia Network is powered by Sennheiser.

      In this episode:



      How Afterpay processes payments for 25% of all payments to retailers coming online in Australia

      How Afterpay came about, and Molnar came from a retail background, with his family in jewelry, a neighbor was running one of biggest investment funds in company, they partnered, and it was like fate coming together

      The customer pays installments without a financing fee, retailers are charged a small fee, Afterpay pays the retailer next day and takes on all the risk

      The average order value of $150 (every day transactions), how Millennials use debit cards more and more in the new age of budgeting tools

      A focus on fashion, beauty, toys, etc.

      NORA Network is here to showcase successes

      Value has been driven by Afterpay partnering with some of the biggest retailers in Australia such as Sephora

      How the psychology is wanting to feel better about buying apparel, a par of shoes, etc.After pay charges 4-6% depending on volume, the company is 18 months old, and what they’ve seen that is incremental growth

      Conversion is very strong up as much as 20%, often generating additional purchases

      How Afterpay is a payment processor with a cult like following

      Getting customers to advocate for retailers to accept Afterpay, now second behind Google in generating traffic for retailers in Australia

      Helping American retailers in America

      Afterpay’s 250 people in Australia

      Fashion history is about more than just pretty clothes...

      We have a special treat for you ---a peek into a new show that we love, and think you’ll love.



      We all know that Fashion history is about more than just pretty clothes.



      But did you know that Cardigan and Leotard were men before they were garments?



      Or that denim is actually named after the city of Nimes in France? Jeans after Genoa Italy?



      Have you ever wondered just who the real people were behind your favorite brands such as Louis Vuitton and Lanvin?



      With over 7 billion people in the world, we all have one thing in common. Everyday we all get DRESSED.



      We think you should join fashion historians April Calahan and Cassidy Zachary each week while they explore the who, what, when of why we wear.



      So, take it from us at Fashion Is Your Business----listen to DRESSED every week on Apple Podcasts or wherever you get your podcasts!



      And now, enjoy a full episode of DRESSED! This episode explores how the body type considered ideal shifts over time, and we speak with fashion historian Emma McClendon about her current exhibition The Body: Fashion and Physique.

      Bios:

      April Calahan is a Special Collections Associate and Curator of Manuscript Collections at the Fashion Institute of Technology, where she also serves as an instructor in the History of Art department. April has lectured on the history of fashion at Dallas Museum of Art, Los Angeles County Museum of Art, Parsons School of Design, Yale University and has been a repeat guest on the podcast Stuff You Missed in History Class. She is the author of Fashion Plates: 150 Years of Style (Yale University Press, 2015) and the co-author of Fashion and the Art of Pochoir (Thames & Hudson, 2015). Forthcoming works include “Tina Leser: Global Vision” in The Hidden History of American Fashion: Rediscovering 20th-century Women Designers (Bloomsbury, December 2017). April is a founding board member of the New York-based Fashion Studies Alliance.



      Cassidy Zachary is a fashion historian and author who lives in Albuquerque, New Mexico where she also works in film and TV as a costumer and costume designer. Cassidy’s work on fashion history can be found in numerous publications including the book Fashion and the Art of Pochoir (Thames & Hudson, 2015), co-authored with April Calahan. In addition to having lectured nationally at the Costume Society of America and the Los Angeles County Museum of Art, she is the founder of the popular fashion history blog and Instagram The Art of Dress, which has more than 150,000 followers.

      Sourcing trends and what the apparel sector should learn from both traditional and retail startups, at the 2017 Sourcing Journal Summit...

      Panelists:



      Mark Rose, SVP, American Eagle Outfitters



      Liz Hershfield, Chief Supply Chain Offer, Bonobos



      Bill McRaith, Chief Supply Chain Offer, PVH



      Bjorn Bengtsson, Chief Merchandising officer, UNTUCKit



       



      About Sourcing Summit 2017: Pain Points + Pivots - October 17, 2017



      It's no longer news that sourcing is facing uncertain times or that retail is evolving faster than most companies can adapt. So now it's time to talk about which points along the supply chain are causing the most pain and how to pivot and move forward.



      Today's consumers are all but easy to please, Amazon is testing drones that can deliver product in as little as 13 minutes and though most things trade have been verbally upended, nothing concrete has yet been settled or confirmed.



      With all this considered, sourcing companies can't afford to keep doing what they've always done.



      The Sourcing Journal Summit is the most exclusive gathering of supply chain executives leading the sector's latest initiatives. Top thought leaders will share key insights, talk about how they're transitioning in this altered landscape and discuss the kinds of pivots and plans that will keep bankruptcy at bay—all through keynotes and interactive panel discussions designed to bring today's sourcing issues to life.



      More news and information at SourcingJournal.com


      Enterprise mobile applications that build customer and community relationships while creating value...

      Adam Vogel, CEO of Memeni (Memeni builds enterprise mobile applications which create deeper more meaningful relationships with audience/customers, collect data, deliver value and content that’s appropriate) joins Pavan Bahl, Rob Sanchez and guest host Brian Laney [VP of Sales for Alert Tech [Episode 097]) on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is powered by Sennheiser.

      In this episode:



      How value has to be given such as a financial incentive, exclusive content or networking

      Some brands are paying for customer engagement

      Use case of a shopping mall with 10k people/day walking in, then they walk out – now they use an app for incentive in the mall, and retailers and the mall understand who the user is, and stores post content relevant to those users

      How Memeni appeals most to multi-product and multi-brand

      Memeni learned how important it is to keep community managers active and not stagnant

      How Memeni recently invested more in the management tool to provide more value, including a bot that allows keeping content fresh with a reminder, and responses to posts and comments

      How Memeni built the entire platform from ground up

      A lot of enterprises have a dream vision app in mind, and Memeni is 95% of that, so they work with them for APIs or custom dev work to integrate

      The key metrics Memeni looks at

      Other relevant community use cases such as co-working spaces, apartment complexes, closed communities, internal employee communities

      Why stamina is needed in startup businesses, the importance of small successes and the how the right conversations help

      When Fogel was involved in creating a co-working space for musicians and his team used that to secure a loan to start the business

      A platform that puts Digital Content, Commerce and Marketing in one screen, using artificial intelligence to personalize commerce experiences with minimal effort, and easily personalizing content and experiences...

      Jeff Cheal (Product Evangelist, Director - Personalization, Campaign and Analytics Strategy) and Dominic Citino (Vice President, North American Partner Development) for Episerver join Rob Sanchez and Marc Raco on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      How Episerver “leads the way in unifying commerce and content in one platform, and delivers personalized marketing and commerce campaigns everywhere”

      How the best features and value-adds can get lost in the mix, and Episerver educates on products like personalization

      Saying more good things about good products that usually get list in the mix

      Episerver marketers looking for better and easier to use tools

      The current state of the customer, and why the key word is “seamless”

      Making online experience just like the in store experience, giving average everyday marketer tools to do that more simply

      Best integrations, and seeking to see what online shopping drives to in store

      Empowering marketers, leveling the playing field, helping them telling better stories

      When companies are dealing with the complexity of navigating changes with previous existing services/partners, and how an integrated approach means they never have to have those conversations

      Rarely is the full Episerver service bought and implemented for everything on day one, and being pragmatic about integration

      The growth and predominance the democratization the cloud provides

      Talking to clients about outcomes

      Why a cloud based CMS allows a company to spin up new sites quickly

      How Episerver is working as a true partner with clients, unlocking the most value out of it for their business, providing education, helping people finding the easiest way to start quickly with accelerator packages, including some consulting and group settings, A/B testing etc.

      Personal questions cover The Wiggles, tchotchkes from every airport, saving the big piece of meat for dad, a focus on family meals together, and so much cheese and pasta at every meal

      360 degree video tours using VR and AR technology that films and processes web-based virtual reality in real time, via autonomous mobile supercomputers…

      360 degree video tours is a service that is important for consumer convenience, allowing consumers to browse actively for all products but for the biggest purchase of their lives they typically make, but in the past they haven’t had the same digital access availble. To let them get the guided tour of spaces it can save time and money for all involved, plus offer convenience for the consumer.



      Bryan Colin, CEO of VirtualApt (360 degree video tours via autonomous robots) joins Marc Raco and Rob Sanchez on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      Colin discusses this service as nice to have vs. need to have

      How some companies need to connect digital with in-store, spend more time on site, add traffic, sometimes pictures don’t do a product or environment justice

      VirtualApt’s primary business is guided tour for real estate

      The value prop comes from the fact that great sales result from when you have people in the physical store, but not as much when they can’t come in

      Showing real items in a real store and then people choose what they want to see or hear about, whatever the brand is excited to share

      Re-creating the best showroom experience as an online experience in the language, device, and time of choice

      How VirtualApt invented a way to walk through the store without blurring or parallax or instability that makes people nauseous

      How the full production team is built in the robot, and the ability to be able to control the experience externally

      Keeping the robot at a constant pace, making sure it is the how client wants the experience to be perceives and consumed

      How the robot navigates indoors vs. outdoors, flat vs. levels

      Luxury retailers as a primary target client

      Depth ability, zooming in an out, filming above 4K, downgrading to max device can handle (i.e. HD on iPhone)

      Autonomous robots are similar in programming to self driving cars, after mapping out space to great detail and the exact path you want the robot to go

      The imagining of the ability to virtually walk into stores as an extension of Google Street View, and other possible partnerships

      How this tells people about other items they might not have been interested in or seeking

      The impact of how a business can expand internationally using VirtualApt, clickable purchases through video

      The ability to visit places multiple times a year without having to go there and promote the stores within (i.e. Disneyland)

      Creating challenges within the experience– anyone who found a link “Easter Egg” hunt, gamifying

      How real estate virtual tours don’t interfere with listing brokers, actually saving time and amplifying the number of people looking

      Obvious applications in in travel and hospitality

      The wow of baseball, and being singularly focused

      Gamification in schools

      Brand marketing strategy...

      Babba (Canales) Rivera, Founder of BY BABBA (a brand marketing agency) joins - Pavan Bahl and special guest co-host Brianne Kimmel, GTM (Growth, Marketing Strategy, Audience & Industry) at Zendesk in front of a live audience at Sennheiser’s new San Francisco retail store at 278 Post Street. MouthMedia Network is powered by Sennheiser, The Future of Audio.





      In this episode:



      Rivera discusses her work with Uber and Away Luggage, as founder of the agency BY BABBA, a next-gen brand marketing agency, and about her new last name (personal brand) shared with her new husband

      How until recently marketing was focused on branding and product marketing, and the rise of performance marketing, particularly direct-to-consumer for tangible and digital brands

      The focus for brands on talking about their brand story of amazing company-building, hiring and treating employees well

      The balance between performance and brand marketing, how they should be separate budgets and efforts

      How marketing of features is not ideal as they are easy to copy, but the brand story is beyond functionality, brand is personality, and the impact of knowing the why

      No one-size-fits-all in marketing strategy

      Some brands rely on hitting functionality, and other brands (such as in fashion) have a lot of creative resources and talent within and have more competition

      What does performance marketing mean?

      Engaging with customers, asking questions, user-generated content that aligns with the message one is trying to achieve

      How big brands are doing it right, such as a lot of big brands are building innovation teams and incubators and accelerators

      Launching Uber (Black) in Sweden, and how they didn’t have focus on brand

      Brand plus performance marketing, user acquisition, easy to get traffic

      Early days for tech companies are all about hyper growth at expense of brand,

      Facebook vs. Instagram

      The early stage of Uber, looking at how the unfair advantage was private driver experience, built early adopters via first ride for free, and then later focusing on it being the same price as a taxi

      The number of collaborations with Away Luggage, choosing a direction with brand partnerships, especially with physical products, by leveraging more established brands

      Looking at how brands can benefit from Rivera’s toolkit, giving back to brand on a personal note offering intros to help solve problems, and how this has created friends in fashion industry as a result

      Strategies on starting a meeting with a specific result in mind, getting curious about high- level thoughts on things the other parties are doing

      Adding tech to help with storytelling and amplifying presence with Rag and Bone at a very integral moment

      Fashion Week: most people really excited are not invited, wanting to change that led to providing access to the Rag and Bone show to anyone without being an insider, with the goal being impressions and being a part of the conversation

      Understanding overall brand impressions and sentiment are important, tools understanding sarcasm, People need to engage with brands when they want, on the channel they want.

      When a startup feels traction, what kinds of systems to put in place for performance marketing to make decisions in a fluid way

      How a brand can look at quantifying customer interactions

      How in-store environment is shaping ecommerce, how both ends drive each other, and a validation point is to not underestimate how emotionally driven consumers are with something looking like a real store

      Micro vs. macro influencers, and where relationships fit into marketing, and deeper connections with female founders

      And how most desired clients are Millennial-centric direct to consumer brands


      Cryptocurrency consulting and education...

      Jonathan Hamel, the founder of Académie Bitcoin, a Montreal-based cryptocurrency consulting firm, joins Pavan Bahl, Rob Sanchez, and guest host Brian Laney (VP of Sales at Alert Tech) on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser.

      In this episode:



      Hamel reveals how he worked in the mobile payment sector, got interested in cryptocurrency in 2012-13 and into the Bitcoin and blockchain scene in Montreal, and how there is no formal education in cryptocurrency

      Laney shares a hard luck story, which leads to a larger conversation and understanding on how one is able to transfer value, and the only failsafe protection in cryptocurrency is one private key.

      The proper ways to save funds, and how wallet technology has evolved

      The ability to export private keying via pneumonic

      How crytpocurrency may not actually be a currency, or a transaction for speculation, because it doesn’t have a fixed value so it can’t be traded one-to-one, and therefore is a commodity

      The potential for custom crypto tokens, unburdening currency to be more manageable and creative, opening up possibilities

      A great example of blockchain in diamonds, as they can be recut and still have value

      A supply chain use case

      Building applications that are censorship resistant, i.e. flight cancellation insurance

      How blockchain allows automatic processing of policies and payments without trusting a third party

      Return fraud, and how luxury brands have a counterfeiting problem

      All the opportunities of the early Internet, and how the Internet allows the small guys to compete with the big guys

      The Three Musketeers, and Kodak’s recent rebirth returns to an original ethos

      Eco-friendly and vegan products from Australia...

      Julie Mathers, Founder and CEO of Flora and Fauna, Australia's largest cruelty free & vegan shop with exclusive eco friendly products, joins Pavan Bahl, Marc Raco, and guest host and Kelly Stickel (CEO of Remodista) at Shoptalk Europe in Copenhagen. Powered by Sennheiser.



      Mathers reveals how her company offers all natural and vegan products, from skin care to fashion, and how essentially they “sell life”, Flora and Fauna’s 3.5k SKUs with many brands, and its private label brand Green and Kind

      In this episode:



      Flora and Fauna is vegan and cruelty free, with a goal to change the way people shop

      Vegan and cruelty free can be polarizing Flora and Fauna is subtle about it, so it is important to get customers in the door before focusing on that.

      Brands are turning more and more to eco-friendly, how is affecting them, not being able to produce enough products as soon as consumers are educated, and how a full generation is thinking about this

      Requirements to be a brand on Flora and Fauna – vegan products, cruelty free down to fiber levels

      Considering packaging supplies

      Is Flora and Fauna in a position as a thought leader, and could they offer certifications

      Flora and Fauna’s business is from 80% Australians and New Zealanders, which for them is big market, due to marketing efforts

      A huge move---consumers can now request less packaging, as something that makes social and financial sense to the company

      Handwritten notes as part of entire relationship with consumer base

      How the warehouse is hub of the business, meetings are in the warehouse which is the touchpoint of the business, the warehouse is light and bright, located in the outback with beautiful view (plus, a chocolate tasting, and having fun)

      How the handwritten notes started, people are wanting to receive a box of delight, and Mathers wanted deliveries to be memorable

      International growth is future of the company, a priority for 2018, and focusing on English speaking countries

      Flora and Fauna has signed up with delivery provider who can deliver pretty much next day, even overseas, and how Flora and Fauna wants to partner with same customer service rigor as them

      Rising above the noise of companies in the same space

      People are not searching for products as much as problem

      The role of social media in marketing, and targeted micro-influencers

      An ecofriendly Wheel of Grid Destiny spins for Off the Grid Questions, covering the inspiration for being social conscious in the world, how Mathers turned vegetarian at 16 years old, when she was building solar cookers in Spain, being surrounded by and rescuing animals, and selfless and mindful superpowers. Plus, an invite to share thoughts on focusing on positive change…

      When you think of digital agencies you think of marketing and media. But what about a digital agency that puts technology first?

      Rebekah Lundberg (Marketing Director, North America) and Sara Berenice (Chief of Staff) for Valtech (a global digital agency focused on business transformation) joins Pavan Bahl and Rob Sanchez on location at Valtech’s Innovation Lab during NRF 2018 in New York. Powered by Sennheiser.

      In this episode:





      How Valtech started in 1993 in France, came to US a few years later, and now in 30 cities on 5 continents

      How Valtech believes in experimenting and tinkering before rolling things out, and how the Innovation Lab allows people to see and feel products and consider possibilities

      Why Valtech likes to collaborate with startups, help beakthroughs in ideas happen, design thinking -- trying, failing, learning, and restart

      Staying embedded in startups, bringing them into Valtech’s universe, showing how the startups can be relevant to clients, and pushing clients to adopt design thinking methodology

      Valtech is a 16,000 company wide organization

      Providing an experience for NRF attendees to come to the Innovation Lab and how that developed

      Facilitating people from all over the world in one space

      Helping to spot interesting technologies to bring in

      The focus at NRF as “Omnichannel 3.0”

      Virtual reality and in-store space Innovations of companies including Decathlon, Brickwork, and Perch

      How virtual reality should be used in-store, not to replace a store, to make the in store experience more immersive

      Working with L’Oreal

      How Valtech is a tech incubator, but not just that.

      Working with big clients, and how the presence of Valtech in many countries and being present in many countries allows for collaboration there

      Travel with and without a strict itinerary

      Detecting what’s inside millions of untagged images shared on social media for fashion & luxury houses to measure product trends & know clients better...

      Charlotte Fanneau, Product Marketing Manager for Heuritech (AI that empowers fashion e-retailers to bridge the gap between social and commerce with cutting-edge deep learning technology), joins Pavan Bahl, Marc Raco, and Ilan Tito at Shoptalk Europe in Copenhagen. Powered by Sennheiser.

      In this episode:



      The journey of getting in the door as a new quantity in geographical areas until Heuritech is more known

      Instead of a data API, how Heuritech worked in building the best product plug and play for teams, fitting the daily needs of brands

      How Heuritech was created by two PhDs in machine learning, they dove into fashion industry because of so many images

      Knowing what mattered in those pictures, training the model to detect many type of details, and recognize products from specific brands, especially luxury bags

      Then training the machine to recognize that element in any new image, then scale it in social media

      Heuritech’s strength in detecting specific SKU for brands

      From hours to a few days to pull many SKUs and training machines against images already on Internet, or even coordinate photo shoots for new products launching

      Tracking metrics, the number of times seeing specific products in images

      How Heuritech’s tech is good for metrics companies and niche influencers

      Tracking all luxury, analyzing that and selling to specific clients who are not necessarily luxury, identifying what trends are, and selling that data back

      Forward thinkers with luxury brands, helping the rest of the world to take more risks with data to back intuitions

      Getting past hesitations based on past experiences brands have had

      Because visual search has not been very good until now, how it is easy to show brands that they can succeed, which solves issue of brands not identifying products in social media images, as they can now be identified, and being able to funnel into intelligent content

      The possibility of identifying products and brands in video, but the data challenges before employing a strategy

      The many possibilities, collaboration with LOUIS VUITTON

      Source material to identify the items and referencable with various body types, ways clothing is draping, and the need to build a reference system

      The goal to be key partner with fashion and luxury specialists

      Revealing and helping people grow what they’re good at, contrasting fashion between Copenhagen and Paris, and electric drums and singing

      Mobile-based retail checkout system...

      One of the biggest for brick and mortar retail is the line to check out, which can result in lost and limited sales and substantial additional expense just to make the transactions happen. SkipQ has created a solution with a self checkout mobile solution to enable payments on-the-go and reduce waiting time for customers. SkipQ: love shopping, hate queueing.



      Maciej Trybilo (Founder/Director) and Marco Di Pietro (Advisor) of SkipQ join Pavan Bahl, Marc Raco and Ilan Tito at Shoptalk Europe in Copenhagen. Powered by Sennheiser.

      In this episode:





      How the SkipQ founding team considered what the worst thing about the shopping experience is and wanted to solve it

      How a consumer can walk in with the SkipQ app, buy merchandise on the app, and walk out without talking to anyone if they want to

      Dealing with sensors that are attached to apparel and bags, d proposing a switch to soft tags and RFID to work with SkipQ

      Di Pietro’s 25 years in factories and fashion operations/logistics, and advancing the industry as a pioneer in that space

      The increasing willingness of people to adopt technology

      How the whole in-store experience needs to be rethought.

      Why Shoptalk is a good opportunity for retailers

      Taking friction out of the retail store experience for the consumer, and the store has different meaning

      Resources can be re-allocated, staff can help customers through the journey instead of checking people out

      SkipQ allows any retailer to be like an “Amazon Go” concept in practice

      Layering in loyalty programs, and layering in insights and the potential for new insights

      Additional value in lunchtimes, hotels, and avoiding shopping bottlenecks

      How SkipQ can offer an pportunity for upsell, and an opportunity to create layers

      Magical consumer experiences, and making retail magical and a surprise

      The most Danish Danish

      The value of gathering ideas from others by talking with them

      The Levi’s Commuter x Google Jacquard jacket is the first of its kind – a commercially ready piece of wearable tech that’s both fashionable and washable.



      But more than that, it’s one of the only “devices” out there aiming to tackle the idea of obsolescence, Paul Dillinger, VP of global product innovation at Levi’s, says in an episode of "TheCurrent Innovators" podcast with host Liz Bacelar.



      The jacket itself is designed for urban cyclists, or as Dillinger refers to it, “for people who live in the city and need to get around”. It’s based on the existing Levi’s Commuter Trucker jacket, but embedded with technology in the sleeve in order for it to operate a number of useful functionalities for wearers. It launched to the public in September 2017 for $350 in stores and online.



      “It’s a classical denim trucker jacket that is designed to make an urban cyclist’s life a little safer, a little lighter, a little better. To that we’ve then added about 15 rows of capacitive yarn in the left cuff, that forms an area that is capable to be touched.”



      Users can tap or swipe in that spot to then control various utilities including playing music, getting GPS directions, answering or rejecting calls and more. It is connected via Bluetooth to your phone to do so.



      The key, according to Dillinger, was about making it still feel like a fashion item. “(The jacket) had to feel like a Levi’s product not a piece of Google technology,” he says. But it had to function to the same level of a Google technology too. We had to take a lot of time to weave it in so that it was working but not visible, trying to make it look and feel right.”



      The aim now is to constantly improve on that functionality to make it increasingly more useful to the user too. “The spring [update] of this product won’t be a new object, it will be new abilities. We built digital platforms so that the jacket never gets obsolete,” Dillinger explains.



      In partnership with Google, the team studies user behaviour data to gain indications of how they should be improving.



      That approach is a marked difference for the two industries involved. Tech is usually designed to be replaced. It’s the reason we all upgrade our iPhones. By comparison, in fashion – despite the shift towards disposable clothing at the cheaper end of the market – the ideal is for longevity. Denim from Levi’s frequently falls into that latter category.



      “The challenge is to make it something that people will want to wear, and something that is more like a platform, that can improve itself,” Dillinger notes.



      This is a jacket that’s essentially a piece of software more than hardware then, with upgrades that install automatically. “We started selling in September. By the holidays the users got a notification on their app saying, your jacket just got better, we have capabilities that are improved,” he adds.



      “We’re giving people a reason to keep a garment longer, not less, and we’re giving them an improved version of something they already know. So rather than giving you the bad feeling of something going out of fashion, we’re giving you the opposite feeling by improving over time what you already bought.”

      Cost-effective, large output image solution, for on-figure apparel...

      Jannis Koehn, CEO of Looklet (a Swedish company which combines high quality dynamic images in a simple and scalable process, perfectly suited for the new world of online fashion) joins Marc Raco, Pavan Bahl, and Ilan Tito at Shoptalk Europe in Copenhagen. Powered by Sennheiser.

      A green studio, a production line for fashion photos, and perfecting color and lighting

      Koehn discusses how the company started a different business model, starting as an online community with 700k teenage users worldwide, mix and match outfits and style and share. The green studio in Looklet, how it is all computer controlled, with a fixed camera, no LED lights because it doesn’t look like real fashion photo with LEDs, an installed computer for dependable process, and high productivity scaled production. Built for industrial production in fashion space. Creativity plus efficiency. And the ability to install in warehouses of large retailers also. Provides a production line for fashion photos. How Looklet processes every image, not having to style mannequins over and over, deconstructing fashion images and reconstructing as needed, with a catalogue of model images, paying buyout models who become a part of the product. Color and light are a critical part of the process. Thinking both from retailers and consumer POV. Highest color accuracy possible is critical to minimize returns.

      Value proposition, personalization possibilities, and changing from a core competency

      Why it’s not just about cost savings, time to market, and flexibility in styling, and location simplicity. Seeing different models depending on who you are, reassembling images in real time, creating hundreds of thousands of versions of images. The impact on model buyout prices as the industry is threatened by this technology. Why the exciting use case is personalization, enabling the building of looks on a personal level, appealing to the individual. How to get there from where Looklet is now, and dealing with the decision makers who feel it is tough to let go of a core competency. And the implications of this tech if AI-powered. Customized images sell better than one size fits all.

      Neutral models, child and plus size, and sand cakes

      The ability to make suggestions on how to wear merchandise. Avoiding neutral models in order to not interfere with multi-brand identities, paying attention to not contrasting or matching the known models attached to a brand. How an image can change depending on time of day you shop, outfit should change, and where the wide market for these services are. Considerations for child and big/tall/plus -- and are animals on the road map? Off the Grid Questions cover selling sand cakes to pancakes, eating “polses”, being in solitude, pristine, intact nature, and creating music.

      Daily outfit recommendations app...

      Blake Smith, Founder/CEO of Cladwell (a clothing company that doesn't sell clothing, with an app that allows you to get daily outfit recommendations, track your outfits, discover the right items, and buy fewer things, all without taking a single photo) joins Pavan Bahl, Marc Raco and Rob Sanchez in the MouthMedia Network studios powered by Sennheiser.

      Fashion vs. humanity, too much clothing but not enough to wear, and a clothing fiduciary

      Smith discusses that most of fashion industry is focused on the moment you purchase. Humanity focuses on when you wear the apparel. Cladwell algorithmically captures your clothing and recommends what to wear for variety, weather, occasion and more. Then make recommendations, with the theme being too much clothing and nothing to wear. Why one can’t shop one’s way out of the problem of having too much clothing and nothing to wear. The monthly subscription, playing a “clothing fiduciary”, how Cladwell curated some 10,000 items that are similar to what people have in their closets, and segmenting people.

      Strategy, buying patterns, a role as a product leader

      Cladwell’s capsules, and intriguing capsule names, how they came out of the 500 Startups accelerator and raised $1.5M seed round, accost of acquisition lower than lifetime value, why Smith is not hot on affiliates, and the worst thing to hear when selling. A bet that is hedging the growth of the fashion industry, the trend of white glove services who come to home to go through closets and up cycles clothing and makes suggestions. Cladwell as a product leader not customer service or price leader---but they can all coexist in ecosystem. A mission of growth vs. acquisition, producing content for other brands who share it.

      Sustainability, Beavis and Butthead, and exploring the world via books

      The impact on sustainability, and solutions of not buying clothes you wont wear, getting rid of clothes, facilitating clothing swaps. Off the Grid Questions cover the biggest at 7 years old involving “Beavis and Butthead” and a big confession, resulting in a foundational value of being up front, exploring the world through books, home schooling, “Uncle Tom’s Cabin”, and a “Game of Thrones” final thought.

      The most influential body in Australian retail, connecting retailers, service providers, markets and customers to accelerate learning and business growth...

      Paul Greenberg, Founder of The NORA Network (an influential business network providing a fresh outlook and a balanced, optimistic view of New Retail in Australia), and member of The Forum of International Retail Association Executives, joins Pavan Bahl, Marc Raco, and Ilan Tito at Shoptalk Europe in Copenhagen, Denmark. Powered by Sennheiser.

      A network that connects, brand not channel, and vintage guitars

      Greenberg describes NORA Network as the network that connects new retail and technology, how customers shop by brand and not by channel, and the changes to the voice of new retail. He mentions founding DealsDirect, Australia’s first online department store, and how he used to sell vintage guitars on eBay. Business network NORA’s size and impact, building to 7,500 members over 4.5 years, and Greenberg’s nickname as the grandfather of online retails.

      Solid market and great springboard into Asia, helping innovations, and digital safaris

      The retail environment in Australia, as a solid market and great springboard into Asia, and a middle stop between established markets and the massive Asian market. How NORA Network is helping innovations like SalesForce to come into Australia, and the twice monthly, short form, high impact events that work very well to bring enablers and participants around the table for candid conversations, and “digital safaris”, webinars. The state of the venture side of things in Australia, Afterpay, the sweet spot between digital and physical (“phygital”), and a corporate retail tech accelerator program called Slingshot.

      Slingshot, going global, and that distance

      Accelerator models, Slingshot’s unique model including a small group of corporates with big dollars, tech innovators to solve problems and fight for the money, with equity interests in companies, and several examples of successes. How NORA supports and encouraging young entrepreneurs to go global, how the distance might stifle growth for companies, and how it has changed.



      Why why NORA changed it’s name to get with the reality of the times. “Retail has always been detail”, so many things from RFID to supply chain as examples of what is exciting for the future. And Off the Grid Questions cover most unexpected travel destination disconnecting with expectations, New Caledonia, Africa, the warm Berg Wind as an earliest memory, a frustrated blues player, the biggest rock star moment, and adding guitar into public speaking.

      Moving young people and new born companies to move into a digital way of thinking...

      Marzia Giuditta Anelli, Accelerator & Open Innovation Project Manager for ‎H-FARM in Venice (an innovation platform that supports the creation of new business models and the digital transformation and education of young people and Italian), joins Pavan Bahl and Marc Raco at Shoptalk Europe in Copenhagen. Powered by Sennheiser.

      Creating impact, startups, and education

      Giuditta Anelli discusses how H-FARM is aiming to create impact by creating a tech hub, with a focus on startups, corporate digital transformation, and education in pre-k to high school, then Bachelor and Master studies.

      Innovation, accelerators, and ambition

      Looking at the open innovation part of H-FARM, looking for innovation outside the gates and inside. Why they are working more and more with industry accelerators and corporate accelerators, hoping to someday invest in students’ companies, Depop as a success story, relying on network for recruiting and for students building a brand, inviting families on campus and they fall in love. Thinking about the future, how ambition is guiding them, and creating more and more impact on the territory.

      Discovery, speaking up, and participating in public life

      Off the Grid Questions cover the first thing Giuditta Anelli remembered learning, and her first discovery, learning in the early years and how to speak up and say something, and believing in participation in public life.

      Managing data and communication with techpacks for design and production in fashion...

      Sayam Kochar, CMO and Co-Founder of Techpacker (a simple and fast tool for fashion designers to develop faster, track all styles, work together with factories and convert everything to a tech pack) joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at Sourcing by Coterie. Powered by Sennheiser.

      Serving a need, growing from an open system, and a “bible of design"

      Kochar discusses Techpacker’s web platform tool to create quality tech packs and synchronize with lightweight PLM infrastructures to manage entire data for production line, development and team. How the team, including his brother, came from fashion backgrounds, and how nothing else was out there to serve the needs. How Techpacker can provide in more “lightway” manner those services in a seamless way, how it is easy to upgrade, boasting about 14,000 users who have tried system to date including the initial open system. Kochar describes the significant R & D since then, and efforts to make communication easier, how they figured out what was causing time delays in production and design cycles, how a tech pack is a bible of design, and a “card” is individual element of style, with each card able to have the entire communication.

      Integration, transparency, and Due Dates

      How Techpacker’s platform has room to plug in third party software and apps, with a mission to provide good a tech pack making tool. Product development is an ongoing cycle, the goal to integrate with other apps and connect with anything, integration of APIs into other platforms, and how Techpacker is looking to integrate with Shopify for an added level of transparency into supply chains. Integrating into process flow, how tech packs can be read by a manufacturer, and how the format must be factory approved. A new feature called Due Dates that alerts a team by both email and in the Techpacker system for due dates for certain components.

      A shared library, schools and marketing, and Bollywood movies

      How the factory is providing the data a designer would normally have to input manually, via cards and shared library, allowing you also to answer a question on what a factory is good at. How Techpacker is monetizing and is a SaaS model with three tiers, from creation to scaling up a business. Integrating schools into the process, with a focus on value content and sharing, and thinking about connected devices and circuitry in fabric as an opportunity. A round of personal questions cover maintaining communication while traveling and staying connected in a meaningful way, embracing local languages, and Bollywood movies.

      A special holiday message of thanks and warm wishes from hosts Marc, Pavan and Rob of Fashion Is Your Business podcast. Happy Holidays!


      Big picture global macro patterns and behaviors, with Sheryl Connelly...

      Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company, talks with MouthMedia Network President Pavan Bahl about the insights and implications of the 2018 Ford Trends Report. Recorded at the MouthMedia Network studios, powered by Sennheiser. Read the 2018 Ford Trends Report here.

      Data for all, giving younger people purpose, and seeking solutions

      Connelly reveals how the report previously was kept proprietary and inside Ford, but now it is cascading it widely, as it is functionally agnostic. The brief is that the more it was shared that Ford received more insights. She discusses how trust is a trend that can’t be overestimated. She reviews the personal note to the reader, and how disorientation, disparity, and inequities cannot be ignored anymore, that people want to explore them and look for solutions and how the world is committed to looking for solutions. Being thoughtful in how to engage young people to give them purpose, working in emerging markets, endeavoring to be sure Ford is meaning the same thing around the world, elevating to truly a global space. How the whole landscape of automotive industry is evolving, and Ford is playing a leadership role.

      An activist awakening, mental and physical health, and the Ford Hub

      Uncertainty and confusion globally, an activist awakening, discovering the degree of intolerance of opposing viewpoints, and the understanding of the impact of individual actions on change. When thinking about solutions, whether women can feel safe and have accessible options, a societal cultural shift, how mental well being goes along with physical health, creating a culture of curiosity that opens the door for innovation, the impact of sleep on health and weight loss, disconnecting from work in order to grow and explore, and mending the mind. Retail, and pop up retailers such as Story, offers evolution in use case and agile experiences. And the Ford Hub brand experience in the World Trade Center Oculus in New York City.

      Managing data, autonomous vehicles, and the changing family

      How the younger generation doesn’t care about giving personal information, and how brands can be distinguished by how they act as stewards of info. Autonomous driving features/autonomous vehicles, how we are already driving a semiautonomous vehicle, so the building blocks are already there. Bringing autonomous vehicles widely into reality will be partly dependent on legal, municipal, and other influencers, and how with this comes a greater level of responsibility for Ford. In 2021, when Ford brings its first autonomous vehicles to the streets, will they be ride hailing and package delivery vehicles? Ford is “all in” with major investment and commitment, and it is something definitely coming. What it looks like offers various possibilities, addressing concerns of jobs going away. In the past the biggest fear with automation was what we'd do with our leisure time, but that didn’t happen. A lot of data in the "singled out" section—a lot of data on what average family means, for first time in America’s history there are more single people than married. Yet people maintain that single people are treated differently, and the definition of the nuclear family has changed. What kind of vehicles does that now mean, understanding how shifts might change affects how and where production is determined.The future plays out in ways that are tough to imagine. The resilience of the human spirit, and awe inspiring, head scratching data.

      The world's leading brand of luxury travel, business and lifestyle accessories...

      Charlie Cole, Global Chief eCommerce Officer at Samsonite, Chief Digital Officer at Tumi and active advisor, joins Pavan Bahl, Marc Raco, Charles Beckwith and Cathy Schepis (hosts of American Fashion Podcast) in the MouthMedia Network studios powered by Sennheiser.

      Avoiding a drug for brands, Agile-1, and communication platforms

      Cole discusses how it is so easy to mark down products in physical retail stores and see results, but it is a sizable task, how in ecommerce it is easy and a drug for brands, combining methodologies, using third party CRM, Agile-1, the advantage of using an earlier stage company that could be nimble and grow with Tumi, the value for a global point of view, utilizing different communication platforms, taking business away from promotional a business, employing an exclusive product strategy, the value of collaborations, and the when chat windows can provide ROI.

      Avoiding the loss of tactical information, keeping in touch, and individual algorithms

      The difference of thought leadership with how amazing brand is, or a blue-sky approach, or high level -- tactical information gets lost at conferences. Cole prefers to offer actionable content, talk about failures, and is secret sauce tactics? It matters to get great things done, clarifying the roles of everybody involved. Samsonite brands achieved $4billion in revenue in full portfolio, but even with the greatest website you’re not going to break a 10% conversation so the job is not transactional. The goal is keeping in touch to provide product we need, when we need it. Every person has their own algorithm at Tumi. Need to cipher small variations in each person’s algorithm for CRM. Good data set, good CRM, and people will tell you what the most important thing to talk to them about. Sharing insights across the full portfolio, how make the most effective use of portfolio scale

      Near term vs. long term, finding Wanderlust, and Seattle style

      Technological possibilities with luggage, how tech is interfacing with travel, the “near term” material story, and “long term” with recycling and sustainability. Hartman vs. Tumi, and balancing depiction of brands by region. Off the grid questions cover the first international travel that made an impact on Cole, getting Wanderlust, building of character with international travel, the perfect song when you come home to feel home, stylish things to do in Seattle, Seward Park, and making an excuse to think about your journey.

      Smart fabric made from macadamia nut shells in Hawaii...

      Sarah Tenney, President of Blue Export Group in Hawaii (a company providing services and source materials for those aiming to expand their Smart Fabric products to overseas buyers from Honolulu Hawaii), joins hosts Marc Raco, Pavan Bahl and Rob Sanchez on location at the WEAR Conference in San Francisco. Powered by Sennheiser.

      Reinvigorating emerging tech, carbon from macadamia nuts, and conductive and thermal qualities of the shells

      Tenney discusses why she is at the WEAR Conference, how the US is behind in smart fabric development, the efforts to reinvigorate emerging tech, and wanting to manufacturer their own fabrics. She covers advancements in uniforms, how the company started prototyping fabrics looking into creating conductive fabrics to create a lighting system in medical scrubs, how she is inspired to see fabulous ideas from carbon made of macadamia shells, how the shells offer conductive and thermal qualities, and how there is a value from raw material through supply chain.

      Walter filtration, Hawaiian isolation, and prototypes

      Macadamia nut shells and producing carbon, how one way fabric is made is extrusion so one can embed things like macadamia nut shells into it. Also, coatings. And fasteners or thread that have conductive qualities can help with water filtration, even nano-level coatings. How this idea started, finding a real-deal advisor and the right partners, how the infrastructure is there in Hawaii, but the opportunity for working with people there is not. Plus, partnering with the university system and creating the first smart fabric innovations course. The goal of getting macadamia nuts and turning them into a yarn, then the rest comes from that. Issues in Hawaii of isolation, building something that can sustain, and a tough environment for equipment and machinery. How the resulting strategy is to get things into prototypes, dealing with waste and sustainability constraints on islands, developing products that fit within the island ecosystem, how conductive fabrics and threads are a big thing, and turning to WEAR Conference because it shows what’s top of mind.

      Environmental considerations, Pono, and hamburger trauma

      Considering the environmental impact of removing the macadamia nut shells, a chance for growers to get residual income from shells now, and how Hawaii has success taking care of the environment as a part of its culture. Off the Grid Questions cover special spots in Hawaii, a ridge above Hanauma Bay, hula, a trauma of the best, small, unfinished hamburger ever, the concept of Pono (doing something right), and loving getting East and West coasts together in a way that doesn’t happen often on the islands.

      Energy harvesting and wireless power transfer for wearable technology...

      Michelle Farrington, Director of Energy Harvesting Platform Development at Analog Devices (a company that enables our customers to interpret the world around us by intelligently bridging the physical and digital with unmatched technologies that sense, measure and connect) joins hosts Marc Raco, Pavan Bahl and Rob Sanchez on location at the WEAR Conference in San Francisco. Powered by Sennheiser.

      A better user experience, locations for energy harvesters, and designing for endurance

      Farrington discusses low power electronics and using low waste body heat or energy and transferring that into usable power, and how power transfer can allow clothing to enable consumers to have better user experience. The holy grail of a frictionless experience, body energy waste, kinetic motion, breathing, moving limbs, locations to put harvesters, from shoes to textile-based harvesters such as sewn into clothing or the clothing itself, designed for washing and endurance.

      Use cases, data and transmission, and testing

      Use cases and implications, implementing rechargeable systems, etc.. Transferring power and data, using coils and antennas, RF wireless power transfer, and inspirations from nature. Studying body motion, developing new uses for soft products, smart textiles, a nascent technology, and where on the body energy would be used, learning where people want functions and then coordinating location of energy harvesting in that location. Testing assumptions with military uniforms, considering the release of energy and radiation and testing for those.

      Looking ahead, a complete canvas, and a design language

      The future of wearables, the future of energy harvesting and power transfer, and textile based harvesters using the complete canvas of the body to be used for energy generation. And Off the Grid Questions cover the personal side of Farrington, including swimming, selling things on the side of the road, trial and error, and an important building block. Plus, the importance of getting a design language.

      Autonomous sewn good worklines for home hoods, footwear and apparel...

      Pete Santora, Chief Commercial Officer for SOFTWEAR Automation (an Atlanta-based machine vision and robotics startup), joins Pavan Bahl, Marc Raco and guest host Veronika Harbick (CEO, Co-founder & 3D Knitting Programmer for Thursday Finest) in the MouthMedia Network studios powered by Sennheiser. Harbick also offers an announcement about her company. (Santora's profile)

      Genesis with DARPA, robots vs. jobs, Made in USA, and finding your wife in Whole Foods

      Santora reveals the genesis of the company, being started by DARPA, and in accordance with the Berry Amendment, requiring the Department of Defense to give procurement preference to domestically produced, manufactured, or home-grown products. Giving attention to the fact that manufacturers are aging out of seamstresses, the growing need for automation in sewing, and the new the ability to scale the creation of goods, anywhere in the world, not just where you can find labor. How apparel manufacturing is manufacturing, fielding questions about loss of jobs, automation vs. robots, and fighting a cloud of fear about robots. How the majority of labor will not be replaced for decades, robots are just tools, and a real timeline of change and adaptation of new set of tools. The requirement to be in the US for SOFTWEAR, and how that stance is working, and bringing manufacturing here, the challenges of change because of generational people and legacy thinking, and how they can be slow to adapt. The tipping point of sustainability is at hand, and personal concerns vs. corporate concerns. Plus, snack time inspires a story of Santora meeting his wife in Whole Foods, his time as a professional soccer player, consuming bananas to play sports -- and a droid makes an appearance in the studio.

      How the SEWBOTS work, what a brand is, and deconstructing the automation chain

      Being a ten-year-old startup with 8 years of R and D, focusing on how to survive as a company, using technology to build a company that works no matter the economic climate, and Alli Baba’s gigantic technology fund as an indication that something major taking place. How the SEWBOT technology works, the way it was conceived coming fro professor, the role of Georgia Tech in wearables with the first wearable tech shirt and much of the IP around wearable tech. Accomplishing proof of concept for machine vision, how goods go through entire process fully, allowing on demand and local production. Determining what a brand is these days, what the pieces are. The need to make in America while keeping quality, implanting sustainability and remaining competitive, and losing the guilt of not buying Made in America. Plus, the Sourcing Summit, having the job discovering how the company could fail, and deconstructing the automation chain to make sure brands can make goods the way they want to while keeping it sustainable.

      Soccer, droids, and why kids should run toward robotics

      Personal questions with Off the Grid cover remote control airplane assembly, and not getting it to work. Being crushed, joining a robotics club, soccer teams and the profound unbalance of Italy not making the soccer playoffs, women’s soccer vs. men’s soccer, why the U.S. doesn’t have a style, soccer tennis, a robotic film costar, and automation integrating with the lives of kids. Also, running towards robotics, and a desire to meet crazy people.

      Thursday Finest

      Plus, a special announcement from Veronika Harbick about a new chapter for Thursday Finest.

      Transforming textile waste into pristine new fiber at a molecular level...

      Stacy Flynn, CEO/Co-founder of EVRNU (fiber technology transforms textile waste into pristine new fiber. Evrnu has invented the only regenerative fiber made from post-consumer textile waste) joins Pavan Bahl, Rob Sanchez, and Marc Raco at the 2017 WEAR Conference in San Francisco. Powered by Sennheiser. (Flynn's profile)

      A wake up call, impacting the system’s lynch pin, and a prototype

      Flynn shares how working in a cloud of pollution gave her a wake up call, realizing a generation of kids who don’t see blue sky, realizing she was linked to the cause of the problem, and how 90% of all clothing is made from clothing or polyester, and we throw away 14 million tons of clothing waste a year in the US alone. She discusses the goal of taking waste and turning it into high quality fiber, impacting the lynch pin of the system, and how the surprising result turned out versatile and beautiful The vision of intervention with minimal disruption, how the first prototype took a t-shirt from solid to liquid to a solid, and the journey of how Target signed on as an early adopter.

      The holy grail of transformation, early adopters, and micro-manufacturing models

      Separating cotton and polyester on a molecunetorking lar level, how the holy grail is taking a blended garment, liquefying it, separating it then using the individual components, and new processes vs. repurposing existing processes. How the process is actually shapeshifting material, realigning molecules, and the process of pushing through spinnerette determines the final qualities. Samples, licensing, early adopters Levis, Target and seven more not public, and how marketing campaigns need proof now. The difficult truth that a colored t-shirt requires 700 gallons of water to make, helping brands with sell-through rates and sustainability, and why the ability to network helps now, looking at micro-manufacturing models, with small manufacturers linked together to become power manufacturing chains as a localized, globalized model.

      Reciprocity, the human spirit, and the Redwoods

      Finding ways to build business, saving the environment while honoring designs. The three part adopter program, and how reciprocity creates human solidarity. There is no algorithm on the power of the human spirit to solve a really big problem. And Off the Grid Questions covers the Redwoods, a heavy moment, and accidental eyebrow shaving.

      Bridging the gap between technology and the footwear, apparel & textile industries...

      Ben Cooper, Founder/Managing Director of IoClothes (helping companies deliver breakthrough innovation) discusses Wear Conference, wearable technology, and the spurring the intersection of fashion and technology. Recorded at the 2017 Wear Conference in San Francisco, CA. Powered by Sennheiser.

      Footwear in the army, bridging a gap, and the holy grail of data

      Cooper talks about his past as an athlete, physics, biomechanics, improving human performance, led footwear program for the US Army, exited from a tech company, led research and testing for VF Global Innovation Center, explored wearables, what’s lagging in the wearable space, bridging the gap between fashion apparel footwear industry and tech industry and ushering in a new era. Pursuing a model that opens up a platform, and having the same ability to impact companies regardless of size recognition. The holy grail of data, why data should be about adding more value, and the need more attempts for more data.

      Igniting creativity, facilitating the future, and bringing people together

      Io Clothes launching a beta, hoping to find value in interactions, a massive tech transfer department vs. handshake deals, and being meant to ignite creativity and collaboration. Being passionate about what can come on the other side, and how Io Clothes is a clearing house for consultants. Cooper doing the best he can to facilitate the future he wants to see. Bringing all these people together, like 99 Designs or Fiverr for the creative side. How answers are out there and one just needs to bring it together.

      Fishing, reflecting, and crushing goals

      Personal questions cover retreating with fishing, why second place mattered, the gift of a sleeping bag, taking time to reflect, and the clock doesn’t lie, reinventing and crushing goals.



      Hear more shows at MouthMediaNetwork.com  .

      How showing consumers how to style outfits with visual inspiration and merchandising with Stylitics can lead to higher purchases...

      Rohan Deuskar, CEO and Co-Founder of Stylitics, one of the original fashion technology companies which scales visual inspiration and merchandising for brands discusses how the fashion industry has been changing the way it engages consumers in the recent 6-8 years. He discusses the way Stylitics can change how retailers have a conversation with the customer, tech can bundle visual merchandise across categories although his company focused in fashion due to expertise. Deuskar (profile) joins hosts Pavan Bahl, Rob Sanchez and Marc Raco on location at the National Association of Broadcasters Conference. Powered by Sennheiser.





      Machine learning, external data sets, and increased order value

      Deuskar reviews how Stylitics built system where a team of experts is able to quickly teach the machine learning system, which analyzes what works well together. How the visual merchandise is essentially content, the input a retailer has in what products are prioritized and featured by the selection of algorithm and styling guidelines, and matching to external data sets such as weather. Stylitics has provided 500 Million personalized recommendations to date, sending a personalized email with weather and a list of outfits. The motivation of brands, and examples of increases in sales. The goal of Stylitics in the next 24 months to contribute $1 Billion in increased sales, and the currently typical 25% increased order value.

      Online to offline, standardizing images, and meeting the challenge of scale

      A conversation about integrating into a physical environment, online to offline, and how every day thousands of outfits can be on a digital channel, can be displayed in store with clientele tools, and outfit shops (in-store AR/VR destinations), with Stylitics’ role as outfitting stylist layer. How it is so simple to partner with other tech solutions from chatbots to AR. Providing the styling inspiration piece of the shift of how retailers can focus more on consumer experience than style knowledge. The process of standardizing existing images. The inspiration for the pivot in Stylitics in this new direction, and meeting the challenge of scale. Plus, overcoming potential objections.

      A dream, a stylus, and an app

      Off the Grid Questions cover following through with a dream, abandoning Apple for the wonders of a stylus, and what app allows Deuskar the ability connect with friends and family worldwide in a meaningful way while running a business.

      Implant technology...

      Dr. Patrick Kramer, Chief Cyborg Officer of Digiwell (offering transformation - whether by individuals or by organizations - digitally and biologically for the improvement of mental and physical performance, including implant technology) and Human Augmentation & Transformation Specialist, KeyNote-Speaker, CEO & Founder (profile), joins Pavan Bahl, Marc Raco, and Rob Sanchez on location at WEAR Conference 2017. Powered by Sennheiser.

      Typical uses, security concerns, and generating passwords in the body

      Kramer discusses how medical devices are usually for people with a loss or accident, how the Digiwell implants are powered by near-field communication tech, and they have partnered with a company producing them. Using implants as a key, considerations of security of biometric, the security benefits of this, access control, and the process of generating passwords inside your body.





      Reversibility, law enforcement uses, and implications for retail

      How technology will be adopted in future, facilitating the changes, why it is important that the implants be reversible to take it out, how tissue is not growing in the chip since it is smooth, potential uses for law enforcement or regulators for implant tracking, quick pays, other physical hardware with this kind of chip, how retailers are starting to implement to make transactions easier.

      Challenges, financial transactions, and the future

      Plus other challenges of implementing, and why some uses are a few years off. Technological challenges right now for financial transactions, such as antennas being too small, current use cases, and identifying yourself. The future of implantables, and current focuses on neutropics, neurofeedback, neurotechnology, implant technology, bionics, and the possibilities of brain implants to connect us directly into the Internet. Licensing as a piercing, why the next generation on biopolymer side will need more medical training. And how 40-50k people around the world already have implants,

      Spacesuits as a beacon of fashion technology, with the author of “Fashioning Apollo”…

      Nicholas De Monchaux , author of “Fashioning Apollo” and Associate Professor of Architecture and Urban Design and Director of the Berkeley Center for New Media, joins Pavan Bahl, Rob Sanchez and Marc Raco in front of a live audience at WEAR Conference 2017 in San Francisco. Powered by Sennheiser.

      The inside of a spacesuit, Playtex, and a technological mindset

      De Monchaux describes how he conceived the book by considering the craziest domestic space imaginable -- the inside of a spacesuit. He then wrote a book about the Apollo program and how the Apollo spacesuits were made by industrial division of the same company who made Playtex bras and girdles. The origins of Playtex, the genesis of the book ten years in the making, why it mattered, historical understanding of where technological mindset come from, designing a suit allowing the human body to operate in such a hostile environment. And insights from research, as an architect.





      Mars, the many layers of an Apollo spacesuit, and upgrading the human body

      A discussion of the next frontier for spacesuits, the trip to Mars, how American spacesuits were more practical than originally envisioned, how Russian spacesuits stacked up, dealing with pressure, the many layers of the Apollo spacesuit, radiation concerns, how by understanding technology as a cultural artifact we can understand how to model designs, and need to think about ideas wrapped up in designs and how they affect our work. Innovations that De Monchaux marvels at, high performance fashion, adapting to different circumstances, and how technology has changed how we operate in the world. Our need to upgrade our human systems with technology, how modern technology is taking cues from the body, and augmenting ourselves via a biological view of technology.

      Star Wars, astronauts, and parsecs

      “Off the Grid Questions” cover De Monchaux’s earliest memory of fashion made into forts and spaceships, a Star Wars moment and the incorrect use of the word ”Parsec”, quiet and peace, and getting to meet astronauts because they would visit their suits which were a part of them.

      Connecting brands to the innovation economy...

      Michael Reidbord, Founder of the Fashion Tech Consortium (a convergence of designers, brands & global retailers with emerging technologies — advanced materials, and modernized supply chains — creating an ecosystem of partnerships that will lead to the next Industrial Revolution) and a Professor at FIT (profile), joins Marc Raco, Pavan Bahl and Rob Sanchez. Powered by Sennheiser.

      Upgrading the supply chain, reducing the sampling process, and globalism

      Reidbord discusses his trade as a clothing manufacturer, and helping stimulate the process of bringing new innovation into the marketplace, starting from design to store floor, and offline. How supply chain hasn’t been upgraded in many years, new ways to warehouse and deliver product, and the enormous opportunity at hand and accelerating the supply chain. Bringing down sampling process time, 3D-body scanning, getting engineers and creative designers together early, and when the outcomes are impressive. On-demand, bringing jobs back to the US, the impact of globalism, when students should be learning skills, and skilled trade vs. university track. And the need to have global skills to compete.

      Startups vs. legacy, combining efforts to solve problems, and ideas vs. teams

      Why the genesis of the Fashion Tech Consortium, the experience Reidboard brings by being on his seventh startup, how startups are different than legacy companies and have challenges others don’t understand, engineers are not always best business people, giving support and help to create a platform for them. How technologies are often a baseline for other companies. Looking for really smart, really amazing startups, and being able to help them combine efforts to solve bigger problems. Startups that are getting it done because they are going for it, the importance of a good idea vs. a great team dynamic, and seeing ideas that can’t scale.





      20 companies, a big network, and back pocket machines

      The goal to have 20 companies/quarter, drilling down deep into them as finalists, and the value of pilots. Wanting larger corporations to look at the 20 companies and see the high value and opportunity. Dynamics of older vs. younger entrepreneurs. How the consortium has more than 2,000 companies in its portfolio as a network. Consumer experience in the mix, protecting personal data, standardized cultural curs, and consideration of outliers and nonstandard. Off the Grid Questions cover child labor, bowls of spices, back pocket machines for jeans for five simultaneous sewings, how Pittsburgh has changed, and sustainability.

      Collaboration between on-demand active wear manufacturer and international model...





      Candice Huffine (international fashion model and Founder of Day Won – (bio)) and Marleen Vogelaar (Founder/CEO of Ziel, custom activewear collections, designed and delivered on-demand – (bio)) join Pavan Bahl, Rob Sanchez, Marc Raco and guest host (and editor for WWD) Andrew Nodell for the 200th episode of Fashion Is Your Business, recorded on location at La Marina Restaurant Bar and Beach Lounge in New York City and sponsored by Stylitics, Musefind and Instasleep.

      A model’s journey, from engineer to fashion brand founder, and an inspiring collaboration





      Huffine shared her journey as a plus-sized model, a decision at 15 years old to follow a dream, discovering an industry split into two, and a path she was meant to take, as a plus model, a.k.a. “curvy”, and as a role model to motivate people to look their best selves. Becoming a new runner, completing a full marathon, encouraging women to do something just for themselves, and taking on the latest role as a designer of a new fitness apparel line, collaborating with Ziel.



      Vogelaar discusses her background in 3D printing, as an engineer not a designer, co-founding Shapeways (the biggest on demand 3D fashion printing company in the world) learning how designers think, how being very tall created a desire and need to create her own clothing, seeing brand fragmentation happening, seeing a lot of technology to make custom clothing, and making a dedicated line for who someone is and what someone stands for like Huffine with Ziel – on-demand design and manufacturing service for retailers and brands.





      A new chapter, a new brand name, and propelling designers





      Huffine on the work she’s doing with Ziel, why it is both a continuation of her same journey and a new chapter, coming into partnership as knowledgeable and ready, as a natural progression for a model, creating a new brand, and preparing for a long time. She offers a scoop, announcing her new fitness apparel brand name “Day Won”! How Vogelaar is a frustrated buyer of fashion, and the purpose to propel new designers like Huffine, and making it so the women wearing the apparel feel that they can be doing something that makes them feel like the best version of themselves.

      Heptathlons, podcasts and movies, and blue crabs





      Off the Grid Questions cover the first thought of “Look at me”, pageant queen posters, training for heptathlons, growing up in a factory, building engines vs. the perfect pageant wave, a cash register obsession, spiders and sharks, being relevant, living through brands, staying on brand with podcasts and movies, Huffine gets a job offer, answering where your from, and elusive steamed blue crabs, feeling at home, and a good team.



      Note from the hosts: Thank you to all of our guests, listeners, team members, guest hosts, sponsors, and partners for 200 incredible shows. There is much more ahead! And thanks to all who attended our 200th Show recording event, and sharing the moment, the fun, the scenic view, the heat and the helicopters!

      Fashion sourcing event with Sourcing at Magic...

      Bob Berg, Senior Sales Manager International for Sourcing at Magic (the largest fashion sourcing event in North America offering one-stop shopping for the entire apparel) joins Rob Sanchez, Marc Raco and guest host Steven Frumkin (Dean of the Jay and Patty Baker School of Business and Technology at F.I.T.) at WEAR Conference in San Francisco. Powered by Sennheiser.

      Education and innovation, investing in workforce development, and the sizing up US manufacturing

      Berg discusses how Sourcing at Magic provide factories and mills the opportunity to meet buyers and suppliers. Brining education and innovation into the show to help designers and manufacturing to develop lines and brands according to what is new in the market, and meet players that can produce the kind of garments they need. Opportunities to exhibit and also education such as trade agreements, wearables, new technology, and sustainability, paths for the United States with new technology, but how the US must invest in workforce development and machinery, and in other countries are very entrepreneurial and willing to invest, and how it is a challenge. That China is willing to invest in new factories and could be a big player in this part of the industry. Why US manufacturing is of value -- goodwill, watching process closely, speed to market.





      The value of WEAR, sustainability issues, and bringing the industry together

      Different kind of factories, how some care about certification, some don’t, differences in attitudes towards fair wages, child labor, sustainability, etc. The value of a conference like WEAR Conference, bringing together parties and not simply traditional textile or fabric and garment making. How it takes tech and uses it in the marketplace and brings it through supply chain. The responsibility about sustainability, seminars, presentation of solutions, problem with sustainability is ruled by corporation and what the policies are. How Sourcing at Magic is starting to gear up and looking at pieces building into ethos of the conference going forward, how much more it can offer to buyers, and showing the future of how and where to get it done. The need for more things at a trade show to bring the industry together.

      The future of the fashion industry, a gorilla sanctuary, and being an ambassador

      Magic is doing to bring knowledge to companies, and the future of the fashion industry as consumer-driven, with consumers being more educated than ever before. Personal questions with “Off the Grid Questions” cover growing up in the Wooster area, International travel, gorilla sanctuary in the mountains of Rwanda, learning cultures, playing the role of US ambassador, observing and accepting international customs, poor cultures that are so entrepreneurial and want an opportunity, and amazing local artisans.

      The 2nd Annual Women2Watch Awards …

      Kelly Stickel, Founder and CEO of Remodista (a social think tank examining disruption in global retail – (profile)) and Chau Banks, EVP, CIO and Channel Integration for ‎New York & Company (a century-old leading specialty manufacturer and retailer of women’s fashion apparel and accessories – (profile)) join host Pavan Bahl in front of a live audience for a special interview at the 2nd Annual Remodista Women2Watch Awards. This episode is powered by Sennheiser.



      Creating trust, encouraging communication and collaboration, and HALO

      Stickel discusses using community, purpose, creating trust at a global level, and how community is a model that you can use to develop customers. The genesis of Remodista, and aligning women in the room with cool innovation coming into retail. Developing deep insights, creating a closed loop system to collaborate, questioning why women have to be scrappy to win, pulling women together to encourage open communication and collaboration, an online portal community platform called Help a Leader Out (HALO), and un-siloing the business.



      Embracing innovation, RFID, and blockchain



      Banks talks about her involvement in Remodista’s program, about her brand’s 60+ stores the healthy digital ecommerce site, and kiosking. Companies willing to take innovation, learning it, more opportunities to discover capabilities in a specialty space, prioritizing challenges, and systematically focusing on technologies while thinking about what’s here and what’s next. Looking at everything that’s new and how Rebbecca Minkoff is doing it well. RFID concerns, how the more you share transparency that it is a secure experience, and making sure associates know what they are doing and what products are doing. Blockchain, transparency and data potential, start a conversation in the community and become experts. Future pacing, and becoming more digitally enabled.



      References:

      Lois Herzeca

      Innovation and wearable tech win footwear and apparel

      Jon Werner, Innovation Explorer for Adidas (profile) joins Pavan Bahl, Rob Sanchez and Marc Raco at WEAR Conference 2017 in San Francisco.

      A startup within a brand, supporting WEAR Conference, and trends leading to movement

      Werner discusses how he joined Adidas via an acquisition of a startup focused on mobile fitness, tracking performance for athletes before iPhones. He shares how it is like a startup in well-funded brand, with insights not available as a startup, integrated into the brand. Apparel and shoes make a difference in injury protection and longevity in the sport. Why Adidas maintains presence and support of WEAR Conference. People moving means selling products at Adidas, and how some trends allow getting people to move via technology. Smart fabrics, textiles, wearables, the joke about Adidas as one of the first wearable companies.





      Partnering with startups, a changing landscape, and cyborgs

      The degree of partnership and the opportunity to collaborate with others, how people are wanting to share resources. The perspective on how people would keep their IP, and going out on their own can stifle creativity. Protect your investments and find ways to partner with others. Important considerations to impact on environment. Seeing a landscape change with sensors, and creating stories about shift of in-store technology, more experiential in retail. Getting NFC chips implanted hands, the possibilities for premium experience, does this make sense to do? How 50,000 people have it, early adopters, and are they cyborgs? How much is wearable tech about being a thing you put on or a tool use, vs. becoming a part of you.

      Avoiding silos of innovation, investing in retail, and exploration

      The way Werner thinks about developing internal with Adidas, and working with other brands. Trying not to be more than 50% of a startup’s business, a challenge with spending power which has a pitfall, rolling out technology and supporting as a challenge, avoiding silos of innovation and coordinating retail use cases changing, why retail space are highly relevant, 8 key cities Adidas is pouring energy into, how installations will get smaller and can go into retail locations. Smart pixel tech in hightops, more consumer engagement with products, hangtags going away, how a washing machine and dryer could know what kind of apparel or shows and can adjust for that, and the ability to augment sport. Plus Off the Grid Questions cover a great bike, hot wheels, exploration, and sustainability.

      NASA licensed sensor technology incorporated into fabric to allow for health monitoring of living beings...

      Susan Bernard, Component Distributor / Innovator / Supply Chain Expert and CEO/Founder of Textile Instruments (the first fabric that is wireless without electrical connections and without bulk, built on technology licensed from NASA - (profile)) joins Pavan Bahl, Rob Sanchez and Marc Raco at WEAR Conference 2017 in San Francisco.

      Inspiration from NASA, following a hunch, and tunable fabric

      Bernard shares the origins of her company and mission from when she was attending a NASA technology event a few years ago and having a conversation about sensors, how she started thinking about using sensors to monitor her baby, and bringing the NASA technology down to earth. Looking at ancient mathematics and different shapes, and taking 2D passive sensors and correlating them into fabric forms, recreating the same sensors made of different materials, making them out of a hunch, and building a suite of sensors of different textiles. Result: extremely high resonant frequencies are detectable, a wide range of spectrum to operate sensors. Bernard’s background in music as concert pianist, relating to how depending on thread count and length of thread and properties results get a different frequency, parallel to musical instrument strings -- tunable fabrics.





      Applications in elder, child and wound care, ergonomic possibilities, and focus on the real opportunities

      Invisible field/aura around everything that vibrates, having an impedance that interrogates a dielectric field and gives frequency response, working on an app to be able to sense moving or moisture in fabric, applications for adult care, wound care, infant care, enhancement to nursing. How it is like RFID and you have to hit it with a signal. Good frequencies and bad frequencies, opportunities for ergonomic applications, concentration on quality of life and safety, not sportswear. Focusing on less congested space with big opportunity. Mothers guilt, patches of fabric samples, like a pouch with electronics inside, putting the sensor onto any fabric then tune the sensors to that fabric. Tuned per garment vs. type of fabric.

      Military implications and PTSD, protecting IP, and autonomy

      Commercial applications but also an asset for government to be keeping ahead of curve of knowledge and technology, and creating parallel path to help soldier. First product for early baseline detection of PTSD in soldiers because of biomedical markers to tuned fabrics. And protecting IP. Plus, Off the Grid Questions cover having no choice to fail as first generation American, being chosen by music, synesthesia, tennis, being a Renaissance Woman, autonomy and success, breakfast in bed, and a daily selfie to stay connected.

      Data control and privacy rating/standard certification...

      Mary Hodder, Vice Chair of the Board of Directors at Identity Ecosystem Steering Group (IDESG) and a serial board member (bio), joins Pavan Bahl, Rob Sanchez and Marc Raco in front of a live audience at WEAR Conference 2017 in San Francisco.

      Fixing the nervous problem, opt-in issues, and new generations

      Hodder reviews her work on privacy and data control, and her background in usability engineering and product development. IDESG’s mission for rating/standard certification, for privacy and personal data control, coordinating all that many points of data to match up data from different sources, and how nearly nothing is being done to protect privacy. How if we felt more comfortable sharing data then companies could get more from us. Better sharing of data, how everyone wins, fixing the nervous problem in the marketplace, how 92% of populace have tried to stop data from getting out, why it indicates anxiety, the opt-in issues of giving up privacy, and how new generations will give up more privacy for better service.





      Standards, RFID, and the impact of physical technology

      Wearables, RFID and connected devices, and considerations of the European GDPR (General Data Protection Regulation). Creating standardizations around data, a set of standards, privacy, security, usability, strategies to obtain adoption, getting to market faster, and the risks of data security and standards vs. delays. Companies gamifying products, incentivizing consumers to use products, guiding those companies who are looking to integrate with RFID, how it is important to look at every product and evaluate the bad and good things, designing for good, minimizing the bad, and the way development of physical technology is changing what we thnk we’re capable of.

      Timing of notice, giving consumer control, and snakes vs. spiders

      How wearables might get “just in time” notice, and being aware what is going on, how that takes away a lot of anxiety, and why the aggregation of large amounts of data can be radioactive. Another option suggests the individual holds data then can share it when thresholds are met, then companies working with individual data sets allow individuals to be in control, and the need to flip the model user submitted terms. Off the Grid Questions cover making cake, snakes vs. spiders, life changing feedback, fear and greed, becoming a sausage maker, and clickstream copyrights.

      Automated complete-the-look with FindMine...

      Michelle Bacharach, CEO of FindMine (an automated complete-the-look that creates outfits out of every product in the catalogue) joins Pavan Bahl, Rob Sanchez, and Marc Raco at the MouthMedia Network Studios.

      An automated process, tracking performance, and A/B testing

      Bacharach discusses the concept of if a retailer showed consumers how to wear their apparel then sales could go up. And automated process of creating complete outfits from the catalogue, while maintaining the authenticity of brand. Tracking performance of each outfit, time savings translates to more purchases, how repeat purchase rates are affected, impacting sales overall, and continuous A/B testing. Engaging both sides of the brain, and improving user experience.





      NYFTL, being present, and artificial intelligence

      FindMine’s participation in the New York Fashion Tech Lab, how it is not just a fashion community, being matched with three companies including Vera Bradley, J.Crew and MatchesFashion, the importance of being present and the human presence, the reaction by merchants to the artificial intelligence, founders helping other founders, getting noticed, and adding to a growing team of more than 25.

      Tina Fey, horses, and acting from a hat

      Off the Grid Questions covers Tina Fey and comedy, Christopher Walken, a decision creates a life with horses and a real job, being wise beyond your years, drawing a garbage man from a hat leads to a lead role, and being passionate.

      Footwear and apparel social media marketing strategy with Reebok...

      Ben Blakesley, Director, Global Social Media for Reebok (bio), joins Rob Sanchez, Marc Raco and guest hosts Julia Macalaster (Head of Strategy & Growth at Def Method) on location at the Millennial 20/20 Summit in New York.

      A marketing utility belt of tools, democratizing conversations and diversification

      Blakesley reviews how important it is to have the right message at the right time with right person, discusses the utility belt of tools being huge and growing every day, how social media democratizes conversations we used to only be able to have one on one or with small groups, and the objective of building relationships and trust. The business objectives, and looking at being responsive vs. how much state of art of technology. Matching what social media is good at with objectives, diversification of a social media portfolio.





      Managing the right voice, navigating culture and language differences, doing something vs. being like something

      How social media guidelines are determined from a long developed voice of brand, and making sure partners always have the right voice no matter the international region. Reebok stands for being the best version of yourself, feeling confident, how a message is built on different platforms, and the language and version of message changes. The difference in how using social media to connect consumers wanting apparel for different reasons, using the product to do something vs. being like something, the goals to be building relationships, and repositioning the brand POV, and driving web traffic.

      Finding common ground with the audience, from lemons to lemonade, and Back to the Future

      Using social media to direct posts to specific audiences, focusing on what people in the world care about, and what Reebok wants to talk about, and finding that sliver of common ground. Plus, Blakesley reflects on the net big thing in content. Off the Grid Questions covers making lemonade from lemons, how getting cut from a baseball team led to a championship and scholarship, finding a great book with a well-targeted social media surprise, and being inspired by alien-looking shoes.

      Customizable apparel with Bow and Drape...

      Aubrie Pagano, Founder and Creative Director of Bow and Drape (cheeky, irreverent customized fashion and is known for its punny sweatshirts, pet sweatshirts and tees - (bio)) joins Marc Raco and Rob Sanchez on location at the Millennial 20/20 Summit in New York

      A personal purchase, making customizable fashion affordable, and celebrating expression

      Pagano discusses the company, founded four years ago, how she bootstrapped it then raised capital to grow, with a goal of helping customers be more expressive, being able to express one’s own preferences with customization, and how fashion is one of the most personal purchases you can make yet it didn’t really have customizable nature. How Pagano wanted to do it so customizable fashion could be affordable. The cheeky, irreverent brand, and how it celebrates expression with products from sweat shirts to pet products, shipping in under a week.





      A slow-burn launch, a new 360 campaign, and customers vs. content

      Why Pagano started the business, how her feeling about the reason changed since the beginning, why it was not a lightning bulb idea but instead a slow burn based in lots of research, why she turned down an amazing job opportunity, and how it is still really fun and she’s still curious how they can create moments for customers. About a new 360 campaign on blog and shoppable, which hits to value proposition of company, “Magic Moments”, telling stories of customers and why they used Bow and Drape to express those moments. The more ideas posted from internal, the more people bought them and used them. The voice was important, how it encourages people to be weird and expressive. Customers vs. content consumers, funny memes, and goofy puns.

      Sticking to company ethos, on-demand manufacturing, and why it’s about fun

      Pun contests, moving from the company’s own POV to allowing consumers to have their POV. Allowing crowdsourced ideas, being able to look oneself in the mirror, avoiding getting politicized and dragged into specific issues by the consumer, and the change from putting ideas out to a mix of the brand’s ideas and the consumer. Everything is on-demand manufacturing with Bow and Drape, in-store it is customized live on site at brand locations. How the primary goal is to be able to support on-demand manufacturing in margins. Off the Grid Questions cover how the decision was made for fun with company, where that prioritization comes from, commissioned neighbors for art as a child for an art fair, giving others the opportunity to be creative, Pagano’s first fashion company name, dreams of DJ-ing and the Captain of Bikini Bliss, sometimes a “B” is just a “B”, and what takes a lot of courage and to not filter one’s voice.

      Interactive pop-up concept stores for malls with The Lion'esque Group...

      Melissa Gonzalez (bio), CEO/Founder of pop up architects The Lion'esque Group, joins Marc Raco for a Special Report on a new partnership and a new initiative. Recorded at MouthMedia Network Studios in New York.



      Gonzalez discusses partnering with GGP, one of the top mall operators in the country, the new brand In Real Life (IRL) which allows digital natives and brands with a limited brick and mortar footprint to have a physical location in a turnkey membership format.



      Why brick and mortar and this partnership is important as part of the customer journey, why a physical space remains irreplaceable, and how launching at top premiere locations with a systemized approach can change the public opinion of pop ups. How the model differs in this initiative from a traditional lease, the value of operator support, focusing on complimentary brands, staffing support, and a partnership with Impinj offers important RFID contributions to comprehensively measure ROI. Plus, launching a key to connect the online and offline worlds.



      Being mindful of customer experience, no inventory in the concept stores—making them experiential entirely. Less of a learning curve for the customer, working to have customers spend more time in the store to build a relationship which creates a sense of permanency to see the companies as lifestyles to be a part of. And how the partnership with GGP came about (hint: ShopTalk). Plus, creating opportunities for brands to grow, new ways to think of tenancy, and being an architect of a new story for brands.

      Luxury digital mall shopping platform...

      Jennie Baik, CEO and Co-Founder of Orchard Mile (a zero IT integration direct to consumer cross shopping platform -(bio)), joins Pavan Bahl, Marc Raco and guest host Ilan Tito at the Millennial 20/20 Summit in New York City.

      From Harvard to Burberry, why the name, and a real estate play

      Baik discusses pulling together Millennial trends of going direct to consumer and connecting more with stories. How she started as investment banker and consultant, graduated from Harvard Business School, then went into digital marketing, then got an offer at Burberry. How Orchard Mile is a “zero IT integration direct to consumer cross shopping platform, like a mall, but online”. Why the name Orchard Mile, and why it is more of a “real estate play”, taking out leases to drive traffic and get consumers to pay attention, shopping as if with 50 different tabs without going site to site, bringing in social info, video and content.





      Micro-moments, a data engine, and incentivizing community

      The customer journey with micro-moments, being there when customers need you, how affiliates push you at moment of purchase but Orchard Mile records the actions of every person that comes to the site. A focus on women, perfecting the model and then applying a similar formula for other verticals. Unique visitors of 150,000/month, and how Orchard Mile might be a Trojan horse for an intense data engine to know more about consumers. Testing a gating wall to have the experience and give them something back to incentivize to be part of the community. “Edutainment”, the desire for fewer nicer things, designers making garments that can be worn a variety of ways, and one of the biggest brand wins and why WWD mattered.

      A new ending, a prized possession, and an open mind

      Off the Grid Questions involve “The English Patient” with a new ending, a first luxury purchase, a prized possession involving a dream of success as a working woman, a worldwide husband hunting tour, learning from Millennials, and bettering business with an open mind.



       



       

      References:

      Stylitics  [Episode 051]



      byReveal [Episode 136]



      Jared Kleinert [Episode 159]

      Using digital tech to create retail experiences with West Elm...

      Daren Hull, SVP Technology, Stores at West Elm Digital at Williams-Sonoma, Inc. (a retail store that features contemporary furniture designs and other housewares - (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco and guest host Pau Sabria, Co-Founder/CEO of Olapic [Episode 186], on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      Great stories, a high digital IQ, and machine learning

      Hull discusses creating great experiences with brands, a great story with great products and services. Heading that direction is what matters, including the integration of team, bringing digital back into the offline world, their new augmented reality app, making sure there’s a high digital IQ across various teams, and connection between home and the store. The interview gets awkward (in a fun way) when team building reveals poaching. Plus, a teaching machine learning to speak and understand cultural variances.





      Education, active communication and collaborations

      Making associates better vs. digital signage etc., making friction disappear vs. new experiences, interest in experimenting with sensors, and observing behavior and psychology, anticipating needs, and West Elm’s focus on providing people with the info they want. Merchandising stores efficiently, education as a gap they are trying to fill, arming associates to inspire and educate the consumer, how digital is aiding store layout, how West Elm has become a leader in the space, looking at influencers to tell stories, why omnichannel isn’t a good idea, why we like text and chat messaging, and how shopping requires more active communication. Social shopping, aligned collaborations that create great social moments, and partnering products for synergy.

      Finger-painting, remaking a movie, and keeping it simple

      Off the Grid Questions cover being easily distracted, finger-painting violence, why marrying a designer made sense, remaking “The Untouchables”, a sadistic book recommendation, escaping on a plane, being distractible, and why keeping things simple and picking what you’re good at matters in the face of a flood of amazing technology.

      References:

      Bucket Feet



      Jim Brett



      Casper



      Zola [Episode 121]

      Integrating stores into mobile ecommerce with Newstore...

      Stephen Schambach, Founder and CEO of Newstore (a mobile first retail platform that integrates the stores - bio), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      Breaking news, genesis of Newstore, and what luxury customer want

      Schambach shares breaking news about completion of a highly successful round of fundraising, his experience as a lifetime entrepreneur with companies like Intershop and Demandware, having seen the industry changing due to mobile technology, the need for mobile first and a new approach to ecommerce, all mixed with better customer and digital experiences, and the genesis of the idea for Newstore. How luxury customers no longer willing to sleep at the door for a product and service is critical and a global trend, Newstore’s ability to integrate with back end inventory with a store, and dealing with phantom inventory.





      Aligning with tech innovations, Apple Pay, and building in the US

      Looking ahead at working with AI and robotics, the relevance of beacon tech, why Apple Pay is so important, tokenizing, whether separate apps work or do they need to be integrated into payment platforms like Apple Pay, who the best fit clients are for Newstore, the approach for developing clients and a touchpoint, how the head of digital fits in, what will be necessary to follow the changing consumer behavior, and why the US is a good place to build new things.

      The best seafood, self-educating in Germany, and adventurous eating

      Off the Grid Questions cover eating local, the best Boston seafood, adventurous eating, childhood construction, self-educating in Germany, and getting an Executive MBA.

      Social and participatory fashion commerce mobile and online with Poshmark...

      Manish Chandra (Founder and CEO – bio) and Tracy Sun (Co-Founder, VP of Merchandising & Strategic Initiatives – bio) for Poshmark (a mobile and online marketplace for primarily women's fashion), join Pavan Bahl, Marc Raco, and guest host Liz Bacelar on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      Seller/stylists, connecting to fashion pieces, and participatory commerce

      Chandra and Sun share why Poshmark is a mixture reflective of part Facebook, part gaming company, part eBay, part Nordstrom, and part Zara, and how it exceeds the size of most retail chains in America. The surprising activity of the Poshmark community users, opening the app an average of 7-9 times daily. How anybody can buy/sell with a huge focus on social, Poshmark’s more than 2 million seller/stylists, and that fashion brands can partner with Poshmark. The beginning of Poshmark, realizing connecting to customer is difficult. How the seller stylist is the last bridge, creating a wide range of ways the product can be used, and transforming the brand in a live way. Inventory transformed and styling different ways allows customers to connect to that piece, how Poshmark is participatory commerce instead of social commerce, not focused on excess fashion.





      Being everywhere, consumers as sellers, and the heart of Poshmark

      A user base of mostly women, with men a more recent addition, Poshmark as a broadly distributed opportunity with many stylists in almost every US zip code. Conversations within the app drive a lot of activity and engagement, 75% of business comes from repeat business, “Posh Now” finding favorite faces on Poshmark, Posh Parties, and what it meant when the Poshmark team realized that when they focus on people they win. More than 100 brands, leveraging consumer to be the seller, and looking at a physical experience for Poshmark (pop ups?). How introducing the notion of sharing to make inventory fresh was derived from prior media experience, the consideration of concerns of it making things get noisy, and how it has become the heart and a great source of discovery and customer acquisition.

      Discipline, what might be next, and grit and gut

      Working on getting people to walk into conversations already happening, looking to expand into beauty and home, and how it takes time. It’s working like a machine, being disciplined, knowing your business and that you are at a proverbial tipping point, surrounding yourself with great people, the possibilities of drop ship, Rebecca Minkoff on Poshmark, and a dream brand partnership. Off the Grid Questions cover grit, gut, Tinker Toys and Walkman, team conflict and the stress of shelving great ideas.

      References:

      Tracy Sun [Episode 42]

      Personalized Ecommerce for plus sizes...

      Nadia Boujarwah, Cofounder/CEO of Dia&Co, a leading digital first retailer dedicated to serving women size 14 and higher (bio), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      A personal journey inspires a company, a largely-ignored majority, and social media impact

      Boujarwah discusses how women share info about likes, dislikes, and more in their style journey and how they can be helpful, match them with a human stylist who shops from the merchandise inventory, provides it to the customer to try on in their own home, giving them space and the merchandise to have fun with fashion. How Boujarwah was inspired by her own journey and issues with fit, and how she identifies as personally quite fashionable. The plus-size segment is widely covered but not addressed enough, the timing is now right, the segment is underserved, and the impact of social media on awareness and action for the segment.





      Keeping it human, a jaw-dropping statistic, and adding chat

      The impression and reception from retailers and customers of Dia&Co, and how having a human on the other side that can be an actual relationship has been at the core of what customers appreciate. The surprising statistic that 70% of American women wear size 14 and above, while few retailers segment for this. Becoming more outspoken about inclusion and diversity. How Dia&Co gets brands interested in being on the platform, developing the technology as the team thought through the problem of a woman without a physical location, inviting customers to join the team as employees as stylists across the country, and Zendesk for the chat side.

      Fit data, dependable results, and un-American realities

      Tending to focus on micro-moments of personalization, looking at data and collecting photographic, text and everything a customer shares which comes to the same place, how the Dia&Co team aggregates and consumes enormous amount of data on fit, being able to recommend a fit that is right, and the offer of free size exchanges, which is needed earlier in customer journey. Off the Grid Questions cover growing up in Kuwait, talking about concern and true sense that travel ban and immigration changes are un-American, searching for the best cup of coffee in every city, the power of kindness, and how fairness is not a requirement for success.

      References:

      Lily [Episode162]

      Entrepreneurialism and making a difference...

      Producer's note: We sat in on this interview and thought it so intriguing and useful that it should be shared with the audience of "Fashion Is Your Business" as well.



      Eli Ostreicher, serial entrepreneur, motivational speaker and Founder/CEO to eleven travel and luxury companies (2x INC 500 #1 in Travel) including Regal Wings, Regal Jets, Regal Card, Regal Solutions, GeeFi, One Bag Tag, GTTFP, Regal Engraving (bio) joined "Travel is Your Business" hosts Pavan Bahl, John Matson and Marc Raco for Part 1 of a raw and candid interview -- along with some sushi – about travel, entrepreneurialism, being successful "in spite of", and “saying no to political correctness” at the MouthMedia Network studios.

      A rags to riches journey to success at 33, One Bag Tag and Regal Engraving, and an uncle rescued

      Ostreicher brings sushi, reveals why he went into the travel industry, his rags to riches journey that came from a lot of pain, being successful in against all odds, how focusing in one industry led to success and being narrow and deep, why Monday is the best day, and heading in direction of luxury instead of travel. The revolutionary idea of the One Bag Tag to eliminate all paper luggage tags. LVMH as a client, Regal Engraving as the newest company and the plan for 55 luxury engraving kiosks with master engravers in malls worldwide, largely by referral by other retailers, two years of talks with Visa, targeting the 1%, the Regal Collection of companies, Regal Wings (first company) and Regal Jets, and the rescue of his uncle Jacob Ostreicher.





      Eccentricity vs. capability, Vaynerchuk vs. Ostreicher, and the unique nature of entrepreneurs

      How Ostreicher appears eccentric, but people end up respecting him for his business savvy and the relationships become meaningful. Ostreicher vs. Gary Vaynerchuk, a possible reality show in development, Donald Trump, Steve Jobs, Nelson Mandela, Ostreicher is good at accents, videos putting out #GTTFP, the unique nature of true entrepreneurs, an interest in becoming more of a speaker with the goal of giving back and sharing knowledge, and a challenge for a speech.

      Systemization, building the right way, and the role of a CEO

      Building a company, walking away and having someone else operate it, how to identify the moments and opportunities, identify them, build, and know when to walk away to the next project, how day to day the companies still requires his focus and attention, and why systemization is critical. Hiring the right people, how Ostreicher can have 11 companies he cradles until the right moment but never really lets go, being like a firefighter to put out fires, cleaning things up. The collection of events in his life that shaped him, balancing market opportunities vs. a crossover in various companies. And the value of data and analytics to fine tune the marketing and messaging and efficiency of a company.



      Andy Morris


      Visual marketing with user content...

      Pau Sabria, Co-Founder/CEO of Olapic (a leading earned content platform that amplifies engagement and performance in every channel with curated, high-converting images and videos taken by real people – (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco at the MouthMedia Network Studios.

      Genesis, Inspire, and shoppable expectation

      Sabria shares his background as an engineer from Barcelona, Spain, how he met his Olapic cofounders at Columbia University, and decided to create Olapic, how they are now a part of Monotype, about the new product Inspire, how a new product utilizes existing images into shoppable content. Distilling the process of animating content through series of steps, building recipes and “productizing” the recipes and generating video content very cheaply. Being able to adapt to changing consumer behavior, i.e. people spending a lot of time on Instagram where you can buy from hot spots, causing expectation that any image is shoppable, so trying to get ahead of it.





      Inspirational content, value prop, and a pivot

      Olapic is a UGC platform that pulls in content a brand’s consumer product is already creating, and you can tag it and make it shoppable on those pages. Visual commerce, source and curating UGC and get rights and place it across your platforms. Inspirational content can become shoppable. And, how the idea for Olapic arose, How Olapic has a value prop perceived originally like life insurance, and if you can’t quantify the value there is no value. When there is value that is occurring naturally, how showing growth created converts, pivoting to a new direction, and building in house vs. outsourcing.

      No titles, growing the team, and life after acquisition

      Why the Olapic leadership doesn’t have titles, how the team built beyond initial three and thinking about the way the team grew to 180 people and the culture, and then after the acquisition. Argentina as a home base, with offices in London and New York. A close call with a major entrepreneur, leaving Barcelona, life after success, fatherly inspiration, and mandatory barbecue.

      Frequent flyer program for fashion...

      Liron Slonimsky (Founder/CEO) and Preeti Mattoo (Director of Engagement) of Awear (a smart tag technology that enables fashion brands to discover, engage and even mobilize their consumers and reward them for being their real brand ambassadors) join Pavan Bahl, Rob Sanchez, and Marc Raco at the MouthMedia Network Studios.

      Sci Fi, Vogue, and Parsons, NYFTL, and getting matched

      Slonimsky (bio), a former Science Fiction scriptwriter and formerly working in sales for a large gaming company, cofounded Awear to create brand ambassadors who earn rewards from brands discounts to experiences. Mattoo (bio) worked at Vogue, in health care (which she says is similar to the fashion industry), went to Parsons to study the business of fashion and fashion design. Slonimsky and Mattoo discuss their goals in participation in the New York Fashion Tech Lab, including getting feedback from industry experiences and learning more about how to market Awear, and making it more accurate. How they were matched with Kohl’s and Macy’s and Flextronics, how the access in Spring Place offers an incredible ecosystem, allowing to become more dramatic and more relevant to brands.





      Trackable data, creating positive experiences, and RFID vs. Bluetooth

      How their product uses a Bluetooth low energy tag in a button with encrypted data, and the benefit that Bluetooth can be turned off. A debate about being comfortable with trackable data, and the monetary value of wearing a logo. Promoting people to change behavior and with opportunities to use the product so its out there being seen, creating accurate positive experiences for the user which leads to engagement which leads to second sales with a deeper attachment to a brand, the opportunity to transfer ownership, can you push a brand by adding Awear to an existing product, growing with a luxury brand as it grows and scales, RFID vs. Bluetooth, and the assumption that people are lazy.

      The Israeli military, The New York Times style section, and the absence of fear

      The Israeli military, getting fired from basic training, the difference in honesty and politeness in New York vs. Israel, reading the New York Times at 2 years old, The Challenger tragedy, and the absence of fear.



      The Real Real [Episode 65]



      Poshmark [Episode 42]



      Aliza Licht [Episode 172]


      Driving ecommerce in an sports apparel brand with Under Armour...

      Sid Jatia, Vice President, Omnichannel Digital at Under Armour (manufacturer of game-changing sports apparel, shoes & accessories – (bio)), .joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven (a multi-vertical global talent recruitment firm) on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      Ecommerce and holistic health insights





      Jatia touches on driving ecommerce growth, making athletes better, how Under Armour previously focused on dressing athletes better, and now trying to change their lives, driving holistic health insights.



       



       





      Physical plus digital, aspirational core, and finding the right talent

      How it is not just about looking good, but also feeling good, bringing physical plus digital together, connected shoes with untethered experience, how the aspirational core is all around you, how one of the biggest assets are athletes they have, and discussing a discontinuation strategy. Sensor integration and fragmentation, the focus on freedom, an opportunity to experiment on customer experience, a massive platform available, the pace of innovation vs. the right talent, training and development.

      Richard Branson, cricket, and powering down

      Off the Grid Questions cover Richard Branson, cricket, racquetball, staying engaged in design, and finding peace and powering down. And feeling whole from the impact of tech.

      Recap of Wear Conference 2017...

      Pavan Bahl, Marc Raco and Rob Sanchez reflect on participating in Wear Conference 2017 in San Francisco, CA.



      The discussion covers the incredible professionals at the event, great interviews with top innovators and brand leaders in wearables and wearable technology along with other remarkable developments, high engagement of big content and session value, impactful ideas, thinking and talent, a collaborative feel, and the overall experience.



      A sense of R and D and engineering, and the sense of what is possible, early prototypes, DuPont, Adidas, Digiwell, implantable technology, how Pavan has become a cyborg, Technical Instruments, Apollo spacesuits, Evrnu, transforming textile waste into pristine new fibers, creating carbon molecules out of macadamia nuts, and an epic conversation with Dean Steven Frumkin of FIT and Bob Berg of Magic Sourcing.

      Partnering music and brands with MAC Presents...





      Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join Pavan Bahl, Rob Sanchez, and Marc Raco for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen.

      Representing the deal, a seat at the adult table, and a market for authentic stories





      Allen reviews her “Southern belle debutante sorority girl” roots, being raised by two grandmothers, attending sixteen schools before fifth grade, then how she started her first company at 25, being a storyteller and solid salesperson, having knowledge on both sides of the music industry, being in music industry representing the deal, and how bad deals aren’t authentic or tell a story. The importance of paying it forward, measuring ROI in music/brand sponsorships, and how fashion brands are being introduced to entertainment marketing and mass consumer marketing. Allen’s creative things used in repertoire to bring allegiance, consideration of the music industry’s album sales being down, how 10 years ago no one wanted to do a sponsorship in music, and now music artists have a seat at the “adult table”. How a deal with Billy Joel and Citi was of value even though he didn’t need the marketing, how a deal like that can move the needle in a variety of ways for an artist, tracking metrics and how brands can measure success, lifting sales and getting press, how Imagine Dragons’ deal with Southwest Airlines produced a billion press impressions, and whether musical artists are celebrity influencers. How much of sponsorship with musical artists is the cool factor, how music is one of the most powerful ways to connect with consumers, and the Urban Outfitters partnership with Taylor Bennett for Pride Month happened because he came out as bisexual, and how that was so authentic. Consumers can smell through non-authentic sponsorships, the return of cassettes, and what’s fascinating about artists.





      Gen Z, understanding the win, and measuring ROI

      Deals with enterprise/blue chip companies, Khalid and Forever 21, Chance the Rapper with H & M, plus Taylor Bennett and Urban Outfitters, and how it’s about teamwork and women in the music industry. How artists have a groundswell of support from Gen Z, how brands don’t understand them, and they love fashion, and how brands are missing it. The absence of a major luxury brands who has done a deal with a developing artist, how fashion and music partnerships have exploded in the last year, and fashion brands are a way to reach a mass audience and global audience, so it isn’t as much about money. Sponsorship investments with large acts are at a fraction of the cost that other kinds of brands would pay because of the coolness factor and the reach of fashion brands for artists. Brands have to share what a win is – it is crucial. And, the need to focus more on the heartland of America. The story means everything, looking at what is the story that can be built around the artists and what brand will make sense is MAC Presents goes after. Knowing what are the important concerns, how brands are so focused on the latest technology, but ultimately it is about sitting down on both sides and finding out what is important to both sides. And, one has to be able to measure ROI.

      Urban Outfitters, owning both sides of the business, and a surprise live performance





      Taylor Bennett joins the interview, discussing how the partnership with Urban Outfitters fits into the vision of his career. The importance of being your authentic self, on coming out bisexual on Twitter, how the brand is a lifestyle and culture, a message of anti-bullying,

      Building a fashion media and commerce company with Clique Media Group...

      Katherine Power, CEO Clique Media Group (CMG) (the media and commerce company behind the three popular websites: WhoWhatWear.com, Byrdie.com, and MyDomaine.com, as well as the omni-channel social content brand, Obsessee. These platforms feature shoppable fashion, beauty, and lifestyle content for Millennial and Gen Z females – (bio)), joins Liz Bacelar (global expert in the intersection of fashion and technology) for this installment of TopTalk and an in-depth interview presented by Fashion Is Your Business on location at Shoptalk 2017 in Las Vegas.

      Inspiration to innovate, finding the right partner, and taking on risk

      Power discusses the genesis of CMG, when she found she has nowhere to get content and easily shop what she liked. She wanted to innovate the way women shop the Internet, and teamed up to start WhoWhatWear, originally as a daily email using DailyCandy as a model. What gave her courage to step out of the bubble, thinking if they wanted it others would, wanting to create a friendly voice in fashion. How this fueled them and kept them going. Deciding if this was a business that can last, and whether they thoughts about failure. Being very comfortable with risk, and so sure of need and content, and organic quick growth, and such a demand, that believing that the money would come. Finding the right cofounder, launching dedicated to fashion and making style accessible to women everywhere in 2006, then launched Byrdie.com as a fashion line, then making a natural expansion into home décor lifestyle with MyDomaine, then Obsessee for Gen Z, then they acquired College Fashionista for college aged girls. Now at 25 million women/month, sharing content and a shoppable product. Then building a big media team and business, then using data to develop strategic lines, and then an apparel line for WhoWhatWear.





      The guiding light of data, The Career Code, and dancing for Austin Powers

      A look at how to manage all the pieces within the brand, luring executive level talent for the journey, and building positions around them. The guiding light of big data and the output of the data to the functions of the business, being small and nimble enough to apply the data actively, and the art of using data for taste-making. Mentorship executive needs, leaning on friends in similar positions and fantastic investors. The push to be creating your own world, having a fire in your belly, and finding so much missing from traditional educations process and internships. So many things not taught except experience. How they took everything learned in their own careers and put into an applicable guide to getting the career you want in the book “The Career Code”. Why they published three books, how Power was a serious dancer, why she knew it wouldn’t be a career even being in opportunities like the “Austin Powers” opening dance scene. And the importance of just getting something out there. A “Top List” quick-fire segment covers a top goal, Russian Blues, favorite designers, learning about venture deals, and every show on Bravo, drowning, and Power’s personal motto.

      Cutting edge in-store technology with Oak...

      Healey Cypher, Co-Founder and CEO of Oak (enables store of tomorrow today, with a modern operating system allows rapid development of cutting edge in-store technology (bio)), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      From Ebay to Oak, the brand ethos and meaning of the name, and building a new kind of operating system

      Cypher discusses his work as former Chief of Staff of Global Product Management for Ebay Inc, and former head of retail innovation team for Ebay, and how several of his group regrouped to start Oak Labs (now “Oak”), so that stores come alive around the customer. The company ethos and name changed over time, part above the surface, some beneath the surface, with a light of power, and the real story behind the name. The disconnect between what technology is and what it does for you. Best use case of Oak, taking the ecommerce conversion funnel and applying it to physical stores, highest point of conversion with least amount of data, started in fitting room with Ralph Lauren with the smart Oak Mirror, re-humanizing vs. de-humanizing, now by tapping phone on mirror being able to single tap to purchase both in-store and other inventory online, resulting in increased sales and shorter wait time. Building both hardware and software. Built first operating systems for modern interactive experiences, which is now the core platform. How platforms drive product, making sure the magic doesn’t fail even if the Internet goes out.





      Impact on service, merging online and offline, and taking action on data

      Downstream impact on customer service, people spend 40% less time in fitting room. The original pair of pants rule, the value of having active technology ad the means of data, able to discern service levels in store, actual waiting time vs. perceived waiting time. Better service equates to better sales. Gamifying service in stores, reducing wait time by three-quarters. Implicit technology is what customers don’t see, but things feel great. The balance of investing in both types of experiences. Data-motivated recommendations based on demographics, time of day, inventory, etc. An AI layer monitors POS velocity and velocity of requests, instructing associates to replace inventory strategically. Merging online and offline personalities of shoppers, taking action on data, what tools make sure clients get the most out of the Oak experience, use vs. conversion, dollars per minute per square foot, attaching to micro-moments, how retail stores have to compete on experience, urgency and service.

      Robots, psychology, and from Saudi to Nebraska

      How the landscape is all about experience, as cost of labor goes up increasing “buyification” with robots, repetitive low skill tasks will be replaced more and more by robotics, employees should be a part of adding to the experience, 83% of customers believe they know more than associates, and the hurdles of selling the future now to a generally traditional industry. Cypher relays how some of Oak’s retailers are making 7X ROI. Psychological considerations of designing the mirror and fitting room technology. “Off the Grid Questions” cover going from Saudi to Nebraska, having a binary effect on people, the impact of helping someone out, prayer, dates, memories of Saudi life, and not giving up.


      Enriching consumer retail experience with Toshiba...

      John Gaydac, Executive Vice President, Global Sales & Professional Services at Toshiba Global Commerce Solution (bio), joins Pavan Bahl, Marc Raco and Brian Laney (VP of Sales for Alert Tech) at the Alert Tech booth at the NRF Big Show.

      Lift and Learn, brilliant commerce, and considering psychology

      Gaydac reveals how Toshiba works toward enriching retailers’ experience, creating frictionless shopping, and providing retailers the ability to learn more about consumers via insight, actions, and offers. He discussed “Lift and Learn” with an example of a partnership with Van’s, with lifting the shoe off pedestal learn about every aspect and use of the product. The ability for facial recognition focusing the message, and ask for assistance, creating a style advisor relationship and the ability to give them info without making them feel negatively. The ability to upsell to individual with brilliant commerce, psychological considerations and consideration of gender differences, and the importance of retailers to be nimble since the psyche changes quickly.





      Changing the focus, a change to the front end, and sensitivity to ad bombardment

      Empowering associates, Predicting the future of retail shopping, empowering supermarkets, delis etc., empowering associates to focus on customer service and experience, curating an experience, moving associates to consumer experience from pure checkout, asserting that the front end is not for transaction but for additional selling capability. Operational effectiveness and consumer experience blended with choices. Attentiveness to concerns about getting bombarded with pushed or beacon ads, and giving consumers the ability to communicate their sensitivity for bombardment.

      Good and bad consumer experiences, a danger for retailers, and accommodating pace

      Gaydac’s great consumer experiences in DIY home improvement and travel, and what creates failures in customer experience, the danger for retailers who don’t realize lines and channels are blurred, how brilliant commerce is a journey, and consideration of retailers move at different paces. And how Toshiba works to enable retailers to take on the journey at the right pace for them.

      Marketing ladies-first footwear for 100 years with Keds...

      Emily Culp, CMO of Keds (footwear company with canvas shoes with rubber soles founded in 1916 which created the first mass-marketed canvas-top "sneaker” (bio)), joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven (a multi-vertical global talent recruitment firm) on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      A dream job, an iconic brand, and tightening the lens

      Culp starts by reviewing her multiple years in fashion/beauty and being on the agency side, and how she could only dream of working on a brand turning 100, celebrating one of the most iconic American brands out there. How Keds started in 1916 as one of the sneakers first made for women, and the spirit of female empowerment, helping women with where they want to go and be who they want to be. The current bit of repositioning, whether it important that the CMO is a woman, why the CMO has to be passionate about the space, tightening the lens, finding the right way to focus the two tent-poles, Taylor Swift, Alison Williams, Ciara, Krystal and the global, ethnically diverse consumer. PRO-Keds as one of first basketball shoes.





      Marketing tools and partnerships, being innovative, and the purple squirrel team

      How Culp started her career in digital, the discipline of art and science, trying to figure out data inputs and where are the actionable insights that can show ROI, how one has to have fortitude and the ability to keep trying, Demandware, Google Analytics, internal CRM email marketing systems, the crucial power of social media as a learning laboratory, bringing social media audience into the conversation for development, partnerships with companies such as Rifle Paper, what frustrates Culp about the way social media conversations typically happen, and driving the conversation as a brand vs. reacting to what people are talking about. An authentic transparency, what Culp brought over from Rebecca Minkoff to Keds, loving fashion and technology, fitting together, and doing something innovative that delivers business value and for consumer. Building a new culture with a unified commerce system mixing ecommerce and marketing as one team, the purple squirrel team, the importance of fortitude and the support of senior leadership, the importance of diverse teams, and looking at neurotypes, and considering the consumers in creating UI/UX.

      Heat mapping, a pod of diversity and excellence, and a coach named Fred

      Looking at heat mapping, sensors in stores in Asia, pop-up retail challenges, the value of aligning with stores that exist and focusing on storytelling, looking at talent and putting a pod of excellence together, and the importance of accepting a mission. Off the Grid questions cover how size brought out art and math, not fitting into a mold, the impact of being a redhead, the husband-influence with emotional intelligence, the poodle and the Labrador, the importance of executive coaching, the shoes that resulted from a marketing success impulse buy, why Culp should be a reality show, and a surprising coach named Fred.



      Billie Whitehouse [Episode 137]



      Uri Minkoff [Episode 114]



      Melissa Gonzales of The Lion'esque Group [Episode 085]



      byREVEAL [Episode 136]

      Chris Morton of Lyst on business growth, development, funding and balance...

      Chris Morton, the CEO and cofounder of Lyst (a social curation platform for online fashion – (bio), joins Liz Bacelar (global expert in the intersection of fashion and technology) for this installment of TopTalk and an in-depth interview presented by Fashion Is Your Business on location at Shoptalk 2017 in Las Vegas.

      Company origins and growth, the pivot, and what matters now

      Morton recalls Lyst being the first of its kind when it launched 15 years ago, from working from a shed at the end of a golf course and 1.5 employees to growing to more than 100 employees and more than $200 Million in sales in just seven years. He discusses how people used Lyst for reasons not intended, how they have 4 million products online, users are now coming to search, and it is a discovery journey. The challenge is that the customer over time knows she wants this stuff, but how does she get it? Moving products from the head to the hands, and the search platform they built that solves that problem. Bringing clarity to a mature market, and how other countries are starting to do more online selling, which means preparing for more coming fashion ecommerce.





      Perspectives on raising funds, learning from your family, and three pieces of advise

      A conversation about physical location partnerships, offline, and whether a Lyst branded store is going to happen. After raising more than $60 million, should raising money be celebrated? How raising money is a temporary phase, what keeps Morton up at night, thinking actively about company culture, and actively shepherding it, international implications of growth. Whether kids help you be efficient, learning from your kids and applying that knowledge to your business. How family affects the ability to maintain work flow, how male founders have family priorities and career decisions to make too. Looking at the ways new business comes down to solving a customer need. Why it is crucial to invest in the right bed, the importance of not sticking to rules, and how doing an obituary test matters.


      Retail tech startup accelerator with Techstars working with Target...

      Ryan Broshar, Managing Director of Retail at Techstars (a global ecosystem of entrepreneurs revolving around a startup accelerator program in Minneapolis, working primarily with Target) – (bio), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      The draw and density of the Minneapolis ecosystem, why the retailers’ ears are open, and qualities of successful Techstars companies

      Ryan’s background as a VC, the draw for startups to Minneapolis, how Techstars has no state run incentives, and how Minneapolis is a hot bed of innovation, with Target, Best Buy, and domination of nearly 20 Fortune 500 companies, the highest density in the world. Startups are paired with more than 150 mentors, providing R and D and new thought processes, the retailers’ ears are open. Looking at the goal and putting the pieces together to find and support amazing entrepreneurs, giving exposure to Minneapolis market, and finding retail companies who want to work with big box retailers. How 70% of all startups can get involved in the program in some way. Five qualities they look for are team, team, team, market opportunity, product (team is important). Enterprise platforms that support the retail machine, notable participants such as Inspectorio (a mobile-first inspection platform replacing pen and paper inspections in factories for apparel, adding transparency) and Branch Messenger (a private communications tool across employees of a store).

      The next frontier, brand/startup communication, and impressive stats

      What’s coming next, Broshar’s perspective that the final frontier is the return industry and how to get things returned, an attention on retention, and customer experience to creating a reason for people to come to and return to the store. Collaborating with other accelerators, how the engagement levels of major retailers is stepping up, and how Target realigned with Tech Stars. Helping brands communicate with startups and innovators, and vice versa, and how less than 1% of applicants get into Techstars, looking at the fact that 1,000 companies have gone through Techstars so far to solve problems of major companies, how they’ve raised $2 Billion, and created a portfolio value at $7 Billion.

      Give first, the Techstars business relationship, and playing the MBA card

      Considering Techstars is stage agnostic, how the application process impacts the other 99%, what’s consistent about the winning companies and founders, and the ethos of” give first”. Plus, the business relationships for companies with Techstars. A round of Off the Grid Questions hits the personal side with the first idea Broshar ever acted on, trading up, shenanigans, smashing pumpkins in rural Iowa, playing the card of being an MBA student to access amazing people, and starting a business as an undergrad.

      Editorial program commerce brought to life on many platforms with HSNI...

      Mindy Grossman, CEO of HSNi, (an interactive multichannel retailer and content driven portfolio of brands, with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone) – (bio), joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Lisa Marie Ringus, EVP and Head of Global Sales for 24 Seven (a multi-vertical global talent recruitment firm) on location in Las Vegas for Shoptalk 2017. This episode is powered by Olapic.

      From selling to storytelling, being consumer centric, digital content to commerce, and recruiting the right talent

      Grossman shares her impressive background in significant roles with immersive storytelling brands such as Ralph Lauren, Nike, and Tommy Hilfiger to name a few, and now for years with HSNI which also offers five catalogue and ecommerce brands. She reveals how she saw explosion of mobile in other countries, realizing that the future won’t just be about broadcasting on screen, but as a part of everyone’s life. She led the transformation of the business from selling to storytelling, from what the story was vs. what it will be, and at the tipping point of best opportunity HSN has had. Tech married to media can enhance people’s lives. Transforming HSN itself plus the capacity of helping others to transform their lives. Mentoring, launching, empowering, distributed commerce. How it is important to be platform agnostic and audience centric, which takes storytelling to a whole new meaning, and to transmedia storytelling, Why HSNI does not allow the word “channel” in the business, and how channels are limiting. Being consumer centric and getting out of old behaviors. HSNI launches a product per minute, and plans their business by the minute, with a lot of complexity.







      How the business started as radio station then television. But when it was done there was nowhere else to put the content. Today digital is over 50% of business, plus an incredible broadcast mechanism today. The store changes every day, and HSNI programs products as if a lifestyle network. Using content to commerce strategy and targeting as critical component. How the pace of content generation will continue to increase, and HSNI now has side-by-side content teams to run a 24-hour content flow. Much of new customer acquisition will be digital, but existing customers need attention as well. Talent is one of the most critical components of what HSNI does, and not a huge wealth of people have the specific skills, and the recruiting process has changed, recruiting more for culture than for resume, finding the right cultural gene who will fit in their culture, and how HSNI has developed a complex filter.

      Creating a new direction, an "aha moment", and cyclographics

      Grossman’s intentionality of taking something that existed and taking it in another direction, how she spent her first day as CEO and why it made a powerful difference in perception, and the impact of proper infrastructure. The day she changed the chairs, and how small gestures can mean more than big gestures. That’s part of culture. Why Grossman thinks of herself as an “intrapreneur”, how she saw a fundamental foundation of innovation and creativity that had been left behind, her “aha moment” like the Trask Radio moment in Working Girl and seeing two things that go together, flipping between Food Network and HSN and Wolfgang Puck, and considering how editorial program commerce brought to life on many platforms. Seeing influencers, with a trend toward micro-influencers. A criteria of authenticity, the capacity for amplification and connection, how he biggest celebrity influencer doesn’t matter if the product isn’t relevant, launching products on Instagram, and using power of mutual social influence. Taking bets on talent and grooming people vs. using existing influence, and needing to do both.

      Customer feedback reinvented with actionable data with RaterBee...

      Stuart Silverman, Founder/CEO of RaterBee (a company recreating customer feedback using technology in brick and mortar stores - bio) joins Pavan Bahl, Marc Raco , and guest host Brian Laney (VP of Retail at Alert Tech) at the Alert Tech booth at NRF Big Show.

      A retail family, associate-centric feedback, and survey challenges

      Silverman reveals a background as a third generation professional retailer, growing up remembering his dad’s Sunday mornings’ supermarket news. He focused on disinterested associates, not getting trained, people coming into store and leaving without being attended to, how it bothered him that customers felt unfulfilled, associates were unfulfilled. How he created a gamification platform creating challenges, expectations, measuring performance, and rewarding performance. Currently no effective way to measure interactions between associates and customers, Silverman says RaterBee solves this. Like Uber, the ability to rate service while emotion is fresh, and great that it is associate-centric. Current challenges are the delay between receipt-based surveys, customers don’t care, perceive no value, customers don’t feel that their feedback will be heard. Transactional surveys must be person to person in the moment, and are not scalable.





      Beacon-based feedback, rating associates, and getting a range of store data

      How Raterbee is going for real time, contextual surveys for this time, this situation, answering 3-4 questions quickly in and out, done. Customers fill it out on their phones, using beacon technology, via alerts without an app, opting in/out to the alert, and how it is prompted at checkout at end of experience. Stores will attach beacons to individual associates to identify them as good/bad associates, or to set performance goals for associates, produces data on associates, layout, store sound, store ambiance, and anything about consumer experience. How feedback is moving away from single question responses in surveys to get more dynamic responses, and discussion about the kind of stores that will and won’t see benefit from this feedback (some stores don’t care about customer service).

      Creating an industry standard, voting with dollars, and Rent-a-Kids

      The idea of associates having a RaterBee ranking as achievement and part of an industry standard, the fact that solving a problem means you need a great associate, and the ability to vote with your dollars. Are we excited because we want a voice, and are there too many stores? Off the Grid Questions covers needing caffeine needs, Silverman’s grandfather’s Swiss cheese, and Rent-a Kid.

      Robots in retail, elder care and home use with SoftBank Robotics...

      Steve Carlin, VP and GM of SoftBank Robotics America (the worldwide leader in humanoid robotics, making and marketing humanoid and programmable robots) – (bio), joins Pavan Bahl, Marc Raco , Rob Sanchez and guest host Brian Laney (VP of Retail at Alert Tech) at the Alert Tech booth at NRF Big Show.

      A robot in every home, an advantage with autism, and animation and durability

      Carlin discusses how SoftBank appropriated the French based company Aldebaran Robotics, his “classically-trained CPG background” and work as Global Head of Strategy of Gaming Business for Facebook, the robot “Nao” for teaching and education, how CEO Masayoshi Son wanted to put a robot in everybody’s home and jointly created the new robot “Pepper” with Aldebaran, originally designed for SoftBank mobility stores. The energy, presence, and theatrics of NRF, robots as a great brand ambassador, following any instruction to communicate brand message, and telling brand stories in new and different way. Advantages of robot with no facial cues, helps with teaching autistic people, focusing on the lesson instead of focusing on what teachers are thinking or feeling, the use of video, how Pepper handles service recover, non verbal cues given to robot to animate it to overcome some issues of disconnection from consumer, overcoming issues with WiFi connectivity and cultural communication input, partnering with Microsoft, and thinking through the animation of the robot relevant to specific culture. Concerns about the 6,000 parts of the robot and durability over time due to overzealous interaction, and people wanting to touch it.





      Use cases, elder care, and ethics

      How 10,000 units are a lot of use cases, customer profiles of users, coffee shops as potential use, Mastercard MasterPass as a partner, interesting dynamic of store associates, no one assumes Pepper is trying to sell anything so people will interact more. Impact of not remembering consumer in any personal way, how Siri and Alexa have made interacting with technology normal. Utilizing Pepper in elder care in Japan, and the ability to never get frustrated in elder care or health care. The ethics of not replacing things humans are good at, and how there are opportunities where robots do some things, humans do others. Calculating ROI comes from how technology can address specific issues. And considerations of security issues.

      Games, stand-up comedy, and debates

      Off the Grid Question covers Donkey Kong, geology, doing stand up routine, awe-inspiring moments, and winning and losing debates.

      Queue management software for retail with Lavi Industries

      Yoni Lavi, Product Manager of Queue Management Software at Lavi Industries (bio), joins consumer experience joins Pavan Bahl, Marc Raco and guest host Brian Laney (VP of Retail at Alert Tech) at the Alert Tech booth at NRF Big Show.

      Railings and tubings, innovation, and knowing your core business

      Lavi discusses how queuing relates to operational efficiency and automation of a business, how his business was founded 37 years ago by his father on brass railings and tubings serving airports, restaurants, and focusing on a proprietary belt track stanchion. Innovation headed in the direction to be queuing solutions provider, thus entering into world of software, now 12 years later they have a suite of software for queuing solutions. The vision his father had that is still true today is positioning the business not as a post manufacturer but as a queuing solution provider.





      An ecosystem, virtual queuing, and streamlining

      Leveraging the waiting customer, the front end checkout as a main business must be made productive by reducing wait times, leveraging line waiting with digital content, data and analytics from queues can provide retailers info to help them become operationally efficient. Stanchions are part of an ecosystem. Promoting better consumer experience in physical stores, make the queuing process better, and how queuing shows the failure to recognize opportunities. By not seeing a line you reduce abandonment, how a three person queue can cause a 10% loss, and UX virtual queuing vs. physical queuing. Software applications empower consumers to spend the waiting process away from a physical line, discovering other products. Virtual queuing can give more efficient processing time, flexibility during the waiting process, empowering businesses to maximize service delivery, and retail is the last accepter of virtual queuing. Streamlining the process of specialized vendors that makes it all look like one streamlined process. Airport and governments, solutions looking for problems.

      Selling time, ethics and trust, and beautiful airport mayhem

      Focusing on value props, i.e. Uber is selling time, how selling time will win, how Lavi sold virtual queuing system to Lufthansa to mitigate rushes of people, capturing their information and employees in back office have visibility to passenger groupings. Strategies to reduce friction and negative perception, ethics and negative implications of targeting people in a queue with ads, the importance of trust, communicating with people in a queues to reduce irritation, the importance of a real wait calculation, empowering retailers with service recovery. Off the Grid Questions cover the Jurassic Park ride, serving in the Israeli military, where overcoming adversity results everyone thinking they are a boss, the beautiful mayhem of airport lines in Israel, and believing in the mission of your family business.

      References:



      Scott Emmons [Episode 104]

      Multi-brand boutique brand with INTERMIX...



      Jyothi Rao, President of INTERMIX (the largest multi-brand boutique brand in the US) talks staying connected, a view of consumers, dual-channel, external vs. internal tech solutions, a pop-up creative lab, and relationships with top clients in front of a live audience on location at the new co-working environment Blueprint + Co. Sponsored by UPS and Diaego.

      Unique spaces for the fashion industry with Peerspace online peer-to-peer marketplace - Rony Chammas (Co-Founder and CEO) and Jason Levine (General Manager) of Peerspace (an online a marketplace for individuals and teams looking for unique short-term spaces) join Pavan Bahl, Rob Sanchez, Marc Raco and guest host Aliana Galan (Senior Project Manager of The Lion’esque Group, an agency of pop-up architects) for an On Air Challenge (a recorded and comprehensive paid consultation on business development).

      Rebecca Minkoff talks to Liz Bacelar at SXSW about innovation and mentoring, befriending the consumer, the Always On bag, the risk/success ratio, partnership challenges, a TV show, and the beautiful hustle.

      Digital brand marketing in fashion...

      Aliza Licht (author of the best-selling book “Leave Your Mark”, EVP of Brand Marketing & Communications for alice + olivia by Stacey Bendet, former long-time SVP of Global Communications for Donna Karan International, and the former voice of DKNY PR GIRL - bio) joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Jackie Trebilcock (Managing Director of New York Fashion Tech Lab, Episodes 055 and 150 ) in front of a live audience at the Caviar Kaspia pop up restaurant at Spring Place. Event music by Lucy Kalantari.

      Work ethic, brand guidelines, and engagement

      Licht shares what she learned from pivoting from the pursuit of a medial degree to a career in fashion, why work ethic is paramount, the importance of saying yes, being fearless to get ahead of curve, and why not caring about failure helped her success at DKNY. She touches on the kind of digital processes she has in place, how crucial it is to have really clear social media brand guidelines on platforms, and to control content. Looking back on the Wild West in digital marketing and how it was easier to build community, the need to amplify vision and voice across all platforms for a brand, building a team and gauging success, conversation metrics, how engagement must be first and foremost, and the importance of hearing authenticity. Preferring one vendor that does everything, and a theory on Chinese menus.





      Moving the needle, smart loyalty, and perceiving service

      The interplay between marketing and commerce, changes in trends, why Licht is purposefully not a CMO and why it’s one of the most fireable positions, working cooperatively instead of depending on one “magic bullet” person, focusing on overarching brand awareness and communications, and moving the needle. Licht details companies she is advising such as Fashion GPS (Launch Metrics) and Awear. She discusses Awear as part of the New York Fashion Tech Lab, and a Bluetooth low energy smart tag embedded in product, allowing to brands to analyze post-sale behavior analytics and provide consumers rewards to be leveraged as ambassadors. Envisioning the future of retail as being about the experience of the brand and smart loyalty. Bridging digital and physical spaces, avoiding the Retail Apocalypse by getting traffic into stores, and using visual search. How the fashion industry doesn’t test enough, human interaction vs. bots, and the critical importance of perceiving service.

      International marketing considerations, succeeding beyond a challenge, and the best/worst travel story ever

      How brands use Facebook Messenger to keep in touch. Plus, considerations of international digital marketing and how brand message and story changes. Off the Grid Questions cover following a different path, the most amazing combination of a best and worst travel story ever, “staycations”, the education of toughness of New York, and the long journey of overcoming tremendous communication obstacle to speaking in front of thousands of people.

      References:





      Emily Culp of Keds





      Chubbies swimsuits





      Wayfair





      Jaclyn Ling of Kik [Episode 156]

      Artificial Intelligence Software for Consumer Experiences in Retail with Sentient Technologies...

      Jonathan Epstein (bio), Chief Marketing Officer of Sentient Technologies, transform consumer experiences for companies doing business online) joins Pavan Bahl, Marc Raco , Rob Sanchez and guest host Brian Laney (VP of Retail at Alert Tech) at the Alert Tech booth at NRF Big Show.

      Deep learning, 256 dimensions, and image analysis

      Epstein discusses being able to change the mere 3% of sales from online ecommerce visitors, how Sentient Aware uses deep learning, the ability to analyze and do embedding of 256 dimensions, creating interfaces, how users can simply click on an image then the AI learns from clicks, allowing users to get to products they want to buy in 3 to 4 clicks, and how this is ideal for mobile. Analyzing images vs. tagging, how AI essentially ingests any product, approaching contextual. And considering that the focus is on in-the-moment.





      Dynamic merchandising, weaving in retail necessities, and increasing conversion

      Working on Pepper integration, and how use cases are on ecommerce sites and in emails. Looking at Sentient Technologies as an API that understands products and users and forges a connection, how a site is dynamically merchandised by ads clicked, and the ability to consider and model retail necessities and other inputs and weave those into recommendations, as well as looking at and more effective, strategized retargeting. Using AI to test 20-30 different changes as once and which combination of changes are most effective, lifting conversion substantially. Plus, dynamic serving of sites based on past profiles of users.

      An AI-managed hedge fund, seamless commerce, and stealing cookies

      The reality of evolutionary computation allowing for an AI managed hedge fund with a strategy akin to natural selection, with 40 trillion virtual trading desks per year. Disruption empowerment, and seamless commerce. Off the Grid questions reveal exact and immediate answers about cookie stealing, animal tool use, Speak n Spell, and the SkyNet myth.

      Recap of Shoptalk 2017 Day 3...

      Pavan Bahl, Marc Raco and Ilan Tito are joined by Liz Bacelar for a group recap of Day 3 at the next gen commerce event, Shoptalk, 2017 in Las Vegas, NV.



      The discussion again covers the incredible professionals at the event, great interviews with top innovators and brand leaders, high engagement of big content and session value, impactful ideas, thinking and talent, a collaborative feel, and the overall experience so far.



       

      References:

      24 Seven



      Olapic

      3D Augmented reality as service with Augment...

      Lindsay Boyajian (bio), CMO of Augment, an Augmented Reality as a Service platform, joins Pavan Bahl, Marc Raco and Rob Sanchez at the Alert Tech booth at NRF Big Show.

      An SDK, omnichannel, and evolution of visualization

      Boyajian discusses an augmented reality (AR) SDK, 3D product models, and the next evolution of product visualization. She talks about being blown away from a pre-Pokeman Go AR demo, and immediately deciding she needed to be a part of the AR world. The many possibilities, such as displaying new merchandise on site with store manager, and now offering a differentiator as a native integration with a new SDK putting AR in existing mobile apps, using AR to sell and envision home furnishings and appliances and electronics in the home, getting 3D model of products available for retailers, and working with manufacturers to create a data base of products to pull from. Solving return rates, and how the in-store shopping experience is being lost by being on mobile, with new omnichannel experience enabling consumers to try products at home first via AR while on the native app. And, why this is the next evolution of product visualization online.





      Encouraging data, integrations, and the NRF experience

      The collection of encouraging data to support decreases in return rate, an increase of engagement on apps, integrations with top CRMs like Salesforce, 3D software integrations, and looking to create plugins for leading platforms. Future integrations that are exciting, considering a vision to be applied in all products in all product visualizations across the board, changing how we interact with products, connecting digital and physical, the ability come in with your own scan of one’s own home or office and save it for putting the furnishing or appliances via AR in an omnichannel experience. A pivotal moment of the AR industry, the NRF experience and success in the Innovation Lab, and what big brands are looking for.

      Childhood, Brad Pitt, and teleportation

      Off the Grid Questions cover using one’s imagination, co-starring in a thriller, and afternoon sidewalk lunches around the world.

      References:



      Coca Cola

      Shopify Plus [Episode 094]

      Magento

      "Allied" (movie)

      Recap of Shoptalk 2017 in Las Vegas...

      Pavan Bahl, Marc Raco and Rob Sanchez are joined by Lisa Marie Ringus, Executive Vice President of Global Sales and Business Development for 24 Seven Inc., and Catherine Mietek, Head of Product Marketing at Olapic, Inc., for a group recap of Days 1 and 2 at the next gen commerce event, Shoptalk, 2017 in Las Vegas, NV.



      The discussion covers the incredible professionals at the event, great interviews with top innovators and brand leaders, high engagement of big content and session value, impactful ideas, thinking and talent, a collaborative feel, and the overall experience so far.

      "Beauty Is Your Business" is a new beauty + tech podcast - informative and fun weekly show "Beauty Is Your Business" is produced by MouthMedia Network and is hosted by a team of industry leaders and relevant business experts including Julie Fredrickson (Co-Founder and CEO of Stowaway Cosmetics), Regina Gwynn (Co-Founder and CEO of TressNoire), Stephanie Betzler (Digital Strategist at Trendalytics), along with revolving guest hosts including FIYB's own Rob Sanchez.

      Dropshipping marketplace for ecommerce with Modalyst - Jill Sherman, CEO/Cofounder of Modalyst (a retail tech platform and dropshipping marketplace enabling ecommerce stores to source, list and sell products without needing to buy inventory, warehouse products or fulfill orders themselves) joins Pavan Bahl, Rob Sanchez, and Marc Raco .

      Search, discovery and innovation with Google - Bilal Zaidi working in Fashion and Sport for Google, and host of Creator Lab podcast, joins Pavan Bahl, Rob Sanchez, Marc Raco in front of a live audience at the Sennheiser pop up store in SoHo, NYC for FIYB LIVE.

      Investing in fashion tech - Matt Kaden, Managing Director of MMG Advisors (a boutique investment bank focused in fashion apparel and related consumer products), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at the 2016 Fashinvest Fashion Tech investment Conference in New York City.

      The journey of successful entrepreneur Daymond John - Daymond John, entrepreneur, investor, founder of FUBU, star of Shark Tank, author of the best-selling “The Power of Broke” and founder of Blueprint and Co, covers his entrepreneurial journey and future including new cowering space, the origins and possible resurrection of FUBU, parenting advice from Jaleel White, dyslexia and success, the importance of data and analytics to the future of business, and leaving a legacy, when he joins host Pavan Bahl for a “fireside chat” special edition of "Fashion Is Your Business LIVE" on location at the new coworlking environment Blueprint + Co..

      The student venture scene with Rough Draft Ventures - Samantha Weiner, Team Member at Rough Draft Ventures (a general catalyst student-focused program that backs founders at a university level), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at the 2016 Fashinvest Fashion Tech investment Conference in New York City.

      Investing in early-stage entrepreneurs - Joe Rubin, Founding Partner of ARC Angel Fund and Director & Co-Founder of FundingPost.com, joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at the 2016 Fashinvest Fashion Tech investment Conference in New York City.

      Emotional intelligence in female apparal retail - Purva Gupta (Co-Founder of Lily, a shopping app using emotional intelligence to connect women with clothing that makes them look and feel their best) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive paid consultation on business development).

      Interactive experience with artificial intelligence, and IBM Watson - TJ Travelbee, Global Technology Director for IBM IX (Interactive Experience), joins Pavan Bahl, Marc Raco and guest host David Polinchock (also a cohost of The SoHo Show) in the Alert Tech booth in the Innovation Center at NRF Big Show.

      The future of the Internet of Things - Vikrum Aiyer, former Chief of Staff of the United States Patent and Trademark Office (USPTO) and former Senior Policy Advisor to the White House on Manufacturing and Innovation (Obama Administration), joins Pavan Bahl, Rob Sanchez, Marc Raco and guest host Linda Drabik (IoT NY meetup Founder & Organizer and Co-Organizer of SF IoT Meetup) in front of a live audience at the Sennheiser pop up store in SoHo, NYC for "FIYB LIVE".

      The transformation of retail with Intel - Ryan Parker, General Manager of Responsive Retail at Intel, joins Pavan Bahl, Marc Raco and guest host Brian Laney (VP of Sales for AlertTech and host of the “Experience Magic” consumer experience podcast) in the podcast booth in the Innovation Center at NRF Big Show.

      Jared Kleinert on understanding and marketing to Millennials...

      Jared Kleinert (bio), Entrepreneur, TED Speaker, and Award-Winning Co-Author of “3 Billion Under 30” and “2 Billion Under 20”, joins Pavan Bahl, Rob Sanchez, and Marc Raco for a conversation about the millennial generation and his new book, available at www.3billionunder30.com/fiyb .

      The move to self-publishing, the mistake of grouping millennials together, and the biggest press win ever

      21 year old Kleinert offers a snack as a metaphor, shares how he started at 17 years old being seen as one of the voices of a generation, and reflects on Peter Thiel. He touches on what justified the second book, changing from the published to the self-publishing model, and how the book is a better designed product with an improved experience in buying, and how the process has been a better overall experience by going independent. He reveals how he became a speaker at 16 years old, the issue with the term “millennials” and putting them into one marketing category, looking at changes in considering abilities vs. age of a generation, the need for brands to get smarter about targeting niches at scale, going from push-marketing to value-providing marketplaces, IBM Millennial Corps, a cognitive dress at the Met Gala sets the stage for the largest earned media campaign and biggest press win ever, and creative partnerships.





      Building a network, innovating the book-buying experience, and the larger plan

      Social media following vs. building a personal network with followers and leveraging a connective following with value, how his company focuses on marketing and business development around product launches, and figuring out who ideal customer is and reverse-engineering to get more of those people. How the second book about getting exponential success in record time, and the difference between questions and complaints regarding millennials. Creating a unique book-buying experience that allows his company to collect customer data, open business opportunities, utilize books as a “gateway drug, use tactics that other businesses use but most authors don’t, and why he wrote the second book. Kleinert shares access to his marketing plan for the book at www.jaredkleinert.com/marketingplan .

      “Hey Ya!”, Tony Hsieh, and being raw

      Off the Grid Questions cover Kleinert’s first time performing in front of people, generational bashing, Outkast, and Tony Hsieh, fearless outreach, the value of listening, being conscious, and being raw.

      References:



      Matt Mullenweg

      Coco and Breezy

      Jake Paul

      Samantha Klein (IBM)

      Tim Ferriss

      Tony Hsieh

      Stacy London

      Customizing fashion and lifestyle - Sam Payrovi, CEO of Custom Consortium (building the premier omni-channel retailer specialized for customizable fashion and lifestyle and curating the world’s finest bespoke brands into a revolutionary retail experience), and Founder and CEO of Saintly Bags (a travel & fashion lifestyle brand), joins Pavan Bahl, Rob Sanchez, and Marc Raco on location at the 2016 Fashinvest Fashion Tech investment Conference in New York City.

      Built-in resistance bands in activewear with Physiclo - Keeth Smart, Olympic silver medalist and professional fencer, and Co-Founder and COO of Physiclo (a fitness technology company integrating resistance to increase musclework through use of biomechanics and physics), joins Pavan Bahl, Rob Sanchez, and Marc Raco.

      Chat bots - Jaclyn Ling, Director of Retail at Kik Interactive, Inc (a cross-platform messenger app that connects people to friends in real-time, allowing chat, private picture sharing, planning outings with groups, and staying connected, popular amongst teens), joins Pavan Bahl, Rob Sanchez, and Marc Raco .

      Hosts Pavan Bahl, Marc Raco and Rob Sanchez share a holiday message of thanks, reflection, accomplishment, growth and a look ahead at 2017. Happy Holidays to all of our listeners, guests, partners, sponsors, friends and colleagues!

      Luxury marketing and cognitive psychology - Michael Crooks joins Pavan Bahl, Rob Sanchez, and Marc Raco in front of a live audience at the Sennheiser pop up store in SoHo, NYC for FIYB LIVE. Crooks oversees customer insights currently at Gucci.

      Shoppable search engine for fashion and style...

      Susan Bruch (Founder of Your Style Unzipped, a shoppable search engine for fashion and style - bio) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for Part Two of an On Air Challenge (a recorded and comprehensive consultation on business development).

      Search vs. exploration, brand vs. consumer, and choosing a mountain

      Core issues of search engines, implications of algorithms, considering the needs of the consumer in finding best thing vs. what one will click on, the focus on either search or discovery knowing what you want and trying to find it, vs. exploration. Brands have most to gain from this kind of search system, becoming an equalizer by giving every brand has opportunity to be searched and purchased on a search engine and featuring new and emerging brands, having SKU number searchable, a focus on luxury, high end, middle market brands, and the prospect of partnerships for brands with retailers or other brands. UI/UX Challenges in making complex data look simple for user while not distracting from the actual product, and choosing the mountain of search.



      Social influence and storytelling, recommendations and connections

      The need to focus on pursuing the goal to bring all online functionalities together so consumers get what they are looking for fastest and most efficient way. A discussion of pop ups, influencers, standing out from the crowd, the social influence side of search, the changing face and industry of influencers. And recommendations and connections on maximizing social media, influencers, visual commerce, visual search, solutions for drop ship, see-now/buy-now, targeting via messaging or bringing up right selection, and the hurdle of building a database. Focusing on a distilled value proposition and using it a guide to develop the experience and marketing segments and visual, etc. to target consumers. Then following up with strategized storytelling via the right channels, finding the right way to spread the message, finding connection to and purpose of Your Style Unzipped, and connecting with people emotionally with an authentic story.

      References:



      Wantering and Matt Friesen [Episode 002 ]

      Lawrence Lenihan [Top Talk and Episode 115]

      Lion’Esque Group [Episode 085]

      byReveal [Episode 136]

      Affinity

      Musefind [Episode 142]

      Cooperatize

      D’Marie Group [Episode 079]

      Live Story

      Sku IQ [Episode 034]

      RevCascade

      Modalyst

      Localz [Episode 113]

      Zeekit

      Cambridge Analytica

      Little Red Book [Episode 147]

      Susan Bruch (Founder of Your Style Unzipped, a shoppable search engine for fashion and style) joins Pavan Bahl, Rob Sanchez, Ilan Tito and Marc Raco for an On Air Challenge (a recorded and comprehensive consultation on business development).

      Lawrence Lenihan of Resonance on venture investing in the fashion industry - Lawrence Lenihan (Co-Founder and Co-CEO of Resonance, a venture operating company that invests in early-stage fashion brands using a unique combination of capital, venture investing experience, fashion industry insight and expertise, manufacturing knowledge and capability and technology vision) joins Liz Bacelar (global expert in the intersection of fashion and technology) for this first installment of TopTalk and an in-depth interview presented by Fashion Is Your Business.