237 – Jean-François Tremblay of Decathlon – Birth of a Platform

How the future of ecommerce is in the rise of virtual reality, augmented reality, and 4D... Jean-François Tremblay, ar/vr lead for Valtech and Decathlon joins Marc Raco, Rob Sanchez, and gest host Nataliya Makulova on location at Valtech’s Innovation Lab during NRF 2018 in New York. Valtech is a global digital agency focused on business transformation. MouthMedia Network is Powered by Sennheiser. In this episode: Varying opinions on AR/VR Witnessing the birth of a new platform of computing An area of interacting with environment naturally. How AR and VR can coexist, they both have a purpose and mission Capitalizing on core strengths Function before fiction Being in an experience, have an emotional experience when you buy, whether real or VR, creates an attachment Putting VR in the context of usage of goods, putting you in the moment of use, you decided the destination of the context Is 360 video just a stunt, with no real benefit except being able to visit somewhere in VR? Describing our incredible VR experience in a camping setting Movement in VR is extremely difficult to achieve technically Efficient teleportation and movement The need for floor space for proper VR experiences , but actually less floor space than actually displaying and deterioration of inventory AR/VR integration into ecommerce We need to see and feel volume, ecommerce is a flat world, can’t make a 100 % choice based on 2D info Clickable video can bring you into VR experience Tactile integration potential with VR, haptic feedback Adding smells, adding moisture, heat, wind, sounds (4D) to the next level Mimicking G-forces/movement, which can impact how much nausea people can feel Star Trek, losing the world around him as he played, Pong, when Castle of Wolfenstein created a lasting scare An inspiration to culminate work in an on-stage performance experience Keeping one’s eyes open How a revolution is coming