249 – Strategies from the C-Suite – Growing and Scaling Your Company

The development of people, culture, brand, products, and structure necessary for growing and scaling a business - sponsored by Knotel… This MouthMedia Network Live event was recorded in front of a live audience at Experience Knotel, a interactive space located in the heart of Noho in New York City (666 Broadway) designed to showcase the experience of working in a flexible, adaptable, always energized environment. Sponsored by Knotel - Your agile business deserves an agile space. Knotel will find, customize, and operate your ideal office while you focus on your business. Discover more at www.knotel.com Panel: Steven Balasiano – CEO of MHR Advisory, Counsel at Sills Cummis Terri DiPaolo - Head of Licensing, Sponsorships, & Endorsements at TKO Jodd Readick – CEO of LymeLog, Founder of Roam Coin, Co-Founder of User Centric Communications   Moderated by: Avani Patel, Co-Founder of Ember, Founder of TrendSeeder   All of the panelists have scaled businesses, but it was not easy Building infrastructure, scaling people In hindsight – what the panelists wish they knew when getting started: One thing missed – human capital cost, expanding rapidly, then pulling back when it didn’t work out Utilizing freelancers as hires when scaling rapidly Sometimes always looking for best talent out there, and, if found, will find them the right seat Trust your gut Finding the right people, with an eye on the future: Always recruiting, keeping an eye out for talent, keeping controls in place When someone is not the right fit, handling without harming the company morale Damage control, avoiding piecemeal job firing Scaling the brand, keeping consumers happy, keeping brand identity Building with an eye on what you want to be in the coming years Making sure there is consistent growth, not opening in a new market unless confident of strength in that market, undertaking systematic expansion Continuing to maintain the culture internally as you scale large Considerations in integrating different businesses or department that merge Mentors Being around and consulting the people that are around you, mentoring each other And it is a clerk’s world Q and A Brandon McKenzie, Metrobutler In an evolving real estate ecosystem: Tremendous opportunities that didn’t exist before Marie Chestnut, CareerList Finding opportunities for a startup that has differentiation in a market with challenges: The value of a cold call, get approach new marketplace, geography or industry with a lot of competition but you have differentiation but requires investment, need one big fish by any means necessary The value of grassroots efforts, the ability to make something really relevant is so available today Figure out a niche within an industry or brand Xian Horn, Positively Positive Importance in leadership of emotional maturity: Dealing with time management, expanding and becoming more than a brand, especially as one person Why you need to have a notebook, and the importance of a personal assistant Prioritizing, quick wins The importance of being focused The Pomodoro time management technique   Panelist bios: Steven Balasiano After a successful bankruptcy practice at the premier New York law firms of Kelley Drye & Warren and Stroock, Steven Balasiano joined The Children’s Place and was part of the executive team (Chief Administrative Officer) that scaled the company from 70 stores and $70 million in sales to 1...