268 – Will Margiloff of IgnitionOne – Belief, Strategy, and Will

The journey of building a successful and relevant company through  strong strategic decisions, working with the right people, and staying grounded... Will Margiloff, CEO/Founder of IgnitionOne Inc. (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York. In this episode: A vision of the company eight years ago vs. now Surroundng yourself wth people smarter than you Keepng executives in touch wth client needs Why being a C-Level person makes you a seller Strategy vs. making it happen, having a lot of people believe in what you're dong The nature of the word/name "Will", the nature of a successful entrepreneur Selling a banner ad in 1995 Working in the invisible fence field Gettng managerial experience as Internet became commercialized Ended up buying a business, then exiting, and then buying it back Two strategic acquisitions in 2007/2008 during financial crisis Growing lke a weed by investing in downturn while others were trying to build back up The anticlimactic way Margiloff found out about the sale the first time Reflecting on how many millionaires he created ---and staying grounded A lot of people at IgnitionOne that came from that first journey You have to have people around whom you trust Opening minds on certain topics, creating a summit in its seventh year, leading in digital overall Education internally Finding peace whle traveling Leveraging calls whle exercising on a treadmill Managing time better Why traveling matters, if you only know how you do things you don’t know how anyone else does