Beth Esponnette of unspun – The Circle of Custom Fit

Reinventing apparel with additive manufacturing, and scaling custom fit…

Beth Esponnette, Co-founder and Chief Visionary of unspun, Inc. (a venture-backed robotics and apparel company, building custom jeans for each consumer, on demand), joins Nataliya Makulova on location at ReMode Conference in Los Angeles.

In this episode: A hardware and software company Mass production, keep fighting to be able to produce custom and on demand 70% of purchases are impulse buys, and mass production can’t usually meet that need Scaling custom fit Why unseen is different than a tailor No need for second fitting Unspun will utilize a 3D model of you Bulding a machine to weave the product Why they are talking about it instead of keeping it in stealth mode – to inspire Advantage of being in San Francisco Visions of robotics, and the way of the future 3D knitting possibilities Wovens are difficult because the need to be creating a structure, so customs and one-offs must be 3D woven Currently producing jeans, takes three weeks to be cut and sewn,  but soon should be only hours Being driven by a love of circular product lifecycles and more variety with less inventory and mass of what is made Challenges to solve, and the value of Remode Direct to Consumer vs. Business-to-Business approaches, and why it is important to become an expert as a brand The need for personal balance, and a company culture that support it (including Hacky Sack Keeping in touch with the world to be reminded of what you’re fighting for