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Most millennials are screening out brands that aren’t relevant, unique or ethical - this has created sharp growth in the rise of artisan and street brands. Eric Phu, founder of Citizen Wolf (a company that offers custom tailored t-shirts that are lauded as “the best fitting t-shirts on the planet”) joins Marc Raco in front of a live audience on location at Online Retailer in Sydney Australia to discuss how deep authenticity can be cultivated and how to remain relevant a growing marketplace of unique brands.

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