Why Are All Smash Notes Questions

Why is every highlight on Smash Notes structured as a question?

First of all, if a question could be asked about a podcast segment, that means someone out there is looking for it, and by providing an answer you are adding value to that person.

Second, each segment on Smash Notes is a stand-alone piece of content that can be indexed and searched for on Google. This gives a podcast tremendous distribution power, many-times beyond traditional podcast players.