As Ethan and Joe, the founders of CrowdCow.com, were brainstorming ideas for a new business, their friend Brendan stumbled in with his passion for grass fed beef.

After careful consideration, they realized that not only was farm-sourced beef growing in popularity, it already had a solid devoted following, and market trends that indicated it would be a fantastic opportunity there and then.

Before embarking on the mission, they surveyed their friends and realized there was a lot of unrealized demand. People were already looking CrowdCow, all they had to do was make it a reality.