Founded and Funded

Introducing Traction, Podcast on GTM Playbooks for Enterprise Products

As we take a break and plan Season 4 of Founded and Funded, we bring you the first in a new podcast series from Madrona investor, Anu Sharma. In this series, Anu speaks with experienced founders, engineers and product leaders about the mystery of GoToMarket or GTM. Focused on uncovering not just how to measure but how to build a GTM that resonates with…