The future of events

The pandemic had a seismic impact on in-person meetings and events, requiring organizers and attendees to adjust to a whole new reality.

The aftermath could prove even trickier, creating a hybrid audience, with some people attending virtually and others in the flesh. 

That's one takeaway from our conversation with Allie Magyar, the CEO of Hubb, a Vancouver, Wash.-based company that makes technology for virtual and in-person events. A veteran of the events industry, Magyar has run some of the world's biggest tech conferences, including Microsoft's Ignite, for which she was the lead planner.

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