The new 'experience economy'

A new skyscraper in Seattle will bear the name Qualtrics Tower, after the technology company that will occupy more than a dozen floors in the building, with plans to quadruple its employee count in the region to more than 2000 people in the next several years. So what is Qualtrics, anyway? It’s an experience management company, with co-headquarters in Seattle and Provo Utah, that was acquired by enterprise technology giant SAP for $8 billion. We sat down for a conversation recently with Julie Larson Green, a former Microsoft Windows and Office leader who is now the chief experience officer at Qualtrics, to talk about fundamental economic shift that the company is betting on.