“When you growth hack with incentives, you erode authenticity” 🗯 Laura Nestler, Duolingo & Yelp

An interview hosted by Bailey and Kevin with Laura Nestler, builder of the early Yelp community and current VP of Community at Duolingo.

We talked with Laura about why she’s stuck with community work for 15 years, the community playbook she developed and implemented around the world while at Yelp, and ruthlessly testing shared activities on all variables--location, timing, size, and qualifications for the leader.