Get Together

“When you growth hack with incentives, you erode authenticity” 🗯 Laura Nestler, Duolingo & Yelp

“Community is not transactional by nature. Humans seek to connect on a deeper level. They're looking for validation or for support or for something bigger than themselves. Now that community is such a buzzword. Everyone wants it and they want it quickly. We have more levers than ever, and they work. But when you growth hack with incentives, what you gain…