Growth Marketing Today

How Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)

Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter, and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response. Does this sound familiar? “We at [Brand]…