Smash Notes
What Is Rand Fishkin's Fundraising Strategy Second Time Around
Rand structured his new company in such a way that even if it were to never hit a home run, the founders and investors would all get a positive outcome from it.
He says that while venture capitalist have to invest into a very large number of companies to hit a few big successes, a founder of a company only has that one company. This is something he's learned doing MOZ (formerly SEO Moz) and is the biggest cheat code he's taking with him on the new journey.
Growth Marketing Today
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Rand Fishkin on Why Google Is Your Competitor
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at 7:04
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