Growth Marketing Today

The Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)

Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral…