How I Built This with Guy Raz

Burton Snowboards: Jake Carpenter

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand…