How I Built This with Guy Raz

HIBT Lab! UNLESS Collective: Eric Liedtke

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed…