Smash Notes

How I Built This with Guy Raz

How I Built Resilience: Kara Goldin of Hint

After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun. This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide. Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers…

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