How I Built This with Guy Raz

Live Episode! Glossier: Emily Weiss

In 2010, while working as a fashion assistant at Vogue , Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them…