How I Built This with Guy Raz

Seventh Generation: Alan Newman and Jeffrey Hollender

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, just a few years after it began as a scrappy mail-order catalog, its two founders had a bitter falling out. Alan Newman and Jeffrey Hollender have barely spoken since that…