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How does Lyft design different cities ? 25:35

While there are limitations on budgets, you can still gain customer feedback and insights about a city through various platforms. When you first make assumptions, you should push aside them because you don’t know until you find out.

Doing research from afar is not as effective as speaking with individuals in the designated city to gain accurate and helpful insights before you send your products in a new city and having to learn the hard way. The company always tries to learn as much as they can about a city before implementing their products.

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