Dan says there is no set plan for how one becomes part of the SuperFriendly family. Instead, he keeps a list of people he finds interesting, and when the opportunity arrives, he invites them to collaborate. The best way to know each other is to work together.

For example, there was a time when Dan met a guy who really loves sailing. Sure enough, when an opportunity to create a website for a sailing pro came up, Dan called just the right person.

Dan Mall says that giving someone a project that they are really excited about is the best way to encourage great work.