Smash Notes

Back to Episode 12: Owen Williams, with Owen Williams.

How Do You Know If Your Newsletter Is Interesting

Stop doing it and see if anyone notices. In case of Charged , Owen took a break for a couple of weeks and got flooded with questions. That's how he knew that someone out there was truly interested.

Transcript

Episode 12: Owen Williams ·

Bet on Yourself

More from this episode

  1. Why Did Owen Williams Start Charged NewsletterOwen was a journalist, addicted to Twitter, with a personal audience of 20k people.
  2. Why Is My Newsletter Open Rate So LowClick-tracking software puts an invisible pixel at the end of the newsletter template, but Gmail will partially hide your email if the content is too long and…
  3. Why Do Advertisers Judge Newsletters by List Size?Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter.
  4. How Does Offscreen Magazine Do AdsKai, the founder of Offscreen, sells only a few spots for ads that feature only the logo an two lines of text for each advertiser.

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